{"product_id":"thank-you-for-disrupting-isbn-9781119575658","title":"Thank You For Disrupting","description":"\u003cp\u003e\u003cb\u003eThe business ideas and innovation philosophies of the world’s great entrepreneurs—for anyone to implement in any business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSteve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements.\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThank You For Disrupting: The Disruptive Business Philosophies of The World’s Great Entrepreneurs \u003c\/i\u003eexamines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Disruptive Business Philosophies of The World’s Great Entrepreneurs \u003c\/i\u003eis a must-read for anyone interested in the \u003ci\u003ewhy\u003c\/i\u003e and \u003ci\u003ehow\u003c\/i\u003e behind the most significant and influential business achievements of our time. \u003c\/p\u003e \u003cp\u003eIntroduction: Thank You for Disrupting xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One \u003c\/b\u003e\u003cb\u003eDisruptive Company Leadership 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 \u003c\/b\u003e\u003cb\u003eSteve Jobs: On User Experience, Design and Timelessness 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAll in One 4\u003c\/p\u003e \u003cp\u003eThe Art of Reduction 7\u003c\/p\u003e \u003cp\u003eLife Lessons 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 \u003c\/b\u003e\u003cb\u003eJeff Bezos: On Experimentation and Platforms 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExperimentation as a Strategy 12\u003c\/p\u003e \u003cp\u003eThe Platform Economy 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 \u003c\/b\u003e\u003cb\u003eHerb Kelleher: On Human Resources and Operational Quality 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmployees First 20\u003c\/p\u003e \u003cp\u003eThe Art Is in the Implementation 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 \u003c\/b\u003e\u003cb\u003eBernard Arnault: On the Management of Creativity and Brand Building 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eArt and Commerce 28\u003c\/p\u003e \u003cp\u003eThe Luxury Industry as Model 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 \u003c\/b\u003e\u003cb\u003eZhang Ruimin: On Decentralization and Customer-Centricity 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEveryone Is a CEO 38\u003c\/p\u003e \u003cp\u003eZero Distance with the Customer 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 \u003c\/b\u003e\u003cb\u003eJack Ma: On Chinese Business Models and Disruptive Management 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Contrarian Model 46\u003c\/p\u003e \u003cp\u003eEmbracing Change through Paradox 50\u003c\/p\u003e \u003cp\u003eU.S. In, China Out 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two \u003c\/b\u003e\u003cb\u003eDisruptive Business Thinking 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 \u003c\/b\u003e\u003cb\u003eJim Collins: On the Search for Excellence and the Management of Alternatives 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGood to Great 60\u003c\/p\u003e \u003cp\u003eThe Era of the \u003ci\u003eAnd \u003c\/i\u003e63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 \u003c\/b\u003e\u003cb\u003eClayton Christensen: On Disruptive Innovation 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBottom-up Disruption 69\u003c\/p\u003e \u003cp\u003eThe Disruption Controversy 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 \u003c\/b\u003e\u003cb\u003eJedidiah Yueh: On the Behaviors of Companies of the New Economy 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLessons from an Entrepreneur 78\u003c\/p\u003e \u003cp\u003eCategory of One 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three \u003c\/b\u003e\u003cb\u003eDisruptive Corporate Culture 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 \u003c\/b\u003e\u003cb\u003eSergey Brin and Larry Page: On Recruitment Policies and Core Values 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHR as a Science 96\u003c\/p\u003e \u003cp\u003eA Fertile Environment 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 \u003c\/b\u003e\u003cb\u003ePatty McCord: On Employee Empowerment and Talent Management 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDisruptive HR Practices 103\u003c\/p\u003e \u003cp\u003eA Contrasting Culture 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 \u003c\/b\u003e\u003cb\u003eThe Disruption Company: On Corporate Culture Components and Disruption 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVision, Values, Practices 108\u003c\/p\u003e \u003cp\u003ePeople, Story, Place 110\u003c\/p\u003e \u003cp\u003eThe