{"product_id":"technology-management-isbn-9780471200185","title":"Technology Management","description":"A step-by-step guide to licensing technology-based intellectual property assets\u003cbr\u003e \u003cbr\u003e For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved.\u003cbr\u003e \u003cbr\u003e Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases.\u003cbr\u003e \u003cbr\u003e Learn to:\u003cbr\u003e * Develop a licensing strategy\u003cbr\u003e * Conduct proper valuations of intellectual property\u003cbr\u003e * Gather and utilize market research\u003cbr\u003e * Market your technology\u003cbr\u003e * Negotiate and draft licensing agreements\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Utilize these handy resources:\u003cbr\u003e * Glossary of important terminology\u003cbr\u003e * Case studies and sample documents\u003cbr\u003e * Lists of organizations, publications, trade shows, and other helpful sources of information  Preface. \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e1 To License or Not to License . . .\u003c\/p\u003e \u003cp\u003eAlternative Approaches.\u003c\/p\u003e \u003cp\u003eNew Venture.\u003c\/p\u003e \u003cp\u003eAcquisition.\u003c\/p\u003e \u003cp\u003eJoint Venture.\u003c\/p\u003e \u003cp\u003eLicensing.\u003c\/p\u003e \u003cp\u003eStrategic Alliance.\u003c\/p\u003e \u003cp\u003eSale.\u003c\/p\u003e \u003cp\u003eTechnology Management Strategies.\u003c\/p\u003e \u003cp\u003eTypes of Licensing.\u003c\/p\u003e \u003cp\u003eLicensing-Out.\u003c\/p\u003e \u003cp\u003eLicensing-In.\u003c\/p\u003e \u003cp\u003eWhat to Do after Deciding to License.\u003c\/p\u003e \u003cp\u003eFinancial Considerations.\u003c\/p\u003e \u003cp\u003e2 Intellectual Property.\u003c\/p\u003e \u003cp\u003ePatents.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eRequirements for Patenting.\u003c\/p\u003e \u003cp\u003eFactors in Determining Whether to Patent.\u003c\/p\u003e \u003cp\u003ePatent Marking.\u003c\/p\u003e \u003cp\u003eTrademarks.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eUsing Trademarks in Technology Licensing.\u003c\/p\u003e \u003cp\u003eTrademark Development.\u003c\/p\u003e \u003cp\u003eTrademark Protection.\u003c\/p\u003e \u003cp\u003eCopyrights.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eProtecting Copyright.\u003c\/p\u003e \u003cp\u003eKnow-How.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eProtecting Know-How.\u003c\/p\u003e \u003cp\u003eMask Works.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eProtecting Mask Works.\u003c\/p\u003e \u003cp\u003eIntellectual Property Management.\u003c\/p\u003e \u003cp\u003eGoals.\u003c\/p\u003e \u003cp\u003eAuditing Intellectual Property.\u003c\/p\u003e \u003cp\u003eDeveloping an IP Strategy.\u003c\/p\u003e \u003cp\u003ePatents.\u003c\/p\u003e \u003cp\u003eTrademarks.\u003c\/p\u003e \u003cp\u003eCopyrighted Works.\u003c\/p\u003e \u003cp\u003eMask Works.\u003c\/p\u003e \u003cp\u003eProprietary Know-How.\u003c\/p\u003e \u003cp\u003eIP Maintenance.\u003c\/p\u003e \u003cp\u003e3 Researching the Market.\u003c\/p\u003e \u003cp\u003eInformation Needed.\u003c\/p\u003e \u003cp\u003eGeneral Information.\u003c\/p\u003e \u003cp\u003eCompanies and Products in the Market.\u003c\/p\u003e \u003cp\u003eTechnologies Available.\u003c\/p\u003e \u003cp\u003eLicensing Practices.\u003c\/p\u003e \u003cp\u003eSources of Information.\u003c\/p\u003e \u003cp\u003eInternal.\u003c\/p\u003e \u003cp\u003eTargeted Companies.