{"product_id":"street-smarts-isbn-9781591843207","title":"Street Smarts","description":"\u003cb\u003e \"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit.\"-Tom Peters \u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. \u003cbr\u003e\u003cbr\u003e Brodsky shares his hard-earned wisdom every month in \u003ci\u003eInc.\u003c\/i\u003e magazine, in the hugely popular \"Street Smarts\" column he cowrites with Bo Burlingham.  Now they've adapted their best advice into a comprehensive guide for anyone running a small business.Bo Burlingham is editor at large at \u003cb\u003eInc.\u003c\/b\u003e magazine. He has also written for \u003cb\u003eEsquire\u003c\/b\u003e, \u003cb\u003eHarper’s\u003c\/b\u003e, \u003cb\u003eMother Jones\u003c\/b\u003e, and \u003cb\u003eThe Boston Globe\u003c\/b\u003e, among other publications, and is the coauthor, with Jack Stack, of \u003cb\u003eThe Great Game of Business\u003c\/b\u003e and A \u003cb\u003eStake in the Outcome\u003c\/b\u003e.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46302385438949,"sku":"NP9781591843207","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781591843207.jpg?v=1767737427","url":"https:\/\/k12savings.com\/products\/street-smarts-isbn-9781591843207","provider":"K12savings","version":"1.0","type":"link"}