{"product_id":"the-200mph-billboard-isbn-9780760328125","title":"The 200-MPH Billboard","description":"\u003cdiv\u003e\u003cp\u003eWhat began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in \u003ci\u003eThe 200-MPH Billboard\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003eA seasoned sports and business reporter for the \u003ci\u003eWall Street Journal\u003c\/i\u003e and contributor to the \u003ci\u003eNew York Times\u003c\/i\u003e and the \u003ci\u003eSports Business Journal\u003c\/i\u003e, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business.\u003cbr\u003e\u003cbr\u003eFrom Junior Johnson’s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider’s look at what these changes have meant for NASCAR and its devoted fans. \u003c\/p\u003e\u003c\/div\u003e","brand":"Motorbooks","offers":[{"title":"Default Title","offer_id":44892424896741,"sku":"NP9780760328125","price":25.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/1b4af65d-547f-4a55-9ebe-ab01016e0322.jpg?v=1767894531","url":"https:\/\/k12savings.com\/products\/the-200mph-billboard-isbn-9780760328125","provider":"K12savings","version":"1.0","type":"link"}