{"product_id":"serve-to-be-great-isbn-9781118868461","title":"Serve to Be Great","description":"\u003cp\u003eDo you aspire to be a more effective leader who guides your team or organization to higher levels of lasting success? Would you like to look forward to each day and know that you are having a positive impact on the world around you?\u003c\/p\u003e \u003cp\u003eThis is possible for everyone, regardless of your title or position. In fact, \u003ci\u003eServe to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom\u003c\/i\u003e will train you to make this a reality. Although it’s not an easy process, it is a worthwhile one.\u003c\/p\u003e \u003cp\u003eBy making a shift in your approach to leadership, you can become a highly effective leader who enjoys your work and makes the world a better place. The shift is simply a matter of gradually becoming more focused on how you can serve others and increase your capacity to do so. Being an extraordinary leader does not require a MBA or PhD. The reality is that anyone can be a great leader.\u003c\/p\u003e \u003cp\u003eAuthor Matt Tenney has survived – and thrived – in situations where most people would have been quickly broken. In \u003ci\u003eServe to Be Great\u003c\/i\u003e, he offers his life experiences and unique insights to help leaders apply the powerful principles of servant leadership. Servant leaders are not weak or timid. Motivated by the aspiration to serve, they achieve true power by empowering others to achieve excellence.\u003c\/p\u003e \u003cp\u003eThis is a practical guide to becoming a leader people want to follow. By shifting focus from short-term gain to serving others, leaders can create great workplace cultures that deliver superior, long-term results. \u003ci\u003eServe to Be Great\u003c\/i\u003e is the perfect playbook for realizing the ultimate in personal and business success.\u003c\/p\u003e \u003cp\u003eIn keeping with the spirit in which \u003ci\u003eServe to Be Great\u003c\/i\u003e was written, all author proceeds from the sale of the book will be donated to charity.\u003c\/p\u003e \u003cp\u003eForeword\u003ci\u003e Jon Gordon\u003c\/i\u003e xv\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 My Journey from prisoner to Monk to Social Entrepreneur 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 My Greatest Failure 3\u003c\/p\u003e \u003cp\u003eFinding Opportunity in Disaster 8\u003c\/p\u003e \u003cp\u003e2 From Selfish to Servant 13\u003c\/p\u003e \u003cp\u003eThe Practice That Changed My Life 20\u003c\/p\u003e \u003cp\u003eWhat If Businesses Operated in This Way? 21\u003c\/p\u003e \u003cp\u003eThe Power of Servant Leadership 22\u003c\/p\u003e \u003cp\u003eThe Essence of Leadership 25\u003c\/p\u003e \u003cp\u003eServing by Helping Organizations Develop\u003c\/p\u003e \u003cp\u003eExtraordinary Leaders 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Serve to Be Great: The Business Case 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Winning the War for Talent 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAttracting Top Talent 36\u003c\/p\u003e \u003cp\u003eFully Engaged People 37\u003c\/p\u003e \u003cp\u003eImproving Retention 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Creating a Highly Innovative Culture 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLinking Innovation Directly to Profit 41\u003c\/p\u003e \u003cp\u003eWhat Does Being Innovative Actually Mean? 47\u003c\/p\u003e \u003cp\u003eBuilding a Highly Innovative Culture 49\u003c\/p\u003e \u003cp\u003eWhy Serving and Caring for People Results in a\u003c\/p\u003e \u003cp\u003eHighly Innovative Culture 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Delivering World-Class Customer Service 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eQuantifying the ROI in Customer Service 61\u003c\/p\u003e \u003cp\u003eHow Great Leaders Inspire World-Class Customer Service 63\u003c\/p\u003e \u003cp\u003eDeveloping Employees Who Wow Your Customers 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Why Serving Others\u003c\/b\u003e is \u003cb\u003ea Highly Effective Marketing Tactic 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSmarter, More Enjoyable Marketing 78\u003c\/p\u003e \u003cp\u003eMarketing with the Spirit of Service 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Making The Shift: Becoming The Ultimate Leader 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Making Serving a Habit 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Easy Way to Jump in to the Top 1 Percent 93\u003c\/p\u003e \u003cp\u003eAction is Most Important 95\u003c\/p\u003e \u003cp\u003eThe Habit of Serving Others 96\u003c\/p\u003e \u003cp\u003eThe Little Things Matter 99\u003c\/p\u003e \u003cp\u003eWhat a Teenager Dying of Cancer