{"product_id":"the-2024-presidential-campaign-isbn-9781394250363","title":"The 2024 Presidential Campaign","description":"\u003cp\u003e\u003cb\u003eA comprehensive communication analysis of the 2024 presidential campaign\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003ePresidential campaigns are more than elections, they are cultural touchstones that shape national identity and political discourse. The 2024 presidential campaign was a defining moment in American history, marked by political polarization and cultural turns. In \u003ci\u003eThe 2024 Presidential Campaign: A Communication Perspective\u003c\/i\u003e Robert E. Denton, Jr. and a team of esteemed scholars offer an incisive look at the strategies, narratives, and media that influenced this landmark election. \u003c\/p\u003e\u003cp\u003eExamining all key areas of the 2024 election through the lens of communication, this timely volume delves into critical facets of campaign messaging, including political advertising and established news media. Discussions of recent developments such as AI-generated content and the expansion of alternative media provide a deeper understanding of how rapid technological advancement impacts both presidential campaigns and American democracy. Each chapter provides unique insights, connecting communication theory to real-world electoral phenomena. \u003c\/p\u003e\u003cul\u003e \u003cli\u003ePresents in-depth analyses of televised debates, social media strategies, and advertising\u003c\/li\u003e \u003cli\u003eExplores the use of humor in computer-generated images and political cartoons\u003c\/li\u003e \u003cli\u003eIncludes chapters on candidate branding and political party conventions\u003c\/li\u003e \u003cli\u003eAddresses the impact of campaign finance on electoral outcomes\u003c\/li\u003e \u003cli\u003eOffers the latest insights into digital and mediated campaign practices\u003c\/li\u003e \u003cli\u003eProvides a unique perspective on cultural and generational shifts in U.S. politics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe 2024 Presidential Campaign: A Communication Perspective\u003c\/i\u003e is essential reading for scholars and students in Political Science, Journalism, and Communication, particularly those studying presidential campaigns, media and politics, and the presidency. Ideal for upper-level undergraduate and graduate courses, it is also a valuable resource for professionals in political campaign management. \u003c\/p\u003e\u003cp\u003eAbout the Contributors xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003ePreface xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1: Political Campaign Communication In the 2024 Presidential Campaign 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Setting the Stage for 2024: A Tale of Three Incumbencies 3\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eCraig Allen Smith Copyrighted Material\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePresumption and Incumbency 4\u003c\/p\u003e \u003cp\u003eIncumbency in 2024 6\u003c\/p\u003e \u003cp\u003eBiden: The Actual Incumbent 7\u003c\/p\u003e \u003cp\u003eTrump: The Challenging Incumbent 12\u003c\/p\u003e \u003cp\u003eHarris: The Heir Incumbent 16\u003c\/p\u003e \u003cp\u003eConclusions 26\u003c\/p\u003e \u003cp\u003eEnd Notes 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Getting on Stage: Surfacing for 2024 35\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eCraig Allen Smith\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSurfacing in the Early Years 36\u003c\/p\u003e \u003cp\u003eSurfacing Since the 1970s: Binding Primaries 38\u003c\/p\u003e \u003cp\u003eThe Surfacing Landscape Evolves: 1972 versus 2024 41\u003c\/p\u003e \u003cp\u003eTrent’s Theory of Surfacing 43\u003c\/p\u003e \u003cp\u003eEstablishing Expectations of Candidates 44\u003c\/p\u003e \u003cp\u003eDetermining Front Runners or Serious Contenders 44\u003c\/p\u003e \u003cp\u003eImportant Issues or Themes Emerge 45\u003c\/p\u003e \u003cp\u003eSurfacing Metrics 46\u003c\/p\u003e \u003cp\u003eThe Aspiring Democrats 48\u003c\/p\u003e \u003cp\u003eThe Aspiring Republicans 51\u003c\/p\u003e \u003cp\u003eThe Trump Critics 52\u003c\/p\u003e \u003cp\u003eThe Newbies 52\u003c\/p\u003e \u003cp\u003eThe Contenders 53\u003c\/p\u003e \u003cp\u003eThe