{"product_id":"ten-types-of-innovation-isbn-9781118504246","title":"Ten Types of Innovation","description":"\u003cb\u003eInnovation principles to bring about meaningful and sustainable growth in your organization\u003c\/b\u003e  \u003cp\u003eUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. \u003ci\u003eThe Ten Types of Innovation \u003c\/i\u003eexplores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetails how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization\u003c\/li\u003e \u003cli\u003eAuthor Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. \u003ci\u003eThe Ten Types of Innovation\u003c\/i\u003e is the first book explaining how to implement it.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePART ONE\u003c\/b\u003e \u003cb\u003eINNOVATION\u003c\/b\u003e\u003cbr\u003e A NEW DISCIPLINE IS LEAVING THE LAB\u003c\/p\u003e \u003cp\u003eCHAPTER 1 RETHINK INNOVATION 2\u003cbr\u003e Eradicate lore, substitute logic\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO\u003c\/b\u003e \u003cb\u003eTEN TYPES OF INNOVATION\u003c\/b\u003e\u003cbr\u003e THE BUILDING BLOCKS OF BREAKTHROUGHS\u003c\/p\u003e \u003cp\u003eCHAPTER 2 THE TEN TYPES 16\u003cbr\u003e An overview\u003c\/p\u003e \u003cp\u003eCHAPTER 3 PROFIT MODEL 18\u003cbr\u003e How you make money\u003c\/p\u003e \u003cp\u003eCHAPTER 4 NETWORK 22\u003cbr\u003e How you connect with others to create value\u003c\/p\u003e \u003cp\u003eCHAPTER 5 STRUCTURE 26\u003cbr\u003e How you organize and align your talent and assets\u003c\/p\u003e \u003cp\u003eCHAPTER 6 PROCESS 30\u003cbr\u003e How you use signature or superior methods to do your work\u003c\/p\u003e \u003cp\u003eCHAPTER 7 PRODUCT PERFORMANCE 34\u003cbr\u003e How you develop distinguishing features and functionality\u003c\/p\u003e \u003cp\u003eCHAPTER 8 PRODUCT SYSTEM 38\u003cbr\u003e How you create complementary products and services\u003c\/p\u003e \u003cp\u003eCHAPTER 9 SERVICE 42\u003cbr\u003e How you support and amplify the value of your offerings\u003c\/p\u003e \u003cp\u003eCHAPTER 10 CHANNEL 46\u003cbr\u003e How you deliver your offerings to customers and users\u003c\/p\u003e \u003cp\u003eCHAPTER 11 BRAND 50\u003cbr\u003e How you represent your offerings and business\u003c\/p\u003e \u003cp\u003eCHAPTER 12 CUSTOMER ENGAGEMENT 54\u003cbr\u003e How you foster compelling interactions\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE\u003c\/b\u003e \u003cb\u003eMORE IS MIGHTIER\u003c\/b\u003e\u003cbr\u003e MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT\u003c\/p\u003e \u003cp\u003eCHAPTER 13 GO BEYOND PRODUCTS 62\u003cbr\u003e How to avoid being easily copied\u003c\/p\u003e \u003cp\u003eCHAPTER 14 STRENGTH IN NUMBERS 78\u003cbr\u003e Innovations using a combination of types generate better returns\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR\u003c\/b\u003e \u003cb\u003eSPOT THE SHIFTS\u003c\/b\u003e\u003cbr\u003e SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS\u003c\/p\u003e \u003cp\u003eCHAPTER 15 MIND THE GAP 100\u003cbr\u003e Uncover your blind spots\u003c\/p\u003e \u003cp\u003eCHAPTER 16 CHALLENGE CONVENTION 104\u003cbr\u003e See where your competitors are focusing — and then make different choices\u003c\/p\u003e \u003cp\u003eCHAPTER 17 PATTERN RECOGNITION 118\u003cbr\u003e See how industries and markets shift — and learn from those who saw the signs and acted on them\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FIVE\u003c\/b\u003e \u003cb\u003eLEADING INNOVATION\u003c\/b\u003e\u003cbr\u003e USE BETTER PLANS TO BUILD BREAKTHROUGHS\u003c\/p\u003e \u003cp\u003eCHAPTER 18 DECLARE INTENT 130\u003cbr\u003e By being clear about where and how you will innovate, you massively increase your odds of success\u003c\/p\u003e \u003cp\u003eCHAPTER 19 INNOVATION TACTICS 142\u003cbr\u003e A toolkit that turns the Ten Types into building blocks for innovation\u003c\/p\u003e \u003cp\u003eCHAPTER 20 USING THE INNOVATION PLAYBOOK 150\u003cbr\u003e A selection of plays (and the combinations of tactics you’ll need to implement them)\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART SIX\u003c\/b\u003e \u003cb\u003eFOSTERING INNOVATION\u003c\/b\u003e\u003cbr\u003e INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION\u003c\/p\u003e \u003cp\u003eCHAPTER 21 GET CRACKING 190\u003cbr\u003e Everyone is afraid of the unfamiliar.\u003cbr\u003e Here’s how to innovate anyway\u003c\/p\u003e \u003cp\u003eCHAPTER 22 SPONSORS AND AUTHORS 196\u003cbr\u003e Great firms make sure that innovation is not optional\u003c\/p\u003e \u003cp\u003eCHAPTER 23 INSTALLING INNOVATION 200\u003cbr\u003e Don’t worry about culture.