{"product_id":"sweat-equity-isbn-9781118914595","title":"Sweat Equity","description":"\u003cb\u003eGo inside the trend that spawned a multi-billion dollar industry for the top five percent\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eSweat Equity\u003c\/i\u003e goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of \u003ci\u003eThe New Tycoons,\u003c\/i\u003e profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful.\u003c\/p\u003e \u003cp\u003eIn a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. \u003ci\u003eSweat Equity\u003c\/i\u003e charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga\u003c\/li\u003e \u003cli\u003eGet to know the endurance business's target demographics\u003c\/li\u003e \u003cli\u003eLearn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity\u003c\/li\u003e \u003cli\u003eUnderstand how different generations pursue fitness and how fast-growing companies sell to them\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. \u003ci\u003eSweat Equity,\u003c\/i\u003e through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction: Take Your Gym to Work xiii\u003c\/p\u003e \u003cp\u003eChapter 1 Money Moves 1\u003c\/p\u003e \u003cp\u003eChapter 2 On Location 13\u003c\/p\u003e \u003cp\u003eChapter 3 Barry and the Art of Boutique Fitness 29\u003c\/p\u003e \u003cp\u003eChapter 4 Mob Rules 43\u003c\/p\u003e \u003cp\u003eChapter 5 Dress the Part 61\u003c\/p\u003e \u003cp\u003eChapter 6 Looking for Meaning 77\u003c\/p\u003e \u003cp\u003eChapter 7 Charity Case 93\u003c\/p\u003e \u003cp\u003eChapter 8 Work and Working Out 109\u003c\/p\u003e \u003cp\u003eChapter 9 Mary’s Merry Marathons 127\u003c\/p\u003e \u003cp\u003eChapter 10 Money on the Run 143\u003c\/p\u003e \u003cp\u003eChapter 11 The Man Makes the Shoe 157\u003c\/p\u003e \u003cp\u003eChapter 12 The Money in Color 169\u003c\/p\u003e \u003cp\u003eChapter 13 The Guts 183\u003c\/p\u003e \u003cp\u003eConclusion 197\u003c\/p\u003e \u003cp\u003eAbout the Author 201\u003c\/p\u003e \u003cp\u003eIndex 203\u003c\/p\u003e  \u003cp\u003e\"If you're looking for a book that will expand your knowledge and understanding of the growth of endurance sport from a brand new perspective; you'll thoroughly enjoy this. \u003cem\u003eWe definitely enjoyed it!\" (Triradar.com, July 2016)  \u003cp\u003e\u003cb\u003eJASON KELLY\u003c\/b\u003e is the New York Bureau Chief for Bloomberg and the author of \u003ci\u003eThe New Tycoons: Inside the Trillion Dollar Private Equity Industry That Owns Everything\u003c\/i\u003e, the product of five years leading Bloomberg’s global private equity coverage. During a tenure at Bloomberg spanning more than a dozen years, he’s written about everything from the global semiconductor industry to economic development during the war in Afghanistan, as well as managed the company’s global conference business. He’s a contributor to Bloomberg TV and \u003ci\u003eMarkets\u003c\/i\u003e magazine, as well as a frequent speaker and host of conferences around the world. An accomplished distance runner, Jason has completed more than a dozen marathons, including races in New York, Boston, and Chicago. A graduate of Georgetown University, he lives in Sleepy Hollow, New York, with his wife Jennifer and sons.\u003c\/p\u003e  \u003cp\u003eIn a modern world filled with anxiety, pressure, and competition, a growing number of people are spending more time and money than ever before to soothe their minds and tone their bodies. An entire economy worth billions of dollars per year in apparel, gear, and entry fees has formed around their pursuit of wellness.\u003c\/p\u003e\n\u003cp\u003e \u003ci\u003eSweat Equity\u003c\/i\u003e charts the rise of the movement, through the eyes of competitors and the companies that serve them. The opportunity to run, swim, and crawl in the mud is resonating with more and more of us as sports once considered extreme become mainstream, Baby Boomers seek to stay fit, and Millennials search for meaning in a hyper-connected world.\u003c\/p\u003e\n\u003cp\u003eJason Kelly, whose seminal \u003ci\u003eThe New Tycoons\u003c\/i\u003e unveiled the secretive and powerful world of private equity, turns his sights to the business of sweat. Through intimate, in-depth conversations with the men and women inside the most influential races and companies in the fitness-obsessed economy, you see firsthand how the movement is taking shape and where it’s headed. Every chapter unfolds in a dynamic narrative highlighted with behind-the-scenes insight and illuminating facts that reveal who these highly motivated, health-addicted people are and how much money is at stake.\u003c\/p\u003e\n\u003cp\u003eWhether it’s the president of Motorola gutting out an Ironman ahead of the most important presentation of his corporate life, a marathon-running movie star looking for a new way to raise money for charity, or an injured former professional wrestler who discovers passion and profit in yoga, Kelly weaves together the stories of companies from Equinox to Lululemon. \u003c\/p\u003e\n\u003cp\u003eFresh faces enter the market every day to take a shot at becoming the next lasting trend, and this practical resource shares invaluable revelations about what’s a passing fancy and what’s a lasting trend. Whether you want to raise money for profit or charity, learn about like-minded people, or find an exciting market to invest in, \u003ci\u003eSweat Equity\u003c\/i\u003e will thrill you and inspire you to take your next step.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Bloomberg Press","offers":[{"title":"Default Title","offer_id":47990120579301,"sku":"NP9781118914595","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118914595.jpg?v=1761786590","url":"https:\/\/k12savings.com\/products\/sweat-equity-isbn-9781118914595","provider":"K12savings","version":"1.0","type":"link"}