{"product_id":"selling-social-change-without-selling-out-isbn-9780787962166","title":"Selling Social Change (Without Selling Out)","description":"In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.  Preface. \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eThe Author.\u003c\/p\u003e \u003cp\u003eThe Contributors.\u003c\/p\u003e \u003cp\u003e1. SELLING YOUR CAUSE WITHOUT SELLING OUT.\u003c\/p\u003e \u003cp\u003eWe?re all in sales.\u003c\/p\u003e \u003cp\u003eCommerce, not capitalism.\u003c\/p\u003e \u003cp\u003eCASE STUDY: Bad Jokes, Great Service: Our Community Bikes.\u003c\/p\u003e \u003cp\u003e2. HOW EARNED INCOME CAN BENEFIT YOUR MISSION.\u003c\/p\u003e \u003cp\u003eEarned income: It?s a Movement.\u003c\/p\u003e \u003cp\u003eThe value of funding Diversity.\u003c\/p\u003e \u003cp\u003eThe pros and cons of earned Income.\u003c\/p\u003e \u003cp\u003eBalancing Mission and Money: Resource Center of the Americas.\u003c\/p\u003e \u003cp\u003eBeyond T-shirts and coffee Mugs.\u003c\/p\u003e \u003cp\u003eCASE STUDY: Flavors of the Desert: Native Seeds\/SEARCH.\u003c\/p\u003e \u003cp\u003e3. CREATING AN ENTERPRISING NONPROFIT.\u003c\/p\u003e \u003cp\u003eThe enterprise Advocate.\u003c\/p\u003e \u003cp\u003eThe venture committee, the board, and the Staff.\u003c\/p\u003e \u003cp\u003eRecruiting for Enterprise: Grassroots Leadership.\u003c\/p\u003e \u003cp\u003eFinding and using outside help.\u003c\/p\u003e \u003cp\u003eKnowing what your work costs.\u003c\/p\u003e \u003cp\u003eWorksheet 3.1. Are you ready for Enterprise?\u003c\/p\u003e \u003cp\u003eCASE STUDY: Capitalism with a Conscience: Global Exchange.\u003c\/p\u003e \u003cp\u003e4. CHOOSING YOUR NEW VENTURE.\u003c\/p\u003e \u003cp\u003eThe Brainstorming Process.\u003c\/p\u003e \u003cp\u003eWorksheet 4.1. Brainstorming your New Venture.\u003c\/p\u003e \u003cp\u003eLocation, Location, Location: Burns Bog Conservation Society and Plateau Restoration.\u003c\/p\u003e \u003cp\u003eSelecting the right Venture.\u003c\/p\u003e \u003cp\u003eWorksheet 4.2. Evaluating your earned Income Ideas.\u003c\/p\u003e \u003cp\u003ePowerful Publications.\u003c\/p\u003e \u003cp\u003eThink retail Last.\u003c\/p\u003e \u003cp\u003eHow to do Market Research.\u003c\/p\u003e \u003cp\u003eWorksheet 4.3. Market Research.\u003c\/p\u003e \u003cp\u003eHow to think about Pricing.\u003c\/p\u003e \u003cp\u003eConducting a Feasibility Study.\u003c\/p\u003e \u003cp\u003eGetting to ?no?.\u003c\/p\u003e \u003cp\u003eCASE STUDY: The Power of the Footnote: DataCenter.\u003c\/p\u003e \u003cp\u003e5. DEVELOPING A BUSINESS PLAN FOR SOCIAL CHANGE.\u003c\/p\u003e \u003cp\u003eA matter of Scale.\u003c\/p\u003e \u003cp\u003eHow to use a Business Plan.\u003c\/p\u003e \u003cp\u003eWho writes the Plan?\u003c\/p\u003e \u003cp\u003eComponents of a Business Plan.\u003c\/p\u003e \u003cp\u003eWorksheet 5.1. Preparing a Business Plan.\u003c\/p\u003e \u003cp\u003eWriting the Plan:White Earth Land Recovery Project?Native Harvest.\u003c\/p\u003e \u003cp\u003eCASE STUDY: How to Build a Working Neighborhood: Esperanza Unida.\u003c\/p\u003e \u003cp\u003e6. FINDING CAPITAL TO LAUNCH YOUR VENTURE.\u003c\/p\u003e \u003cp\u003eInternal and informal Sources of Funds.\u003c\/p\u003e \u003cp\u003eExternal Sources.\u003c\/p\u003e \u003cp\u003eThe coldly Analytical Cheerleader.\u003c\/p\u003e \u003cp\u003eCreative Financing: Palouse-Clearwater Environmental Institute.\u003c\/p\u003e \u003cp\u003eWorksheet 6.1. Finding Start-up Funding.\u003c\/p\u003e \u003cp\u003eCASE STUDY Reclaiming History\/Reclame La Historia: SouthWest Organizing Project.\u003c\/p\u003e \u003cp\u003e7. MARKETING YOUR MISSION.\u003c\/p\u003e \u003cp\u003eMarket Segmentation.\u003c\/p\u003e \u003cp\u003eThe Nonprofit Niche: Institute for Conservation Leadership and Technical Assistance for Community Services.