{"product_id":"selling-online-for-dummies-isbn-9780730394525","title":"Selling Online For Dummies","description":"\u003cp\u003e\u003cb\u003eTransform your ecommerce ideas into profitable reality with this page-turning new handbook\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOnline shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eSelling Online For Dummies\u003c\/i\u003e, ecommerce advisor and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert’s eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eFinding hot products to sell, working with suppliers and managing your inventory\u003c\/li\u003e \u003cli\u003eBuilding a website from scratch by choosing the right developer and platform\u003c\/li\u003e \u003cli\u003eMarketing your site with smart SEO, paid ads, and organic marketing strategies on Google, Instagram, Facebook and TikTok\u003c\/li\u003e \u003cli\u003eUnderstanding the user experience and creating happy, loyal customers\u003c\/li\u003e \u003cli\u003eDealing with payments, currencies, taxes and duties\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eIt’s time to take advantage of the commercial opportunities waiting for you online. \u003ci\u003eSelling Online For Dummies\u003c\/i\u003e is a must-read that will help you turn your great idea from virtual to reality.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started with Selling Online\u003c\/b\u003e\u003cb\u003e 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Introducing the Business of Selling Online 7\u003c\/p\u003e \u003cp\u003eChapter 2: Selling Online in a Nutshell 11\u003c\/p\u003e \u003cp\u003eChapter 3: You’re onto Something: Assessing Your Idea 31\u003c\/p\u003e \u003cp\u003eChapter 4: The Secret Sauce: Sourcing Products and Buying Stock 43\u003c\/p\u003e \u003cp\u003eChapter 5: Taking Stock: Inventory Management 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Full Steam Ahead: Building Your Online Store\u003c\/b\u003e\u003cb\u003e 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: The Starting Line: Legal Matters and Registering Your Online Business 77\u003c\/p\u003e \u003cp\u003eChapter 7: Choosing a Platform for Building Your Website 93\u003c\/p\u003e \u003cp\u003eChapter 8: Navigating an Ecommerce Website 111\u003c\/p\u003e \u003cp\u003eChapter 9: The Blueprints: Designing Your Online Store 133\u003c\/p\u003e \u003cp\u003eChapter 10: The Reward: Receiving Payments 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: All About the Customer: Providing a Positive Customer Experience\u003c\/b\u003e\u003cb\u003e 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Understanding the User Experience 189\u003c\/p\u003e \u003cp\u003eChapter 12: Customer Service: Happy Customers Are Loyal Customers 205\u003c\/p\u003e \u003cp\u003eChapter 13: From Here to There: Order Fulfilment 223\u003c\/p\u003e \u003cp\u003eChapter 14: Closing the Loop: Returns 237\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: The Next Big Thing: Marketing Your Ecommerce Business\u003c\/b\u003e\u003cb\u003e 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Digital Marketing: A Beginner’s Guide 253\u003c\/p\u003e \u003cp\u003eChapter 16: The Search Party: Finding New Customers 265\u003c\/p\u003e \u003cp\u003eChapter 17: Sticky Customers: Customer Retention 285\u003c\/p\u003e \u003cp\u003eChapter 18: Getting Social: Social Media and Influencer Marketing 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens\u003c\/b\u003e\u003cb\u003e 319\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Things to Understand About Selling Online 321\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Useful Online Tools 329\u003c\/p\u003e \u003cp\u003eChapter 21: Ten Things to Check Before Going Live 337\u003c\/p\u003e \u003cp\u003eAppendix: List of Abbreviations 345\u003c\/p\u003e \u003cp\u003eIndex 349\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePaul Waddy\u003c\/b\u003e is an ecommerce advisor with over 15 years of experience and the author of \u003ci\u003eShopify For Dummies\u003c\/i\u003e. Paul is the founder of Paul Waddy Advisory and www.learnecommerce.com.au, and the co-founder of Ecom Nation. Paul’s expertise is in helping online retailers scale profitably.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eOn your marks…get set…sell!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eAre you ready to turn your online business dreams into a reality? Whether you’re a budding entrepreneur or a seasoned seller looking to expand your horizons, with \u003ci\u003eSelling Online For Dummies\u003c\/i\u003e you can turn your idea into cash in your account. With expert and accessible guidance, including finding the right products to sell, building a website, marketing your product and accepting payments, this book will empower you to navigate the complexities of ecommerce with confidence. So, get ready to become the next big thing with a little help from \u003ci\u003eFor Dummies\u003c\/i\u003e today! \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside… \u003cul\u003e\n\u003cli\u003eLearn how ecommerce works\u003c\/li\u003e \u003cli\u003eEvaluate your idea\u003c\/li\u003e \u003cli\u003eSource products and buy stock\u003c\/li\u003e \u003cli\u003eManage your inventory\u003c\/li\u003e \u003cli\u003eBuild your website\u003c\/li\u003e \u003cli\u003eDesign your online store\u003c\/li\u003e \u003cli\u003eAccept payments online\u003c\/li\u003e \u003cli\u003eManage multiple currencies\u003c\/li\u003e \u003cli\u003eHandle refunds and returns\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47990004646117,"sku":"NP9780730394525","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780730394525.jpg?v=1761786184","url":"https:\/\/k12savings.com\/products\/selling-online-for-dummies-isbn-9780730394525","provider":"K12savings","version":"1.0","type":"link"}