Republican Debates 55\u003c\/p\u003e \u003cp\u003eThe First Republican Debate 56\u003c\/p\u003e \u003cp\u003eThe Second Republican Debate 59\u003c\/p\u003e \u003cp\u003eThe Final Three Debates 60\u003c\/p\u003e \u003cp\u003eSummary 61\u003c\/p\u003e \u003cp\u003eIssue Surfacing for 2024 62\u003c\/p\u003e \u003cp\u003eConclusions 63\u003c\/p\u003e \u003cp\u003eEnd Notes 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: The 2024 Political Party Conventions: Contexts, Rhetoric, and Curiosities 71\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eTheodore F. Sheckels\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe Death of a Genre 73\u003c\/p\u003e \u003cp\u003eMedia Reversal 77\u003c\/p\u003e \u003cp\u003eAgenda 79\u003c\/p\u003e \u003cp\u003eThe Republicans 80\u003c\/p\u003e \u003cp\u003eThe Democrats 82\u003c\/p\u003e \u003cp\u003eLate Twists 85\u003c\/p\u003e \u003cp\u003eCuriosities 87\u003c\/p\u003e \u003cp\u003eRepublicans 87\u003c\/p\u003e \u003cp\u003eDemocrats 88\u003c\/p\u003e \u003cp\u003eBoth Parties 89\u003c\/p\u003e \u003cp\u003eThe Vice- Presidential Nomination Acceptance Speeches 89\u003c\/p\u003e \u003cp\u003eThe Candidates’ Families 90\u003c\/p\u003e \u003cp\u003eThe Music 91\u003c\/p\u003e \u003cp\u003eConclusion 92\u003c\/p\u003e \u003cp\u003eEnd Notes 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Presidential Debates 2024 101\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBenjamin Voth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePresidential Debates and Election 2020 102\u003c\/p\u003e \u003cp\u003eCNN 2023 Town Hall with Trump 104\u003c\/p\u003e \u003cp\u003eRepublican Presidential Primary Debates 2024 105\u003c\/p\u003e \u003cp\u003eThe Critical June 27th Debate 107\u003c\/p\u003e \u003cp\u003eThe Harris and Trump Debate 111\u003c\/p\u003e \u003cp\u003eOctober 1st Vice- Presidential Debate 114\u003c\/p\u003e \u003cp\u003eDid the Debates Matter for the Result of the Election? 115\u003c\/p\u003e \u003cp\u003eThe Future of Presidential Debates in 2028 116\u003c\/p\u003e \u003cp\u003eEnd Notes 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Televised Political Advertising in the 2024 Presidential Election 125\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eScott W. Dunn and John C. Tedesco\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAdvertising and Spending 128\u003c\/p\u003e \u003cp\u003eHarris and Democratic Ads 132\u003c\/p\u003e \u003cp\u003eBiden Ads 132\u003c\/p\u003e \u003cp\u003eHarris Ads 134\u003c\/p\u003e \u003cp\u003eContrasts between Trump and Harris 134\u003c\/p\u003e \u003cp\u003eIssue Ads: Abortion and the Economy 136\u003c\/p\u003e \u003cp\u003eAds from Outside Groups\/Super PACs 138\u003c\/p\u003e \u003cp\u003eTrump and Republican Ads 139\u003c\/p\u003e \u003cp\u003eComparisons between Trump and Harris and Harris and Biden 140\u003c\/p\u003e \u003cp\u003eIssue Ads: Immigration, Inflation, and Taxation 142\u003c\/p\u003e \u003cp\u003eAds from Outside Groups\/Super PACs 144\u003c\/p\u003e \u003cp\u003eConclusion 148\u003c\/p\u003e \u003cp\u003eEnd Notes 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: The 2024 Presidential Media Campaign 157\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eDan Schill and John Allen Hendricks\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe 2024 Media and Politics Ecosystem 162\u003c\/p\u003e \u003cp\u003eDigital and Social Media Platforms 167\u003c\/p\u003e \u003cp\u003eX\/Twitter 170\u003c\/p\u003e \u003cp\u003eFacebook and Threads 171\u003c\/p\u003e \u003cp\u003eYouTube 171\u003c\/p\u003e \u003cp\u003eTikTok 172\u003c\/p\u003e \u003cp\u003ePodcasts 173\u003c\/p\u003e \u003cp\u003eSnapchat 175\u003c\/p\u003e \u003cp\u003eThe Influence of Celebrities, Influencers, and Pop Culture 175\u003c\/p\u003e \u003cp\u003eCommunication Technology, Misinformation, and Artificial Intelligence 178\u003c\/p\u003e \u003cp\u003eThe 2024 Kamala Harris Social Media Campaign 181\u003c\/p\u003e \u003cp\u003eX 183\u003c\/p\u003e \u003cp\u003eFacebook, Instagram, and Threads 184\u003c\/p\u003e \u003cp\u003eSnapchat 185\u003c\/p\u003e \u003cp\u003eYouTube 186\u003c\/p\u003e \u003cp\u003eTikTok 187\u003c\/p\u003e \u003cp\u003ePodcasts 187\u003c\/p\u003e \u003cp\u003eTraditional Media 190\u003c\/p\u003e \u003cp\u003eThe 