The 90 Day Brand Plan

Become a known name and authority in your field to unlock infinite money-making opportunities

In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.

Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author explains how he used his own personal Instagram following to grow multi-million-dollar brands, and how you can do the same thing.

You’ll also find:

• Strategies to use your creativity, sales abilities, action plans, and fun daily mental exercises to create the right mindset and skillset for growth
• Ways to eliminate fear, rejection, and self-doubt as you learn to unpack personal belief into the creation of content of all sorts
• Techniques to harness a variety of income streams, including those from social media, speaking, selling, podcasting, marketing, pitching, and advertising

An effective and insightful guide to harnessing the full potential of your personal credibility, expertise, and authority, The 90 Day Brand Plan will prove invaluable to influencers, promoters, marketers, entrepreneurs, and founders of all stripes.

Thank You ix

1 Personal Brands Fill Stands 1

2 Leave Your Comfort Zone 17

3 Slay the Time Vampires 31

4 Scout Industries, Model People 51

5 Get Good Throwing Wood 61

6 Master the Smoke Signals 77

7 Give Value, Earn Loyalty 95

8 Find Cows, Cook Meat 111

9 Command Momentum, Collect Money 129

10 Blueprint Your Future Empire 143

11 Import and Export Yourself 161

12 Your 90 Day Brand Plan 179

Notes 189

Appendix 191

Index 195

DAIN WALKER is the founder and CEO of Rivyl, Australia's fastest growing branding agency. He also runs a series of marketing and branding masterclasses for thousands of marketers and entrepreneurs. He's an expert in branding and how it can fuel a company's rapid growth.

The 90 Day Brand Plan: How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business, written by personal branding guru and agency CEO Dain Walker delivers a play-by-play on how to become an authority figure in your field and how to turn that position into a money-making machine. In the book, you’ll learn how you can get paid for being a known name through your businesses, products, and services.

The author demonstrates how to nail and scale your likeability and your character to channel your personal brand’s attention into whatever company or product you’re building. He uses his own story—in which he used his personal Instagram brand to grow multiple million-dollar brand opportunities—to explain how you can leverage your charisma, energy, and intelligence to do the same thing.

The 90 Day Brand Plan demonstrates how to use creativity, sales tactics, action plans, and fun daily mental exercises to exploit all the possible opportunities that social media can create. You’ll unleash your credibility and storytelling for greater impact as you use your name to become a known influencer, household name, artist, or micro celebrity. Walker shows you how to break down the barriers of fear, rejection, and self-doubt as he unpacks what it takes to build personal belief and channel it creatively into content of all sorts, including social media, speaking, selling, podcasting, marketing, pitching, advertising, and more.

A comprehensive roadmap to extraordinary success through personal branding, The 90 Day Brand Plan is a must-read guide for entrepreneurs, founders, aspiring influencers, solopreneurs, professionals, and anyone else seeking to leverage their credibility, skills, and authority to create an enduring and popular brand.

PRAISE FOR THE 90 DAY BRAND PLAN

"Great branding is about capturing the essence of what something is, without crowding or diluting it with even a single unnecessary pixel. It's an art that few have mastered. Dain Walker is among those few."
—ADAM HUDSON, Founder of Reliable Education

"Dain Walker is a branding king, effortlessly combining expertise and intuition to shape influential business and personal brands. Working alongside him has opened my eyes to the intricate details and forward-thinking strategy behind building brands that matter, making me wish I had known him sooner in my entrepreneurial journey."
—FRANK GREEFF, Founder of Realbase

"The difference between a rat and a squirrel is branding. Dain will turn your rat into the most beautiful squirrel you've ever seen. Dain understands how to communicate who you are and what you are in your most authentic way. Authenticity is the key to creativity. He's there to unlock it."
—ANDREW SCHULZ, Comedian and host of Flagrant podcast

"With Dain Walker's expertise, our brand found its true north. He's not just a guide; he's the compass that led us through the intricacies of branding, making our journey uniquely impactful. If only we had found him sooner."
—GRANT MAYO, Founder of Nutrition Warehouse

"Great branding is about capturing the essence of what something is, without crowding or diluting it with even a single unnecessary pixel. It's an art that few have mastered. Dain Walker is among those few."
—Adam Hudson, Founder of Reliable Education

"Dain Walker is a branding king, effortlessly combining expertise and intuition to shape influential business and personal brands. Working alongside him has opened my eyes to the intricate details and forward-thinking strategy behind building brands that matter, making me wish I had known him sooner in my entrepreneurial journey."
—Frank Greeff, Founder of Realbase

"The difference between a rat and a squirrel is branding. Dain will turn your rat into the most beautiful squirrel you've ever seen. Dain understands how to communicate who you are and what you are in your most authentic way. Authenticity is the key to creativity. He's there to unlock it."
—Andrew Schulz, Comedian and host of Flagrant podcast

"With Dain Walker's expertise, our brand found its true north. He's not just a guide; he's the compass that led us through the intricacies of branding, making our journey uniquely impactful. If only we had found him sooner."
—Grant Mayo, Founder of Nutrition Warehouse

"Dain Walker is the epitome of a branding virtuoso, seamlessly merging strategic prowess with an intuitive understanding of market dynamics. His unparalleled expertise has not only elevated brands to new heights but has also served as a beacon of inspiration for those fortunate enough to collaborate with him. Working alongside Dain has been an enlightening journey, where his keen insights and forward-thinking approach have reshaped my perspective on brand development. Without hesitation, I wholeheartedly recommend Dain to anyone seeking to establish a lasting and impactful presence in today's competitive landscape."
—Fred Schebesta, Founder of Finder

"Dain is beyond a branding expert; he's a brand therapist. He was able to get inside my brain and extract the details about my brand that I didn't even know. He turned my abstract feelings into art and copy, and took me to the next level."
—Mark Gagnon, Comedian, Host of Camp Gagnon & Co-Host of Flagrant Podcast