{"product_id":"seo-for-dummies-isbn-9781119579571","title":"SEO For Dummies","description":"\u003cp\u003e\u003cb\u003eUp relevance scores, improve page speed, optimize voice search questions, and more! \u003c\/b\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSearch Engine Optimization For Dummies \u003c\/i\u003eshows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of \"how do I get people to visit my site?\"\u003c\/p\u003e \u003cp\u003eBy understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDevelop a search strategy and use new SERP features\u003c\/li\u003e \u003cli\u003eMaximize the effects of personalized search\u003c\/li\u003e \u003cli\u003eAnalyze results with improved analytics tools\u003c\/li\u003e \u003cli\u003eOptimize voice search strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with SEO 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Surveying the Search Engine Landscape 7\u003c\/p\u003e \u003cp\u003eChapter 2: Search Results, Deconstructed 21\u003c\/p\u003e \u003cp\u003eChapter 3: Your One-Hour, Search Engine–Friendly Website Makeover 33\u003c\/p\u003e \u003cp\u003eChapter 4: Beating the Competition: Planning a Powerful Search Engine Strategy 53\u003c\/p\u003e \u003cp\u003eChapter 5: Making Your Site Useful and Visible 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Building Search Engine-Friendly Sites 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Picking Powerful Keywords 91\u003c\/p\u003e \u003cp\u003eChapter 7: Creating Pages That Search Engines Love 111\u003c\/p\u003e \u003cp\u003eChapter 8: Designing for Speed 143\u003c\/p\u003e \u003cp\u003eChapter 9: Designing for Mobile 153\u003c\/p\u003e \u003cp\u003eChapter 10: Using Structured Data Markup 161\u003c\/p\u003e \u003cp\u003eChapter 11: Avoiding Things That Search Engines Hate 173\u003c\/p\u003e \u003cp\u003eChapter 12: Dirty Deeds, Done Dirt Cheap 195\u003c\/p\u003e \u003cp\u003eChapter 13: Bulking Up Your Site: Competing with Content 213\u003c\/p\u003e \u003cp\u003eChapter 14: Finding Traffic Through Local Search Marketing 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Adding Your Site to the Indexes and Directories 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Getting Your Pages into the Search Engines 269\u003c\/p\u003e \u003cp\u003eChapter 16: Submitting to the Directories 285\u003c\/p\u003e \u003cp\u003eChapter 17: Product Search: Remember the Shopping Directories and Retailers 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: After You’ve Submitted Your Site 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Using Link Popularity to Boost Your Position 321\u003c\/p\u003e \u003cp\u003eChapter 19: Finding Sites to Link to Yours 347\u003c\/p\u003e \u003cp\u003eChapter 20: Even More Great Places to Get Links 371\u003c\/p\u003e \u003cp\u003eChapter 21: Social Networking — Driven by Drivel 385\u003c\/p\u003e \u003cp\u003eChapter 22: Video and Images: Putting Your Best Face Forward 393\u003c\/p\u003e \u003cp\u003eChapter 23: Beyond the Basics 403\u003c\/p\u003e \u003cp\u003eChapter 24: When Google Bites Back: A Guide to Catastrophe 415\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens 435\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 25: Ten-Plus Myths and Mistakes 437\u003c\/p\u003e \u003cp\u003eChapter 26: Ten-Plus Ways to Stay Updated 445\u003c\/p\u003e \u003cp\u003eChapter 27: Ten-Plus Useful Things to Know 451\u003c\/p\u003e \u003cp\u003eIndex 465\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePeter Kent\u003c\/b\u003e is an e-commerce consultant who specializes in search engine optimization (SEO). A former VP of Web Solutions at a national ISP and VP of Marketing and search engine optimization expert at Indigio, he has been involved in the online world since 1984 and has been writing about the Internet since 1993. Peter is the author of nearly 60 books as well as hundreds of articles.   \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDevelop an SEO-friendly website\u003c\/li\u003e \u003cli\u003eUnderstand the secrets to ranking #1\u003c\/li\u003e \u003cli\u003eAnalyze results with improved analytics tools\u003c\/li\u003e\t \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eHelp your website land on top!\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eThe purpose of a website is to get visitors, and you'll get more when your site lands on top of the search results. This book helps you make that happen by explaining search engine basics and teaching you the tricks that drive traffic to your site. You'll learn how to make your site search engine-friendly, register it with various directories and indexes, get all-important backlinks, and use analysis tools to track results. Find out how to write effective content, use social media, optimize videos and images, benefit from local search, and more! \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand search results\u003c\/li\u003e \u003cli\u003ePlan a search engine strategy\u003c\/li\u003e \u003cli\u003ePick powerful keywords\u003c\/li\u003e \u003cli\u003eDesign for speed and mobile\u003c\/li\u003e \u003cli\u003eKnow what to avoid\u003c\/li\u003e \u003cli\u003eWork with shopping directories\u003c\/li\u003e \u003cli\u003eGet other sites to link to yours\u003c\/li\u003e \u003cli\u003eEmploy social networking\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47990007267557,"sku":"NP9781119579571","price":31.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119579571.jpg?v=1761786196","url":"https:\/\/k12savings.com\/products\/seo-for-dummies-isbn-9781119579571","provider":"K12savings","version":"1.0","type":"link"}