\u003c\/p\u003e \u003cp\u003eCreating and using a Marketing Plan.\u003c\/p\u003e \u003cp\u003eSample Marketing Plan: Esperanza Unida.\u003c\/p\u003e \u003cp\u003ePromotion options for Grassroots Groups.\u003c\/p\u003e \u003cp\u003eMedia Savvy: Melpomene Institute.\u003c\/p\u003e \u003cp\u003eWorksheet 7.1. Creating a Marketing Plan.\u003c\/p\u003e \u003cp\u003eWorksheet 7.2. Marketing Calendar.\u003c\/p\u003e \u003cp\u003eCASE STUDY Crossing Borders: BorderLinks.\u003c\/p\u003e \u003cp\u003e8. CONSIDERING CORPORATE PARTNERSHIPS by Jennifer Lehman.\u003c\/p\u003e \u003cp\u003eThe Nuts and Bolts of Corporate Relationships.\u003c\/p\u003e \u003cp\u003eBe Wary.\u003c\/p\u003e \u003cp\u003eCustomize your Marketing Plan.\u003c\/p\u003e \u003cp\u003eCorporate Contracts and Cause-Related Marketing: Melpomene Institute.\u003c\/p\u003e \u003cp\u003eDo your homework on Potential Partners.\u003c\/p\u003e \u003cp\u003eCorporations do their Homework, Too.\u003c\/p\u003e \u003cp\u003eWholesaling to Businesses:Women?s Bean Project.\u003c\/p\u003e \u003cp\u003eFrom plan to Action.\u003c\/p\u003e \u003cp\u003eKeep the Relationship on Track.\u003c\/p\u003e \u003cp\u003eA Sampling of Other Nonprofits with Corporate Relationships.\u003c\/p\u003e \u003cp\u003eEvaluate your results and Share the News.\u003c\/p\u003e \u003cp\u003eCASE STUDY Off the Streets, Into the Kitchen: FareStart.\u003c\/p\u003e \u003cp\u003e9. NAVIGATING THE TAX IMPLICATIONS OF EARNED INCOME by Terry Miller.\u003c\/p\u003e \u003cp\u003eThe Commerciality standard and the notion of unrelated Business Income.\u003c\/p\u003e \u003cp\u003eScale of the Venture.\u003c\/p\u003e \u003cp\u003eRevenue versus Support.\u003c\/p\u003e \u003cp\u003eCurrent areas of Scrutiny, Enforcement, and Dispute.\u003c\/p\u003e \u003cp\u003ePublic charity status: The Public Support Tests.\u003c\/p\u003e \u003cp\u003eCreating a taxable Subsidiary Corporation.\u003c\/p\u003e \u003cp\u003eCASE STUDY ?Our Profit Is Our Vegetables?: The Food Bank of Western Massachusetts.\u003c\/p\u003e \u003cp\u003e10. MANAGING AND EXPANDING YOUR VENTURE.\u003c\/p\u003e \u003cp\u003eRetaining and Retraining Staff.\u003c\/p\u003e \u003cp\u003eOutsourcing: Expanding your Talent Pool.\u003c\/p\u003e \u003cp\u003eRepackaging your work for new Markets and Larger Sales.\u003c\/p\u003e \u003cp\u003eWorking with competitors to Expand the Market.\u003c\/p\u003e \u003cp\u003eManaging Supply and Demand.\u003c\/p\u003e \u003cp\u003eSecond-stage Financing.\u003c\/p\u003e \u003cp\u003eThe value of Modest Expectations.\u003c\/p\u003e \u003cp\u003eCASE STUDY Radical Self-Defense: The Center for Anti-Violence Education.\u003c\/p\u003e \u003cp\u003e11. WHEN BAD VENTURES HAPPEN TO GOOD GROUPS.\u003c\/p\u003e \u003cp\u003eCase Example: Institute for Local Self-Reliance.\u003c\/p\u003e \u003cp\u003eCase Example: Oregon Fair Share.\u003c\/p\u003e \u003cp\u003eCase Example: Our Community Bikes.\u003c\/p\u003e \u003cp\u003eCase Example:The Food Bank of Western Massachusetts.\u003c\/p\u003e \u003cp\u003eCASE STUDY Food and Power: Georgia Citizens Coalition on Hunger.\u003c\/p\u003e \u003cp\u003e12. LESSONS LEARNED ALONG THE WAY.\u003c\/p\u003e \u003cp\u003eTop tips for Earned Income.\u003c\/p\u003e \u003cp\u003eThe cash register is the Voting Booth.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eResources.\u003c\/p\u003e \u003cp\u003eQuick Index: Earned Income Strategies for Nonprofits.\u003c\/p\u003e \u003cp\u003e Index.\u003c\/p\u003e Andy Robinson has been raising money for social change since 1980. As a trainer and consultant, Robinson has assisted nonprofits in forty states and in Canada, leading workshops on fundraising, grantwriting, board development, strategic planning, marketing, and earned income strategies. He is a former columnist for the NonProfit Times, a regular contributor to the Grassroots Fundraising Journal, and the author of Grassroots Grants: An Activist's Guide to Proposal Writing (Jossey-Bass).  