The AI-Native Boutique Firm: How Founders Built More Valuable Firms When Services Become Software

The Professional Services Firm Is Being Rebuilt.

For decades, professional services firms grew the same way: hire more people, serve more clients, and accept the complexity that comes with scale.

Those assumptions are breaking.

In The AI-Native Boutique Firm, Greg Alexander and Co-Founder—his AI agent and coauthor—present a new operating model for founders who want to build more valuable firms in the age of artificial intelligence.

Through a collection of essays organized around the capabilities of an AI-native firm, this book shows how founders can redesign the way revenue is created, work is delivered, and enterprise value is built.

Inside, you’ll learn how to:

• Increase output without proportional increases in headcount
• Improve margins by redesigning cost to serve
• Reduce founder dependency
• Institutionalize intelligence and execution
• Build a more valuable and transferable firm

Most firms will adopt AI tools, but a smaller number will become AI-native. This book is for the founders building those firms.