{"product_id":"tactical-publishing-isbn-9780262542050","title":"Tactical Publishing","description":"\u003cb\u003eHow to level up to the next transformative phase of publishing—with a critical methodology that transcends the dichotomy of paper and digital media production.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePublishing is experiencing one of the most transformative phases in its history. In \u003ci\u003eTactical Publishing\u003c\/i\u003e, a sequel to \u003ci\u003ePost-Digital Print\u003c\/i\u003e, Alessandro Ludovico explores the forces driving this historical phase, highlighting the tremendous opportunities it presents. Our task, he believes, is to develop an alternative publishing system that transcends the dichotomy between paper and digital media. He focuses first on the two activities on which publishing is premised—reading and writing (with an emphasis on\u003ci\u003e \u003c\/i\u003ewriting machines and post-truth in the latter)—and then deconstructs the concept, proposing alternative strategies inspired by recent practices and unconventional uses of technology. \u003cbr\u003e\u003cbr\u003eLudovico shows how the radical and strategic use of print in the past can serve as the basis for our transition to the next phase of publishing. He argues that the new ecology of publishing should be based on three main elements: the stimulation of our senses, the role of software in forming the publishing infrastructure, and the importance of archives. During this transition from the current post-digital phase to the next phase, independent publishers and artists, as well as readers and machines, will enable new structures and actions that realize the potential of publishing and the preservation of content, thereby enriching social practices. The author also considers the crucial social role played by new forms of libraries, as artists and publishers shape the coming publishing world in its various manifestations. Combining analytical accounts of tactical strategies with examples from artworks and experimental practices, the book concludes with a manifesto for publishing in the twenty-first century and an appendix with a selection of one hundred publications representing the “periodic table” of future publishing.Contents\u003cbr\u003e\u003cbr\u003eSeries Foreword    vii\u003cbr\u003e Foreword by Nick Montfort    ix\u003cbr\u003e\u003cbr\u003eIntroduction 1\u003cbr\u003e 1 The Realm of the Senses 9\u003cbr\u003e 2 Nonhuman Writing 51\u003cbr\u003e 3 Activist Post-Truth Publishing 93\u003cbr\u003e 4 Endlessness: The Digital Publishing Paradigm 129\u003cbr\u003e 5 Libraries as Cultural Guerrillas 169\u003cbr\u003e 6 How We Should Publish in the Twenty-First Century 211\u003cbr\u003e\u003cbr\u003eAcknowledgments    225\u003cbr\u003e Appendix: An Annotated List of 100 Experiments of Publishing for the Twenty-First Century    229\u003cbr\u003e Notes    253\u003cbr\u003e Bibliography    281\u003cbr\u003e Index    305“A much-awaited sequel to \u003ci\u003ePost-Digital Print\u003c\/i\u003e, Ludovico offers nothing less than a stunning manual to what publishing and libraries are in computational culture. The book is an entire critical vocabulary of the computational media landscape.”\u003cbr\u003e\u003cb\u003e—Jussi Parikka, Professor in Digital Aesthetics and Culture, Aarhus University\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“Guiding us from tactile to tactical, from smellable volumes to the seemingly infinite scroll of texts on the internet, \u003ci\u003eTactical Publishing\u003c\/i\u003e takes the reader on a wild trip through the experimental fringes of contemporary publishing, finding new roles and missions for books, publishers, and libraries in the media ecology of the present and into the future.”\u003cbr\u003e\u003cb\u003e—Scott Rettberg, Director of the Center for Digital Narrative and Professor of Digital Culture, University of Bergen\u003c\/b\u003eAlessandro Ludovico is Associate Professor at the Winchester School of Art, University of Southampton and chief editor of \u003ci\u003eNeural\u003c\/i\u003e magazine since 1993. He is also one of the authors of the award-winning \u003ci\u003eHacking Monopolism\u003c\/i\u003e trilogy of artworks (\u003ci\u003eGoogle Will Eat Itself\u003c\/i\u003e, \u003ci\u003eAmazon Noir\u003c\/i\u003e, \u003ci\u003eFace to Facebook\u003c\/i\u003e).","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46300268429541,"sku":"NP9780262542050","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262542050.jpg?v=1767737714","url":"https:\/\/k12savings.com\/products\/tactical-publishing-isbn-9780262542050","provider":"K12savings","version":"1.0","type":"link"}