{"product_id":"testing-business-ideas-isbn-9781119551447","title":"Testing Business Ideas","description":"\u003cp\u003e\u003cb\u003eA practical guide to effective business model testing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 out of 10 new products fail to deliver on expectations. \u003ci\u003eTesting Business Ideas\u003c\/i\u003e aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller\u003ci\u003e Business Model Generation\u003c\/i\u003e, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTesting Business Ideas\u003c\/i\u003e explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTesting Business Ideas\u003c\/i\u003e uses an engaging 4-color format to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncrease the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas\u003c\/li\u003e \u003cli\u003eClose the knowledge gap between strategy and experimentation\/validation\u003c\/li\u003e \u003cli\u003eIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. \u003ci\u003eTesting Business Ideas\u003c\/i\u003e shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. \u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Design\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesign the Team p. 3\u003c\/p\u003e \u003cp\u003eShape the Idea p. 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Test\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHypothesize p. 27\u003c\/p\u003e \u003cp\u003eExperiment p. 41\u003c\/p\u003e \u003cp\u003eLearn p. 49\u003c\/p\u003e \u003cp\u003eDecide p. 59\u003c\/p\u003e \u003cp\u003eManage p. 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Experiments \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelect an Experiment p. 91\u003c\/p\u003e \u003cp\u003eDiscovery p. 101\u003c\/p\u003e \u003cp\u003eValidation p. 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Mindset \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAvoid Experiment Pitfalls p. 313\u003c\/p\u003e \u003cp\u003eLead through Experimentation p. 317\u003c\/p\u003e \u003cp\u003eOrganize for Experiments p. 323\u003c\/p\u003e \u003cp\u003eAfterword p. 329\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDavid J. Bland\u003c\/b\u003e Author and founder based in Silicon Valley who helps companies find growth using “Lean Startup” methods, design thinking, and business model innovation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAlex Osterwalder\u003c\/b\u003e Lead author of the international bestsellers \u003ci\u003eBusiness Model Generation\u003c\/i\u003e and \u003ci\u003eValue Proposition Design; #7\u003c\/i\u003e on the “Thinkers 50” list; passionate entrepreneur; and in-demand speaker.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYour #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeven out of ten new products fail to deliver on expectations. \u003ci\u003eTesting Business Ideas\u003c\/i\u003e aims to reverse that statistic. In the tradition of the global bestseller \u003ci\u003eBusiness Model Generation\u003c\/i\u003e, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. \u003c\/p\u003e\u003cp\u003eYou’ll learn the process, design your first experiment, and start testing business ideas. If you’re already familiar with testing, you can boost your  skills with the extensive library of tests. Lastly, you’ll learn to scale testing systematically in your organization through ceremonies and shared language. It’s time to move past opinions and bulletproof your ideas with evidence today.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990145646821,"sku":"NP9781119551447","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119551447.jpg?v=1761786678","url":"https:\/\/k12savings.com\/products\/testing-business-ideas-isbn-9781119551447","provider":"K12savings","version":"1.0","type":"link"}