{"product_id":"the-52-week-low-formula-isbn-9781118853474","title":"The 52-Week Low Formula","description":"\u003cp\u003e\u003cb\u003eA new but timeless strategy and mindset that should greatly help investors lower downside risk while achieving market outperformance\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIn The 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion,\u003c\/i\u003e wealth manager Luke L. Wiley, CFP examines the principles behind selecting the outstanding companies and great investment opportunities that are being overlooked.\u003c\/p\u003e \u003cp\u003eAlong the way, Wiley offers a melding of the strategies used by such investment giants as Warren Buffett, Howard Marks, Michael Porter, Seth Klarman, and Pat Dorsey. His proven formula helps investors get the upper hand by identifying solid companies that are poised for growth but have fallen out of the spotlight.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows you how to investigate companies and identify opportunities\u003c\/li\u003e \u003cli\u003eIncludes detailed discussions of competitive advantage, purchase value, return on invested capital, and debt levels\u003c\/li\u003e \u003cli\u003ePresents several case studies to examine companies that have overcome obstacles by trading around their 52-week lows \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe 52-Week Low Formula\u003c\/i\u003e is a must-read for investors and financial advisors who want to break through conventional strategies and avoid common mistakes.\u003c\/p\u003e  \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eForeword xxvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxxi\u003c\/p\u003e \u003cp\u003eChapter 1 The 52-Week Formula 1\u003c\/p\u003e \u003cp\u003eChapter 2 Herding and the Bandwagon Effect 19\u003c\/p\u003e \u003cp\u003eChapter 3 Filter 1: Competitive Advantage 25\u003c\/p\u003e \u003cp\u003eChapter 4 Five Common Mistakes Investors Make 55\u003c\/p\u003e \u003cp\u003eChapter 5 Filter 2: Free Cash Flow Yield 67\u003c\/p\u003e \u003cp\u003eChapter 6 The Power of Fear and Decision Fatigue 83\u003c\/p\u003e \u003cp\u003eChapter 7 Filter 3: Return on Invested Capital 91\u003c\/p\u003e \u003cp\u003eChapter 8 This Time Is Never Different 105\u003c\/p\u003e \u003cp\u003eChapter 9 Filter 4: Long-Term Debt to\u003c\/p\u003e \u003cp\u003eFree Cash Flow Ratio 109\u003c\/p\u003e \u003cp\u003eChapter 10 The Sunk-Cost Bias and Pride and Regret 131\u003c\/p\u003e \u003cp\u003eChapter 11 Filter 5: The 52-Week Low Formula and My Journey Trying to Disprove It 137\u003c\/p\u003e \u003cp\u003eChapter 12 The Importance of Embracing a Trailing 12-Month Return of −25 Percent 151\u003c\/p\u003e \u003cp\u003eChapter 13 The Problem with Selective Perception and Confirmation Basis 163\u003c\/p\u003e \u003cp\u003eChapter 14 Putting It All Together 169\u003c\/p\u003e \u003cp\u003eAfterword 179\u003c\/p\u003e \u003cp\u003eAbout the Companion Website 183\u003c\/p\u003e \u003cp\u003eAbout the Author 185\u003c\/p\u003e \u003cp\u003eIndex 189\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eLUKE L. WILEY, CFP\u003csup\u003e®\u003c\/sup\u003e, CRPC,\u003c\/b\u003e is the Senior Vice President of Wiley Wealth Management at UBS Financial Services in Cincinnati, Ohio. In 2012, he was among the top ten of the 7,000 UBS Financial Advisors in client retention and acquisition and has been called upon to provide strategic guidance for other wealth managers, financial planners, and investment managers by UBS management. His investment strategy and approach to life was defined by 17\u003csup\u003eth\u003c\/sup\u003e century German mathematician Carl Gustav Jacob Jacobi who once wrote, \"Invert, always invert.\" By solving for the opposite of your intended result, non-traditional paths to success reveal themselves. The idea of finding attractive investment opportunities within the 52-Week Low lists came about from Wiley reading a book that sells used for about $1,400 written by Seth Klarman, \u003ci\u003eMargin of Safety-Risk-Averse Value Investing Strategies for the Thoughtful Investor\u003c\/i\u003e.     \u003c\/p\u003e\u003cp\u003eSuccessful investing is based on simple principles. Buy low, sell high. Make good decisions based upon good information. Try to eliminate noise and emotional confusion. Mitigate risk. \u003c\/p\u003e\u003cp\u003eYet, too often, investors fall into familiar traps that lead to suboptimal results. Herding, emotional investing, following the trends instead of the data, taking unnecessary risks—all of these have a common root cause: The lack of a disciplined system for determining investment opportunities. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe 52-Week Low Formula: A Contrarian Strategy that Lowers Risk, Beats the Market, and Overcomes Human Emotion\u003c\/i\u003e, Luke L. Wiley, CFP\u003csup\u003e®\u003c\/sup\u003e, examines the formula filters behind selecting the outstanding companies and great investment opportunities that are being overlooked, resulting in bigger gains, reduced risk, and faster recovery following economic downturns. \u003c\/p\u003e\u003cp\u003eUsing his own experiences, deep research, and a healthy degree of skepticism as a guide, Wiley describes what he looks for in a company, what requirements must be met, and how those criteria came into existence. He also presents several case studies to examine companies that were trading around their 52-Week Lows, overcame obstacles, and provided solid investment returns. His book is based on the idea that five simple yet critical filters can lead to mitigating downside risk while achieving market outperformance. \u003c\/p\u003e\u003cp\u003eThe companies that positively make it through these filters, and that are found to be in the midst of a skid, are the ones that are ripe for investment yet continue to be overlooked and unloved by Main Street to Wall Street. