{"product_id":"spellbound-seven-principles-of-illusion-to-captivate-audiences-and-unlock-the-secrets-of-success-isbn-9780062448460","title":"Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success","description":"\u003cp\u003eA professional magician and illusionist—the head magic consultant for the hit film \u003cem\u003eNow You See Me\u003c\/em\u003e—reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.\u003c\/p\u003e\u003cp\u003eDavid Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders—like Steve Jobs, Warren Buffett, and Ted Turner—are masters of control and command who understand how to sway opinions and achieve goals.\u003c\/p\u003e\u003cp\u003eIn his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eMind the Gap—recognize and employ the perceptual space between your audience’s ability to see and their impulse to believe.\u003c\/li\u003e\n\u003cli\u003eLoad Up—prepare to amaze your audience.\u003c\/li\u003e\n\u003cli\u003eWrite the Script—discover the importance of shaping the narrative that surrounds your illusion.\u003c\/li\u003e\n\u003cli\u003eControl the Frame—explore the real life value of a magician’s best friend: misdirection.\u003c\/li\u003e\n\u003cli\u003eDesign Free Choice—command your audience by giving them agency.\u003c\/li\u003e\n\u003cli\u003eEmploy the Familiar—take secret advantage of habits, patterns, and audience expectations.\u003c\/li\u003e\n\u003cli\u003eConjure an Out—develop backup plans that will keep you one, two, three, or more steps ahead of the competition.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eWith \u003cem\u003eSpellbound\u003c\/em\u003e you’ll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else’s.\u003c\/p\u003e | \u003cp\u003eDavid Kwong has astounded corporate CEOs, TED Talk audiences, and thousands of other hyperrational people—making them see, believe, and even remember whatever he wants them to. Illusion is an ancient art that centers on control: it is the ability to command a room, build anticipation, and \u003cem\u003eappear\u003c\/em\u003e to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders—like Steve Jobs, Warren Buffett, and Ted Turner—are masters of control and command; they understand how to sway opinion and achieve their goals. \u003c\/p\u003e\u003cp\u003eIn his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cem\u003eMind the Gap\u003c\/em\u003e: recognize and employ the perceptual space between your audience’s ability to see and their impulse to believe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eLoad Up\u003c\/em\u003e: prepare to amaze your audience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eWrite the Script\u003c\/em\u003e: discover the importance of shaping the narrative that surrounds your illusion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eControl the Frame\u003c\/em\u003e: explore the real-life value of a magician’s best friend: misdirection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eDesign Free Choice\u003c\/em\u003e: command your audience by giving \u003cem\u003ethem\u003c\/em\u003e agency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eEmploy the Familiar\u003c\/em\u003e: take secret advantage of habits, patterns, and audience expectations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eConjure an Out\u003c\/em\u003e: develop backup plans that will keep you one, two, three, or more steps ahead of the competition.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eInside \u003cem\u003eSpellbound\u003c\/em\u003e you’ll discover a different way to sell your ideas, products, or skills, and make your best shot better than everyone else’s. \u003c\/p\u003e | \u003cp\u003eThis enjoyable work from a confident master of his trade is a “virtual wand” for those who want a bit of magic in their lives. - \u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDavid Kwong’s magic leaves me in awe, and his book did too! - \u003cb\u003e\u003ci\u003eWill Shortz, New York Times crossword editor\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFifteen years ago David Kwong and I started a magic club together, and one of us was good enough to quit his day job. I’ve learned a lot from him about how to surprise and delight audiences, and now his knowledge and storytelling skills are on full display. This book shows how the art and science of illusion can make us more engaging and more persuasive. - \u003cb\u003e\u003ci\u003eAdam Grant, New York Times bestselling author of Originals and Give and Take\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDavid Kwong uses his mastery of illusion as the spine of a story about us and our limits. But more important, he shows that illusion is far more than a set of tricks; it as a very well thought-out set of principles that are broadly applicable in business and life.Here you can learn the principles and enjoy the show! - \u003cb\u003e\u003ci\u003eEd Catmull, president, Pixar and Disney Animation,and bestselling author of Creativity, Inc.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDavid Kwong has conjured a unique and seamless blend of cognitive psychology, business acumen,and the secrets of being a renowned magician. - \u003cb\u003e\u003ci\u003eMartin Seligman, author of Learned Optimism and Flourish\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44888404426981,"sku":"NP9780062448460","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062448460.jpg?v=1730229018","url":"https:\/\/k12savings.com\/products\/spellbound-seven-principles-of-illusion-to-captivate-audiences-and-unlock-the-secrets-of-success-isbn-9780062448460","provider":"K12savings","version":"1.0","type":"link"}