Taught Me about Leadership 101\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Grow by Empowering Others 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmpowered People Equal Better Results 107\u003c\/p\u003e \u003cp\u003eEmpowering Others Helps Us Become the Ultimate Leaders 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Inspire Greatness 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStart with Why 123\u003c\/p\u003e \u003cp\u003eThe Gift of Inspiration 125\u003c\/p\u003e \u003cp\u003eValues That Inspire and Guide the Way 129\u003c\/p\u003e \u003cp\u003eCharacter That Inspires 131\u003c\/p\u003e \u003cp\u003eTrue Greatness 132\u003c\/p\u003e \u003cp\u003eSelf-Sacrifice: The Ultimate Test of Character 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Measuring the Right Things 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMeasuring the Intangibles in Business 140\u003c\/p\u003e \u003cp\u003eBe Goals versus Do Goals 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Becoming the Ultimate Leader 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecoming the Ultimate Leader is Enjoyable 154\u003c\/p\u003e \u003cp\u003eStaying Cool under Pressure 156\u003c\/p\u003e \u003cp\u003eThe Ultimate Tool for Becoming the Ultimate Leader 157\u003c\/p\u003e \u003cp\u003eMaking a Profit While Making a Difference 160\u003c\/p\u003e \u003cp\u003eAfterword 163\u003c\/p\u003e \u003cp\u003eAuthor’s Note 165\u003c\/p\u003e \u003cp\u003eServe Your Team 167\u003c\/p\u003e \u003cp\u003eConnect with Matt 169\u003c\/p\u003e \u003cp\u003eAbout the Author 171\u003c\/p\u003e \u003cp\u003eAcknowledgments 173\u003c\/p\u003e \u003cp\u003eAppendix: A Quick Start Guide To Mindfulness Training 177\u003c\/p\u003e \u003cp\u003eNotes 181\u003c\/p\u003e \u003cp\u003eIndex 187 \u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMATT TENNEY \u003c\/b\u003eis an international keynote speaker, a trainer, and a consultant with the prestigious Perth Leadership Institute, whose clients include numerous Fortune 500 companies. He works with companies, associations, universities, and nonprofits to develop highly effective leaders who achieve lasting success by focusing on serving and inspiring greatness in the people around them. Matt envisions a world where the vast majority of people realize that effectively serving others is the key to true greatness. When he’s not traveling for speaking engagements, he can often be found in Nashville, TN.   \u003c\/p\u003e\u003cp\u003eDo you aspire to be a more effective leader who guides your team or organization to higher levels of lasting success? Would you like to look forward to each day and know that you are having a positive impact on the world around you? \u003c\/p\u003e\u003cp\u003eThis is possible for everyone, regardless of your title or position. In fact, \u003ci\u003eServe to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom \u003c\/i\u003ewill train you to make this a reality. Although it’s not an easy process, it is a worthwhile one. \u003c\/p\u003e\u003cp\u003eBy making a shift in your approach to leadership, you can become a highly effective leader who enjoys your work and makes the world a better place. The shift is simply a matter of gradually becoming more focused on how you can serve others and increase your capacity to do so. Being an extraordinary leader does not require a MBA or PhD. The reality is that anyone can be a great leader. \u003c\/p\u003e\u003cp\u003eAuthor Matt Tenney has survived – and thrived – in situations where most people would have been quickly broken. In \u003ci\u003eServe to Be Great\u003c\/i\u003e, he offers his life experiences and unique insights to help leaders apply the powerful principles of servant leadership. Servant leaders are not weak or timid. Motivated by the aspiration to serve, they achieve true power by empowering others to achieve excellence. \u003c\/p\u003e\u003cp\u003eThis is a practical guide to becoming a leader people want to follow. By shifting focus from short-term gain to serving others, leaders can create great workplace cultures that deliver superior, long-term results. \u003ci\u003eServe to Be Great \u003c\/i\u003eis the perfect playbook for realizing the ultimate in personal and business success. \u003c\/p\u003e\u003cp\u003eIn keeping with the spirit in which \u003ci\u003eServe to Be Great \u003c\/i\u003ewas written, all author proceeds from the sale of the book will be donated to charity.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47990010806501,"sku":"NP9781118868461","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118868461.jpg?v=1761786197","url":"https:\/\/k12savings.com\/products\/serve-to-be-great-isbn-9781118868461","provider":"K12savings","version":"1.0","type":"link"}