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe 52-Week Low Formula\u003c\/i\u003e is a must read for investors, money managers, and financial advisors who want to break through suboptimal conventional strategies and avoid common mistakes. It presents a new but timeless strategy and mindset that should greatly help investors lower risk while outperforming the market.   \u003c\/p\u003e\u003cp\u003e“In \u003ci\u003eThe 52-Week Low Formula\u003c\/i\u003e, Luke Wiley makes it clear that if you hope to be a superior investor, your thinking has to be different from that of the crowd and better. He provides insight into how control over psychological influences can enable it to be different, as well as an example of the kind of disciplined, reason-based process that’s essential if it’s going to be better.”\u003cbr\u003e\u003cb\u003e—HOWARD MARKS, \u003c\/b\u003eChairman and Cofounder of Oaktree Capital Management; Author of \u003ci\u003eThe Most Important Thing: Uncommon Sense for the Thoughtful Investor\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"The gathering and arraying of the data, the projection, and the judgment calls are the simple tools we train our research analysts to focus on.  Luke Wiley's \u003ci\u003eThe 52-Week Low Formula\u003c\/i\u003e highlights this approach to focus on price as an important element to stock selection price.\" \u003cbr\u003e\u003cb\u003e—\u003c\/b\u003e\u003cb\u003eMARIO J. GABELLI, CFA\u003c\/b\u003e; CEO of GAMCO Investors, Inc. (NYSE: GBL)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e“Luke Wiley’s \u003ci\u003eThe 52-Week Low Formula \u003c\/i\u003ewill make you a far wiser investor if you give it a few minutes of your time to analyze this careful low risk investment philosophy.”\u003cbr\u003e\u003cb\u003e—DONALD R. KEOUGH, \u003c\/b\u003eRetired President of Th e Coca-Cola Company and author of \u003ci\u003eThe Ten Commandments for Business Failure\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“My only argument with \u003ci\u003eThe 52-Week Low Formula \u003c\/i\u003eis that its title makes it seem overly simplistic. Rather than a rules-based formula, this book is a useful and substantial framework for understanding the key elements of long term investing. With refreshing clarity, Luke Wiley combines his own research with the core tenants of securities analysis to create a thorough yet readable guide that will serve new and experienced investors alike.”\u003cbr\u003e\u003cb\u003e—CHRISTOPHER C. DAVIS, \u003c\/b\u003ePortfolio Manager and Chairman, Davis Advisors\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e“The foundation of successful investing is discipline, and Luke Wiley’s \u003ci\u003eThe 52-Week Low Formula \u003c\/i\u003eoffers one of the clearest and most well-reasoned stock-investing disciplines you’ll find. Investors of all stripes will benefit from the wisdom in this book.”\u003cbr\u003e\u003cb\u003e—HAYWOOD KELLY, CFA, \u003c\/b\u003eHead of Global Research, Morningstar\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e“Buying great businesses at cheap prices is easy in theory, but hard in practice. Luke Wiley shows you how to put your emotions aside, ignore the crowd, and successfully follow this profitable investing path.”\u003cbr\u003e\u003cb\u003e—PAT DORSEY, CFA, \u003c\/b\u003eFounder of Dorsey Asset Management \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e“Luke Wiley’s \u003ci\u003eThe 52-Week Low Formula \u003c\/i\u003eis a well thought out strategy that should appeal to any investor looking to beat the market while taking lower risk. How can you argue with a strategy that results in surfacing companies with low expectations, strong balance sheets, cash flow and competitive position?”\u003cbr\u003e\u003cb\u003e—PAUL D. SONKIN, \u003c\/b\u003eportfolio manager, GAMCO Investors, Inc. (NYSE: GBL), and Co-author of \u003ci\u003eValue \u003c\/i\u003e\u003ci\u003eInvesting: From Graham to Buffett and Beyond\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Luke Wiley has finally answered the value investor’s age-old question: When to Buy. This businesslike and commonsense approach are valuable tools to identify great companies at great prices. Wiley shows us a disciplined approach to buy low and sell high using a formula everyone can follow.”\u003cbr\u003e\u003cb\u003e—MARY BUFFETT, \u003c\/b\u003e\u003ci\u003eNew York Times \u003c\/i\u003ebest-selling author, Marybuffett.com\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e“Great book for those looking to improve both their investment process and odds of finding successful investments. Wiley uses vivid examples that bring the concepts to life.”\u003cbr\u003e\u003cb\u003e—MICHAEL SHEARN, \u003c\/b\u003eTime Value of Money, LP, author of \u003ci\u003eThe Investment Checklist: The Art of In-Depth Research\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eThe 52-Week Low Formula \u003c\/i\u003eshould be required reading for all new investors or those looking for better returns. Luke Wiley has captured the essence of value investing in a readable format. This was written for the average investor that has been disappointed in following the ‘herd’. This is not a textbook on investing, but instead a disciplined formula for better, more consistent investing with five essential steps. This should be at the fingertips of all those Financial Advisors looking to improve their returns for their clients and differentiate themselves in a very crowded market.”\u003cbr\u003e\u003cb\u003e—ROB KNAPP, \u003c\/b\u003ePresident, Supernova Consulting Group LLC; author of \u003ci\u003eThe Supernova Advisor\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990149841125,"sku":"NP9781118853474","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118853474.jpg?v=1761786692","url":"https:\/\/k12savings.com\/products\/the-52-week-low-formula-isbn-9781118853474","provider":"K12savings","version":"1.0","type":"link"}