{"product_id":"systematically-working-with-multimodal-data-isbn-9781119168317","title":"Systematically Working with Multimodal Data","description":"\u003cp\u003e\u003cb\u003eA guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSystematically Working with Multimodal Data\u003c\/i\u003e is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data.\u003c\/p\u003e \u003cp\u003eThis textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContains new research data, exceptional illustrations and diagrams\u003c\/li\u003e \u003cli\u003eOffers step-by-step processes of working through examples, transcriptions and online videos\u003c\/li\u003e \u003cli\u003eGoes into great depth so that students can use the book as hands-on material to engage with their own data analysis\u003c\/li\u003e \u003cli\u003eDesigned to be easy-to-use with color-coded definitions, tasks, discussion points and notes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, \u003ci\u003eSystematically Working with Multimodal Data \u003c\/i\u003eis an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis. \u003c\/p\u003e \u003cp\u003eList of Figures xvi\u003c\/p\u003e \u003cp\u003eList of Tables xix\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eAbout the Companion Website xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.0 Introduction to the Book 3\u003c\/p\u003e \u003cp\u003e1.1 Brief Introduction to Multimodal Discourse Analysis 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Background 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.0 Philosophical and Theoretical Background 27\u003c\/p\u003e \u003cp\u003e2.1 Development of Scollon’s Philosophical Thought 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Systematically Working with Multimodal Data Phase I 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.0 Phase I: Data Collection 63\u003c\/p\u003e \u003cp\u003e3.1 Systematically Working with Small Data Sets\/Data Pieces: Phase I Data Collection 86\u003c\/p\u003e \u003cp\u003e3.2 Systematically Working with Medium‐Sized Data Sets: Phase I Data Collection 93\u003c\/p\u003e \u003cp\u003e3.3 Systematically Working with Large Data Sets: Phase I Data Collection 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Systematically Working with Multimodal Data Phase II 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.0 Phase II: Delineating the Data 119\u003c\/p\u003e \u003cp\u003e4.1 Systematically Working with Small Data Sets\/Data Pieces: Phase II Delineating the Data 129\u003c\/p\u003e \u003cp\u003e4.2 Systematically Working with Medium‐Sized Data Sets: Phase II Delineating the Data 137\u003c\/p\u003e \u003cp\u003e4.3 Systematically Working with Large Data Sets: Phase II Delineating the Data 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Systematically Working with Multimodal Data: Phase III 159\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.0 Phase III: Selecting Data Pieces for Micro Analysis 161\u003c\/p\u003e \u003cp\u003e5.1 Systematically Working with Small Data Sets\/Data Pieces: Phase III Selecting Data Pieces for Micro Analysis 170\u003c\/p\u003e \u003cp\u003e5.2 Systematically Working with Medium‐Sized Data Sets: Phase III Selecting Data Pieces for Micro Analysis 178\u003c\/p\u003e \u003cp\u003e5.3 Systematically Working with Large Data Sets: Phase III Selecting Data Pieces for Micro Analysis 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Systematically Working with Multimodal Data Phase IV 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Phase IV: Transcribing Data Using Multimodal Transcription Conventions 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Systematically Working with Multimodal Data Phase V 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Phase V: Using Analytical Tools 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Systematically Working with Multimodal Data: Guides for Instructors 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 A Quick Guide for Instructors 269\u003c\/p\u003e \u003cp\u003eReferences 277\u003c\/p\u003e \u003cp\u003eIndex 296\u003c\/p\u003e \u003cp\u003e“In this volume, the author outlines a well-structured step-by-step guide that aims to help researchers from different fields and at different levels engage with the multimodal analysis of video data in a systematic, reliable way.” – \u003cb\u003eIperstoria\u003c\/b\u003e, Issue 15 – Spring\/Summer 2020 (423-427)\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSigrid Norris\u003c\/b\u003e is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand.  She is editor of the international journal \u003ci\u003eMultimodal Communication\u003c\/i\u003e and author of \u003ci\u003eAnalyzing Multimodal Interaction \u003c\/i\u003e(2004) and \u003ci\u003eIdentity in (Inter)action: Introducing Multimodal (Inter)action Analysis \u003c\/i\u003e(2011).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSystematically Working with Multimodal Data\u003c\/i\u003e is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data.\u003c\/p\u003e \u003cp\u003eThis textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContains new research data, exceptional illustrations and diagrams\u003c\/li\u003e \u003cli\u003eOffers step-by-step processes of working through examples, transcriptions and online videos\u003c\/li\u003e \u003cli\u003eGoes into great depth so that students can use the book as hands-on material to engage with their own data analysis\u003c\/li\u003e \u003cli\u003eDesigned to be easy-to-use with color-coded definitions, tasks, discussion points and notes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, \u003ci\u003eSystematically Working with Multimodal Data \u003c\/i\u003eis an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis. \u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47990125297893,"sku":"NP9781119168317","price":134.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119168317.jpg?v=1761786611","url":"https:\/\/k12savings.com\/products\/systematically-working-with-multimodal-data-isbn-9781119168317","provider":"K12savings","version":"1.0","type":"link"}