In \u003ci\u003eSelling Social Change (Without Selling Out\u003c\/i\u003e) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business. \u003cbr\u003e  Grounded in the world of grassroots nonprofit experience, \u003ci\u003eSelling Social Change (Without Selling Out)\u003c\/i\u003e profiles two dozen organizations that use commerce to become more financially secure-and stay true to their fundamental values along the way.   \"Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book.\" \u003cbr\u003e  --Peter Barnes, cofounder, Working Assets  \u003cp\u003e\"This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual.\"\u003cbr\u003e  --Mike Roque, executive director, Grassroots Institute for Fundraising Training\u003c\/p\u003e \u003cp\u003e\"Andy Robinson's workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you can't get to one of his workshops, this book will open your eyes to new avenues for earned income.\"\u003cbr\u003e  --Jan Masaoka, executive director, CompassPoint Nonprofit Services\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eSelling Social Change (Without Selling Out)\u003c\/i\u003e is loaded with practical, serious, yet witty insights about ways to deepen a nonprofit's income. I highly recommend Robinson's book to any organization seeking doable advice on financial sustainability.\"\u003cbr\u003e  --Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash\u003c\/p\u003e \u003cp\u003e\"You get all the how-to's: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book.\"\u003cbr\u003e  --Joan Flanagan, author, Successful Fundraising\u003c\/p\u003e  \"Andy Robinson shows, once and for all, how commerce can be used to create social change. If you want to generate more income for your organization, strengthen your programs, and revitalize your mission, buy this book.\" \u003cbr\u003e  --Peter Barnes, cofounder, Working Assets  \u003cp\u003e\"This book is a must for any nonprofit thinking of starting an earned income venture. Robinson mixes practical advice with real-life examples to create a great how-to and how-not-to manual.\"\u003cbr\u003e  --Mike Roque, executive director, Grassroots Institute for Fundraising Training\u003c\/p\u003e \u003cp\u003e\"Andy Robinson's workshops on earned income get rave reviews from grassroots activists-a notoriously hard-to-please audience. If you can't get to one of his workshops, this book will open your eyes to new avenues for earned income.\"\u003cbr\u003e  --Jan Masaoka, executive director, CompassPoint Nonprofit Services\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eSelling Social Change (Without Selling Out)\u003c\/i\u003e is loaded with practical, serious, yet witty insights about ways to deepen a nonprofit's income. I highly recommend Robinson's book to any organization seeking doable advice on financial sustainability.\"\u003cbr\u003e  --Richard Steckel, author, Filthy Rich: How to Turn Your Nonprofit Fantasies into Cold, Hard Cash\u003c\/p\u003e \u003cp\u003e\"You get all the how-to's: how to plan, how to price (higher), how to sell (do retail last), and how to learn from your mistakes. Even better, you get an honest discussion of Why? and Why not? If your organization is looking for a dependable revenue stream to replace fickle foundation funding, get this book.\"\u003cbr\u003e  --Joan Flanagan, author, Successful Fundraising\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47990004744421,"sku":"NP9780787962166","price":37.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780787962166.jpg?v=1761786183","url":"https:\/\/k12savings.com\/products\/selling-social-change-without-selling-out-isbn-9780787962166","provider":"K12savings","version":"1.0","type":"link"}