Disruption Methodology 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four \u003c\/b\u003e\u003cb\u003eDisruptive Brand Building 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 \u003c\/b\u003e\u003cb\u003eMarc Pritchard: On Transparency, Accountability, and Creativity 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeading Change in the Marketing World 121\u003c\/p\u003e \u003cp\u003eMaking Brands Serve a Higher Purpose 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 \u003c\/b\u003e\u003cb\u003eBrian Chesky: On Brand Building and Disruptive Data 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShaping an Iconic Brand 132\u003c\/p\u003e \u003cp\u003eThe Single Disruptive Data 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 \u003c\/b\u003e\u003cb\u003eLee Clow: On the Power of Great Advertising 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBig Brand Ideas 140\u003c\/p\u003e \u003cp\u003eCreativity, the Advertiser’s Best Bet 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 \u003c\/b\u003e\u003cb\u003eOprah Winfrey: On Building a One-Person Brand 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Ultimate Celebrity Brand 148\u003c\/p\u003e \u003cp\u003eThe One-Person Businesses 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 \u003c\/b\u003e\u003cb\u003eArianna Huffington: On Digital Journalism and Women’s Empowerment 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Consecration of Online Journalism 158\u003c\/p\u003e \u003cp\u003eWomen in Business 161\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five \u003c\/b\u003e\u003cb\u003eDisruptive Social Purpose 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 \u003c\/b\u003ePaul Polman: On Complete CSR and Corporate Activism 173\u003c\/p\u003e \u003cp\u003eA Force for Good 174\u003c\/p\u003e \u003cp\u003eCEO Activism 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 \u003c\/b\u003e\u003cb\u003eEmmanuel Faber: On Social Purpose and the Bottom of the Pyramid 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSide Roads 184\u003c\/p\u003e \u003cp\u003eThe Bottom of the Pyramid 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 \u003c\/b\u003e\u003cb\u003eMarc Benioff and Suzanne DiBianca: On Scaling up Philanthropy 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Native Philanthropist 194\u003c\/p\u003e \u003cp\u003ePledge 1% 197\u003c\/p\u003e \u003cp\u003eConclusion: Disruption Ahead 201\u003c\/p\u003e \u003cp\u003eAcknowledgments 203\u003c\/p\u003e \u003cp\u003eNotes 205\u003c\/p\u003e \u003cp\u003eIndex 233\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJEAN-MARIE DRU\u003c\/b\u003e is Chairman of TBWA, a leading advertising network with over 11,000 employees across 275 offices in 95 countries. TBWA has been named in 2019 one of the World's Most Innovative Companies by \u003ci\u003eFast Company\u003c\/i\u003e and in 2018 Global Agency of the Year by \u003ci\u003eAdweek\u003c\/i\u003e. Jean-Marie Dru is the author of six books including \u003ci\u003eDisruption, Beyond Disruption,\u003c\/i\u003e and \u003ci\u003eThe Ways to New,\u003c\/i\u003e and the inventor of TBWA's landmark 1992 DISRUPTION\u003csup\u003e®\u003c\/sup\u003e method to help companies develop business-changing ideas. Jean-Marie Dru is also President of UNICEF France and President of the French Academy of Medicine Foundation.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe business ideas and innovation philosophies of the world's great entrepreneurs—for anyone to implement in any business\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSteve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about that already. This book is about entrepreneurs as thinkers. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThank You For Disrupting: The Disruptive Business Philosophies of The World's Great Entrepreneurs\u003c\/i\u003e examines 25 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who was the first to use the term \"disruption\" in the business context decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in their own businesses. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThank You For Disrupting\u003c\/i\u003e is a must-read for anyone interested in the \u003ci\u003ewhy\u003c\/i\u003e and \u003ci\u003ehow\u003c\/i\u003e behind the most outstanding and influential business achievements of our time.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990148038885,"sku":"NP9781119575658","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119575658.jpg?v=1761786686","url":"https:\/\/k12savings.com\/products\/thank-you-for-disrupting-isbn-9781119575658","provider":"K12savings","version":"1.0","type":"link"}