\u003c\/p\u003e \u003cp\u003eOnline and Subscription Services.\u003c\/p\u003e \u003cp\u003eTrade Publications.\u003c\/p\u003e \u003cp\u003eTrade Associations and Shows.\u003c\/p\u003e \u003cp\u003ePatent Searches.\u003c\/p\u003e \u003cp\u003eUniversities.\u003c\/p\u003e \u003cp\u003eGovernment Agencies.\u003c\/p\u003e \u003cp\u003eLicensing Programs.\u003c\/p\u003e \u003cp\u003ePreparing the Data.\u003c\/p\u003e \u003cp\u003eOrganizing the Raw Data.\u003c\/p\u003e \u003cp\u003eDocumentation.\u003c\/p\u003e \u003cp\u003eSynopses.\u003c\/p\u003e \u003cp\u003eUses for Market Information.\u003c\/p\u003e \u003cp\u003eMarket Overview.\u003c\/p\u003e \u003cp\u003eRevenue Projections.\u003c\/p\u003e \u003cp\u003eStrategy Development.\u003c\/p\u003e \u003cp\u003eInternal and External Contacts.\u003c\/p\u003e \u003cp\u003eDetermining Value.\u003c\/p\u003e \u003cp\u003e4 Technology Valuation.\u003c\/p\u003e \u003cp\u003eSharing Profits.\u003c\/p\u003e \u003cp\u003eCost-Based Valuation.\u003c\/p\u003e \u003cp\u003eExample.\u003c\/p\u003e \u003cp\u003eMarket-Based Valuation.\u003c\/p\u003e \u003cp\u003eThe 3% to 5% Rule.\u003c\/p\u003e \u003cp\u003eIndustry Standards.\u003c\/p\u003e \u003cp\u003eAll Industries.\u003c\/p\u003e \u003cp\u003eComputing.\u003c\/p\u003e \u003cp\u003eBiotechnology.\u003c\/p\u003e \u003cp\u003eAutomotive.\u003c\/p\u003e \u003cp\u003eHealth Care.\u003c\/p\u003e \u003cp\u003eConsumer Electronics.\u003c\/p\u003e \u003cp\u003eAuction.\u003c\/p\u003e \u003cp\u003eExample.\u003c\/p\u003e \u003cp\u003eEconomic Analysis.\u003c\/p\u003e \u003cp\u003eExample.\u003c\/p\u003e \u003cp\u003eUsing Discounted Cash Flow to Calculate Net Present Value.\u003c\/p\u003e \u003cp\u003eNet Revenue Amounts.\u003c\/p\u003e \u003cp\u003eTiming of Payments.\u003c\/p\u003e \u003cp\u003eRisk.\u003c\/p\u003e \u003cp\u003eNet Present Value Calculation.\u003c\/p\u003e \u003cp\u003eExample.\u003c\/p\u003e \u003cp\u003e5 Licensing Strategies.\u003c\/p\u003e \u003cp\u003eDeveloping a Licensing Strategy.\u003c\/p\u003e \u003cp\u003eStrategic Fit.\u003c\/p\u003e \u003cp\u003eRevenues.\u003c\/p\u003e \u003cp\u003eFinancial Terms.\u003c\/p\u003e \u003cp\u003eImprovements and Continuity.\u003c\/p\u003e \u003cp\u003eStrategy Considerations.\u003c\/p\u003e \u003cp\u003eExclusivity.\u003c\/p\u003e \u003cp\u003eCross-Licensing.\u003c\/p\u003e \u003cp\u003eAdditional Licenses Required.\u003c\/p\u003e \u003cp\u003eMarket and Territorial Restrictions.\u003c\/p\u003e \u003cp\u003eOther Restrictions.\u003c\/p\u003e \u003cp\u003eFuture Developments.\u003c\/p\u003e \u003cp\u003eTechnical Assistance.\u003c\/p\u003e \u003cp\u003eRoyalties.\u003c\/p\u003e \u003cp\u003eSublicensing.\u003c\/p\u003e \u003cp\u003eWarranties, Indemnification, and Liability.\u003c\/p\u003e \u003cp\u003eAnti-trust\/Restraint of Trade.\u003c\/p\u003e \u003cp\u003eTaxes.\u003c\/p\u003e \u003cp\u003eLicensing from Universities.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eCharacteristics of University Licensing.\u003c\/p\u003e \u003cp\u003eLicensing from the U.S. Government\u003c\/p\u003e \u003cp\u003eAdvanced Techniques?Corporate Licensing.\u003c\/p\u003e \u003cp\u003eBenefits.\u003c\/p\u003e \u003cp\u003eTypes of Products.\u003c\/p\u003e \u003cp\u003eImplementing a Corporate Licensing Program.\u003c\/p\u003e \u003cp\u003e6 Technology Marketing.\u003c\/p\u003e \u003cp\u003eFactors Affecting Marketability.