2024 Donald Trump Social Media Campaign 192\u003c\/p\u003e \u003cp\u003eTruth Social 198\u003c\/p\u003e \u003cp\u003eFacebook 199\u003c\/p\u003e \u003cp\u003eTikTok 200\u003c\/p\u003e \u003cp\u003ePodcasts 201\u003c\/p\u003e \u003cp\u003eConclusion 202\u003c\/p\u003e \u003cp\u003eEnd Notes 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: From Party Conventions to Election Day: Campaign 2024 in Editorial Cartoons 219\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eNatalia Mielczarek\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eEditorial Cartoons and American Politics 221\u003c\/p\u003e \u003cp\u003eCartoon Dataset, Themes, and Visual Rhetoric 224\u003c\/p\u003e \u003cp\u003eVisual Themes in Campaign 2024 at a Glance 225\u003c\/p\u003e \u003cp\u003eVisual Construction of the “Evil, Hateful and Dangerous Donald Trump” Theme 227\u003c\/p\u003e \u003cp\u003eVisual Construction of the “Dumb, Harmful and Indecisive Kamala Harris” Theme 233\u003c\/p\u003e \u003cp\u003eVisual Construction of Four Episodic Themes 237\u003c\/p\u003e \u003cp\u003e“Excitement over Kamala Harris’s Candidacy” Theme 237\u003c\/p\u003e \u003cp\u003e“JD Vance as a Dangerous VP Choice” Theme 239\u003c\/p\u003e \u003cp\u003e“Joe Biden Pushed Out of the Presidential Race” 241\u003c\/p\u003e \u003cp\u003e“Tim Walz as a Weak VP Pick” 243\u003c\/p\u003e \u003cp\u003eVisual Rhetoric, Narrative Arcs, and Campaign 2024 245\u003c\/p\u003e \u003cp\u003eFalling Action, Election Day, and Resolution 248\u003c\/p\u003e \u003cp\u003eEnd Notes 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2: Studies of Communication in The 2024 Presidential Campaign 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Impact of Crisis on Candidate Branding in the 2024 Presidential Election 257\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eLisa M. Burns and Hilary Fussell Sisco\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePolitical Branding 258\u003c\/p\u003e \u003cp\u003eCrisis Management and Rebranding 263\u003c\/p\u003e \u003cp\u003eCampaign Chaos 265\u003c\/p\u003e \u003cp\u003eImpact of Crisis on Harris Brand 268\u003c\/p\u003e \u003cp\u003eImpact of Crisis on Trump’s Brand 274\u003c\/p\u003e \u003cp\u003eConclusion 279\u003c\/p\u003e \u003cp\u003eEnd Notes 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: AI- Generated Imagery in the 2024 Presidential Election: Misinformation, Disinformation, and Potential to Foster Positive Engagement in Future Elections 291\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBingbing Zhang and David D. Perlmutter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eDefinition of AI- Generated Imagery 293\u003c\/p\u003e \u003cp\u003eThe Role of AI- Generated Imagery in Presidential Elections: An Overview 294\u003c\/p\u003e \u003cp\u003eImpact of AI- Generated Imagery on Voters’ Perceptions 295\u003c\/p\u003e \u003cp\u003eWays to Combat AI- Generated Misinformation\/Disinformation 296\u003c\/p\u003e \u003cp\u003e“It’s Not All Bad”: Broader Context and Future Prospects for Research and Practice 297\u003c\/p\u003e \u003cp\u003eConclusion 299\u003c\/p\u003e \u003cp\u003eEnd Notes 300\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: The Tangled Webs They Weave: An Exploration of Interorganizational Connections in the Most Unprecedented Presidential Campaign in History 307\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eMichele Rees Edwards\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAn Unprecedented Campaign 309\u003c\/p\u003e \u003cp\u003eInterorganizational Communication Theory 311\u003c\/p\u003e \u003cp\u003eOrganizations Involved in a Presidential Election 313\u003c\/p\u003e \u003cp\u003eGovernmental Organizations 314\u003c\/p\u003e \u003cp\u003eGovernmental Organizations with Legally Defined Roles in Campaigns and Elections 314\u003c\/p\u003e \u003cp\u003eGovernmental Organizations That Are Headed by Presidential Appointees 315\u003c\/p\u003e \u003cp\u003eNongovernmental Organizations 316\u003c\/p\u003e \u003cp\u003eFor-Profit Organizations with Connections to Politics 318\u003c\/p\u003e \u003cp\u003eInterorganizational Connections in the 2024 Presidential Campaign 319\u003c\/p\u003e \u003cp\u003eConnections Involving Media 319\u003c\/p\u003e \u003cp\u003eConnections Involving the Two Assassination