\u003cbr\u003e Build a systemic capability\u003c\/p\u003e \u003cp\u003eCHAPTER 24 EXECUTE EFFECTIVELY 212\u003cbr\u003e Principles for bringing your innovations to market on time and on budget\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART SEVEN\u003c\/b\u003e \u003cb\u003eAPPENDIX\u003c\/b\u003e\u003cbr\u003e PUTTING THESE PRINCIPLES INTO PRACTICE\u003cbr\u003e Go beyond the book to create your own innovation revolution\u003c\/p\u003e \u003cp\u003eACKNOWLEDGMENTS 232\u003c\/p\u003e \u003cp\u003eINNOVATION BIBLIOGRAPHY 234\u003c\/p\u003e \u003cp\u003eNOTES AND RESEARCH DATA 238\u003c\/p\u003e \u003cp\u003eIMAGE CREDITS 251\u003c\/p\u003e \u003cp\u003eINDEX 252\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHORS 256\u003c\/p\u003e \u003cp\u003eABOUT DOBLIN AND MONITOR DELOITTE 258\u003c\/p\u003e  \u003cp\u003e\"The most pleasing thing is the fresh way it presents its subject.??The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter.??It crowns an effective and engaging approach to the subject.\" (\u003cem\u003eElite Business,\u003c\/em\u003e June 2013) \u003c\/p\u003e\u003cp\u003e\"This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place.\" (\u003cem\u003eStart Your Business,\u003c\/em\u003e October 2013)  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLarry Keeley (www.monitortalent.com; Cambridge, MA)\u003c\/b\u003e is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group, which was founded by Michael Porter and is one of the world's leading global consulting practices. BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field, and cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. Larry also teaches innovation strategy at Illinois Institute of Technology and at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBansi Nagji\u003c\/b\u003e is a senior partner of Monitor Group,  one of the world’s leading consultancies. He is leader of the firm's global innovation practice and has direct responsibility for many of Monitor's largest clients, helping leaders of global companies with their toughest growth challenges. He is a frequent speaker on the topic of innovation and authored the cover story on innovation in the May 2012 issue of \u003ci\u003eHarvard Business Review\u003c\/i\u003e. He holds a BA and MA from Cambridge University, England, and an MBA with Distinction from INSEAD, France.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHelen Walters\u003c\/b\u003e is a writer and editor at Doblin and Monitor Group, and was previously innovation and design editor at BusinessWeek. She is the TED conference’s official on-site blogger and has some 13,600 followers on Twitter, while her daily blog of innovation-related updates, Thought You Should See This, has over 20,000 subscribers. She is still a regular writer on innovation and design, is a contributing editor to her alma mater, Creative Review, and contributes opinion pieces to publications including \u003ci\u003eDesign Observer\u003c\/i\u003e, \u003ci\u003eFast Company\u003c\/i\u003e and Core77.com.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInnovate your way to meaningful and sustainable growth\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMost scientists agree that we live in one of the greatest times of change in the history of our species. \u003ci\u003eAnd yet the pace of change is actually increasing...\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eFor many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: \"It's only about new products and new technology\"; \"It's about rare strokes of inspired genius\"; \"There's no disciplined, consistent method\"; etc. These common assumptions are not true.\u003c\/p\u003e \u003cp\u003eBased on over three decades of path-breaking work on innovation effectiveness, \u003ci\u003eTen Types of Innovation\u003c\/i\u003e will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.\u003c\/p\u003e \u003cp\u003eWritten for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable.\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eTen Types of Innovation\u003c\/i\u003e is a must-read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception.\"\u003cbr\u003e\u003cb\u003e—Roger L. Martin\u003c\/b\u003e, Dean, Rotman School of Management\u003c\/p\u003e \u003cp\u003e\"This book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eRalph Jerome\u003c\/b\u003e, VP of Corporate Innovation, Mars, Inc.\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eTen Types of Innovation\u003c\/i\u003e will become the indispensable 'how to do it' textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eDr. Nicholas F. LaRusso\u003c\/b\u003e, Medical Director, Mayo Clinic Center for Innovation\u003c\/p\u003e \u003cp\u003e\"This book distills three decades of innovation research into an action-oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eDipak C. Jain\u003c\/b\u003e, Dean, INSEAD\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eTen Types of Innovation\u003c\/i\u003e provides the insights necessary to get you started on your innovation journey.\"\u003cbr\u003e\u003cb\u003e\u003cb\u003e—\u003c\/b\u003eCurt Nonomaque\u003c\/b\u003e, President and CEO, VHA\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990143713509,"sku":"NP9781118504246","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118504246.jpg?v=1761786670","url":"https:\/\/k12savings.com\/products\/ten-types-of-innovation-isbn-9781118504246","provider":"K12savings","version":"1.0","type":"link"}