\u003c\/p\u003e \u003cp\u003eEconomic Viability.\u003c\/p\u003e \u003cp\u003eUtility.\u003c\/p\u003e \u003cp\u003eStage of Development.\u003c\/p\u003e \u003cp\u003eProven Performance.\u003c\/p\u003e \u003cp\u003eUnderstanding the Market.\u003c\/p\u003e \u003cp\u003eDeveloping a Marketing Strategy.\u003c\/p\u003e \u003cp\u003eTargeting Prospective Partners.\u003c\/p\u003e \u003cp\u003eDefining the Process.\u003c\/p\u003e \u003cp\u003eContacting the Targeted Licensee.\u003c\/p\u003e \u003cp\u003eUse of a Non-Disclosure Agreement (NDA).\u003c\/p\u003e \u003cp\u003eExploratory Meeting.\u003c\/p\u003e \u003cp\u003eUnsolicited Inquiries.\u003c\/p\u003e \u003cp\u003ePublic Relations.\u003c\/p\u003e \u003cp\u003eTrade Shows.\u003c\/p\u003e \u003cp\u003ePublications and Trade Organizations.\u003c\/p\u003e \u003cp\u003eOther.\u003c\/p\u003e \u003cp\u003e7 Negotiating and Drafting Agreements.\u003c\/p\u003e \u003cp\u003eNegotiation in the 21st Century.\u003c\/p\u003e \u003cp\u003eNegotiation Concepts.\u003c\/p\u003e \u003cp\u003eDrafting Agreements.\u003c\/p\u003e \u003cp\u003eUse of a Memorandum of Understanding.\u003c\/p\u003e \u003cp\u003eAgreement Structure.\u003c\/p\u003e \u003cp\u003eCover Page and Table of Contents.\u003c\/p\u003e \u003cp\u003eRecitals.\u003c\/p\u003e \u003cp\u003eDefinitions.\u003c\/p\u003e \u003cp\u003eLicense Grant.\u003c\/p\u003e \u003cp\u003ePayments.\u003c\/p\u003e \u003cp\u003eOther Obligations.\u003c\/p\u003e \u003cp\u003eTermination.\u003c\/p\u003e \u003cp\u003eWarranties, Indemnification, Liability, and Authority.\u003c\/p\u003e \u003cp\u003eMiscellaneous Provisions.\u003c\/p\u003e \u003cp\u003eLicensing Computer Software.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eCurrent Licensing Practices.\u003c\/p\u003e \u003cp\u003eThe Open-Source License Model.\u003c\/p\u003e \u003cp\u003eFuture Trends.\u003c\/p\u003e \u003cp\u003eDealing with Infringers.\u003c\/p\u003e \u003cp\u003eDetermining Infringement.\u003c\/p\u003e \u003cp\u003ePatents.\u003c\/p\u003e \u003cp\u003eCopyrights.\u003c\/p\u003e \u003cp\u003eTrademarks.\u003c\/p\u003e \u003cp\u003eDo Nothing.\u003c\/p\u003e \u003cp\u003eEscalating Actions.\u003c\/p\u003e \u003cp\u003eHigh-Level Response.\u003c\/p\u003e \u003cp\u003eDefensive Licensing.\u003c\/p\u003e \u003cp\u003eSelling Infringed Patents.\u003c\/p\u003e \u003cp\u003eAdvanced Licensing Techniques?Hybrid versus Separate Licenses.\u003c\/p\u003e \u003cp\u003eHybrid Agreements.\u003c\/p\u003e \u003cp\u003eSeparate Agreements.\u003c\/p\u003e \u003cp\u003eSeparate Agreement Models.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e8 Post-Agreement Activities.\u003c\/p\u003e \u003cp\u003eBy Licensor.\u003c\/p\u003e \u003cp\u003eDeliverables.\u003c\/p\u003e \u003cp\u003eAgreement Maintenance.\u003c\/p\u003e \u003cp\u003eIP Maintenance.\u003c\/p\u003e \u003cp\u003eTrademark Quality Control.\u003c\/p\u003e \u003cp\u003eBy Licensee.\u003c\/p\u003e \u003cp\u003ePayments.\u003c\/p\u003e \u003cp\u003eOther Obligations.\u003c\/p\u003e \u003cp\u003eRoyalty Auditing.\u003c\/p\u003e \u003cp\u003eWhy Audit?\u003c\/p\u003e \u003cp\u003eAudit Timing and Frequency.\u003c\/p\u003e \u003cp\u003eThe Audit Process.\u003c\/p\u003e \u003cp\u003eProblems Found in Audits.\u003c\/p\u003e \u003cp\u003eSummary of Audit Principles.\u003c\/p\u003e \u003cp\u003eLeveraging License Agreements.\u003c\/p\u003e \u003cp\u003eThe Licensing Organization.\u003c\/p\u003e \u003cp\u003eManagement.