Attempts 323\u003c\/p\u003e \u003cp\u003eJuly 13, 2024 323\u003c\/p\u003e \u003cp\u003eSeptember 15, 2024 325\u003c\/p\u003e \u003cp\u003eConnections Involving Former Democrats Who Endorsed Trump 327\u003c\/p\u003e \u003cp\u003eConclusion 331\u003c\/p\u003e \u003cp\u003eEnd Notes 332\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Saturday Night Live and Political Humor as Argument in Presidential Campaign 2024 337\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eBenjamin Voth\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe History of SNL 340\u003c\/p\u003e \u003cp\u003eSNL in Election 2024 344\u003c\/p\u003e \u003cp\u003eThe Al Smith Dinner on October 17, 2024 345\u003c\/p\u003e \u003cp\u003eThe Comic Conclusion of Presidential Election 2024 346\u003c\/p\u003e \u003cp\u003eEnd Notes 348\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Campaign Finance and Its Impact on the 2024 Presidential Campaign 351\u003cbr\u003e \u003c\/b\u003e\u003ci\u003eCayce Myers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCampaign Finances and Their Impact on Presidential Elections 354\u003c\/p\u003e \u003cp\u003eDemocratic Fundraising Pre- Convention: From Biden to Harris 360\u003c\/p\u003e \u003cp\u003ePre- general Republican Fundraising: A Trump Resurgence 363\u003c\/p\u003e \u003cp\u003eTrump versus Harris: Campaign Fundraising Post- Convention 366\u003c\/p\u003e \u003cp\u003eDoes Money Matter in Campaigns? Three Lessons from Election 2024 370\u003c\/p\u003e \u003cp\u003eEnd Notes 371\u003c\/p\u003e \u003cp\u003eIndex 375\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRobert E. Denton, Jr.\u003c\/b\u003e is the W. Thomas Rice Chair Emeritus and Professor Emeritus of Communication at Virginia Tech University, where he previously served as the Founding Director of the School of Communication and of the Rice Center for Leader Development. Denton has authored or edited 33 books, many in multiple editions, focusing on political communication and leadership.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAN INCISIVE LOOK AT THE STRATEGIES, MESSAGES, AND MEDIA THAT SHAPED THE LANDMARK ELECTION OF 2024\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003ePresidential campaigns are more than political contests; they are national conversations that shape our collective identity. \u003ci\u003eThe 2024 Presidential Campaign: A Communication Perspective\u003c\/i\u003e delivers a comprehensive account of how communication drives political outcomes and reflects societal change. Contributions from leading scholars analyze this pivotal election through the lens of communication, examining how messages, media, and symbols influenced the process. From the early campaigning stages to the final electoral vote, this timely volume explores the strategies and tools that define modern political communication. \u003c\/p\u003e\u003cp\u003eIn one of the most polarized eras in U.S. history, recognizing the central role of communication in presidential campaigns is critical. \u003ci\u003eThe 2024 Presidential Campaign\u003c\/i\u003e examines all key components of the campaign, including debates, social media, and political advertising, as well as broader cultural and political dynamics. Each chapter provides unique insights, connecting communication theory to real-world electoral phenomena. Throughout the book, in-depth analyses delve into contemporary topics such as the power of AI-generated content, the expansion of alternative media, and the increasing use of humor in political discourse. \u003c\/p\u003e\u003cp\u003eDesigned for scholars, students, and practitioners, \u003ci\u003eThe 2024 Presidential Campaign: A Communication Perspective\u003c\/i\u003e transcends quantitative analysis, offering a nuanced perspective on the narratives, symbols, and strategies that define modern presidential campaigns. It is an indispensable resource for anyone seeking to understand the communication mechanisms that shape our democracy.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990149284069,"sku":"NP9781394250363","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394250363.jpg?v=1761786690","url":"https:\/\/k12savings.com\/products\/the-2024-presidential-campaign-isbn-9781394250363","provider":"K12savings","version":"1.0","type":"link"}