\u003c\/p\u003e \u003cp\u003eAdministration.\u003c\/p\u003e \u003cp\u003eTechnical Services.\u003c\/p\u003e \u003cp\u003eMarketing.\u003c\/p\u003e \u003cp\u003eLegal Counsel.\u003c\/p\u003e \u003cp\u003eLocal Liaison Offices.\u003c\/p\u003e \u003cp\u003eAdvantages of Forming a Licensing Organization.\u003c\/p\u003e \u003cp\u003eAppendix A?Case Studies.\u003c\/p\u003e \u003cp\u003eConsumer Electronics Industry Case Studies.\u003c\/p\u003e \u003cp\u003eLicensing Case Study?Dolby Laboratories.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eEvolution of the Current Licensing Model.\u003c\/p\u003e \u003cp\u003eSymbiosis of Software and Hardware.\u003c\/p\u003e \u003cp\u003eSummary of Current Program.\u003c\/p\u003e \u003cp\u003eFuture Trends.\u003c\/p\u003e \u003cp\u003eLicensing Case Study?Home THX.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eLicensing Model.\u003c\/p\u003e \u003cp\u003eDiscussion.\u003c\/p\u003e \u003cp\u003eUniversity Licensing Case Studies.\u003c\/p\u003e \u003cp\u003eLicensing Case Study?Stanford University.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eCohen-Boyer Recombinant DNA.\u003c\/p\u003e \u003cp\u003e177 Background.\u003c\/p\u003e \u003cp\u003eIntellectual Property.\u003c\/p\u003e \u003cp\u003eLicensing Strategy.\u003c\/p\u003e \u003cp\u003eResults.\u003c\/p\u003e \u003cp\u003eFM Synthesis.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eIntellectual Property.\u003c\/p\u003e \u003cp\u003eThe Exclusive License.\u003c\/p\u003e \u003cp\u003eResults.\u003c\/p\u003e \u003cp\u003eThe Sondius Trademark Licensing Program.\u003c\/p\u003e \u003cp\u003ePatent Case Studies.\u003c\/p\u003e \u003cp\u003ePatent Case Study?Compton?s NewMedia.\u003c\/p\u003e \u003cp\u003ePatent Licensing Case Study?SGS-Thomson.\u003c\/p\u003e \u003cp\u003eBackground.\u003c\/p\u003e \u003cp\u003eMethod.\u003c\/p\u003e \u003cp\u003eNegotiations.\u003c\/p\u003e \u003cp\u003eLitigation Strategy.\u003c\/p\u003e \u003cp\u003eSettlement.\u003c\/p\u003e \u003cp\u003eFollow-through.\u003c\/p\u003e \u003cp\u003ePatent Case Study?The Auction of Wang Laboratories? Patent Portfolio.\u003c\/p\u003e \u003cp\u003eAppendix B?Sources of Additional Information.\u003c\/p\u003e \u003cp\u003eOrganizations.\u003c\/p\u003e \u003cp\u003eLicensing and Intellectual Property Associations.\u003c\/p\u003e \u003cp\u003eTechnical\/Trade Organizations.\u003c\/p\u003e \u003cp\u003ePublishing Resources.\u003c\/p\u003e \u003cp\u003eCompany Information.\u003c\/p\u003e \u003cp\u003eTypical Trade Publications.\u003c\/p\u003e \u003cp\u003eTrade Shows.\u003c\/p\u003e \u003cp\u003eAppendix C?Annotated Sample License Agreements.\u003c\/p\u003e \u003cp\u003eHybrid Technology License Agreement.\u003c\/p\u003e \u003cp\u003eSoftware Distribution Agreement.\u003c\/p\u003e \u003cp\u003eAppendix D?Glossary of Intellectual Property Terms.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e ROBERT C. MEGANTZ holds a BS degree in electrical engineering from Cornell University and is an Adjunct Lecturer at the Leavey School of Business at Santa Clara University, where he teaches a course on technology licensing. He works as a licensing and business development consultant.  Technology Management\u003cbr\u003e Developing and Implementing Effective Licensing Programs  \u003cp\u003eIn today’s high-technology industries, intellectual property is often a company’s most valuable asset. But the exploitation of intellectual assets is much more complicated than the exploitation of tangible assets such as buildings, machinery, and capital.\u003c\/p\u003e \u003cp\u003eIn many cases, licensing intellectual properties to other companies is the best way to utilize technology assets–a common strategy in industries such as electronics, computing, telecommunications, biotechnology, and pharmaceuticals. By licensing their intellectual property to other companies better positioned to access certain markets, firms can fully utilize technology assets when they may not have the resources to do so on their own.\u003c\/p\u003e \u003cp\u003eTechnology Management is a step-by-step treatment of the subject that clearly and succinctly explains how to develop and implement a technology licensing program in your company. It offers accessible yet detailed descriptions of all aspects of a technology licensing program, from the basics to the small details to the long-term issues, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhen licensing is appropriate\u003c\/li\u003e \u003cli\u003eAlternatives to licensing\u003c\/li\u003e \u003cli\u003ePatents, trademarks, and other intellectual property components of a licensing strategy\u003c\/li\u003e \u003cli\u003eConducting and utilizing market research\u003c\/li\u003e \u003cli\u003eMethods for valuing intellectual property\u003c\/li\u003e \u003cli\u003eMarketing technology assets\u003c\/li\u003e \u003cli\u003eNegotiating and drafting license agreements\u003c\/li\u003e \u003cli\u003eOrganizational requirements for administering long-term licensing agreements\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHelpful appendices offer case studies of licensing programs; market research resources such as organizations, publications, and Web sites; sample license agreements; and a glossary of common licensing terms. For professionals seeking to implement an effective technology licensing program or individual inventors who want to protect and market their technology assets, Technology Management serves as a comprehensive and straightforward guide to the process.\u003c\/p\u003e  A step-by-step guide to licensing technology-based intellectual property assets  \u003cp\u003eFor many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved.\u003c\/p\u003e \u003cp\u003eSuitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases.\u003c\/p\u003e \u003cp\u003eLearn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop a licensing strategy\u003c\/li\u003e \u003cli\u003eConduct proper valuations of intellectual property\u003c\/li\u003e \u003cli\u003eGather and utilize market research\u003c\/li\u003e \u003cli\u003eMarket your technology\u003c\/li\u003e \u003cli\u003eNegotiate and draft licensing agreements\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUtilize these handy resources:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGlossary of important terminology\u003c\/li\u003e \u003cli\u003eCase studies and sample documents\u003c\/li\u003e \u003cli\u003eLists of organizations, publications, trade shows, and other helpful sources of information\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990141321445,"sku":"NP9780471200185","price":126.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471200185.jpg?v=1761786661","url":"https:\/\/k12savings.com\/products\/technology-management-isbn-9780471200185","provider":"K12savings","version":"1.0","type":"link"}