{"product_id":"selling-on-amazon-for-dummies-isbn-9781119689331","title":"Selling on Amazon For Dummies","description":"\u003cp\u003e\u003cb\u003eSell on Amazon and Make \u003ci\u003eThem\u003c\/i\u003e Do the Heavy Lifting\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSelling on Amazon For Dummies \u003c\/i\u003ewalks owners through the process of building a business on Amazon—a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe basics of selling on Amazon\u003c\/li\u003e \u003cli\u003eUsing FBA\u003c\/li\u003e \u003cli\u003eGetting started\u003c\/li\u003e \u003cli\u003eDeciding what to sell\u003c\/li\u003e \u003cli\u003eConducting product research\u003c\/li\u003e \u003cli\u003eFinding your way around Seller Central\u003c\/li\u003e \u003cli\u003eProduct sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more\u003c\/li\u003e \u003cli\u003eHow to earn ROIs (Returns on Your Investments)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eSelling on Amazon For Dummies \u003c\/i\u003eprovides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 3\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 4\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Started With Selling On Amazon\u003c\/b\u003e\u003cb\u003e 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Laying the Groundwork\u003c\/b\u003e\u003cb\u003e 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting the Lowdown on Selling Online 7\u003c\/p\u003e \u003cp\u003eWeighing the pros and cons of online retailing 8\u003c\/p\u003e \u003cp\u003eTaking a tour of online stores and marketplaces 9\u003c\/p\u003e \u003cp\u003eExploring How Amazon Works 10\u003c\/p\u003e \u003cp\u003eBefore you start selling 10\u003c\/p\u003e \u003cp\u003eSelling products 11\u003c\/p\u003e \u003cp\u003eUsing Fulfillment by Amazon (FBA) 11\u003c\/p\u003e \u003cp\u003eComparing Amazon Business Types 13\u003c\/p\u003e \u003cp\u003eVendor (1P) versus Seller (3P) 13\u003c\/p\u003e \u003cp\u003eIndividual versus Professional 14\u003c\/p\u003e \u003cp\u003eArbitrage versus private label 15\u003c\/p\u003e \u003cp\u003eSellers with and without brand registry 17\u003c\/p\u003e \u003cp\u003eTabulating the Costs 18\u003c\/p\u003e \u003cp\u003eProduct sourcing 18\u003c\/p\u003e \u003cp\u003eShipping and storage 18\u003c\/p\u003e \u003cp\u003eAmazon Seller fees 19\u003c\/p\u003e \u003cp\u003eReturns 19\u003c\/p\u003e \u003cp\u003eOther costs 20\u003c\/p\u003e \u003cp\u003eFollowing Amazon’s Rules 20\u003c\/p\u003e \u003cp\u003eSeller code of conduct 20\u003c\/p\u003e \u003cp\u003eAccurate information 21\u003c\/p\u003e \u003cp\u003eActing fairly 21\u003c\/p\u003e \u003cp\u003eRatings, feedback, and reviews 22\u003c\/p\u003e \u003cp\u003eCommunications 22\u003c\/p\u003e \u003cp\u003eCustomer information 22\u003c\/p\u003e \u003cp\u003eCircumventing the sales process 22\u003c\/p\u003e \u003cp\u003eMultiple Amazon Seller accounts 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Selling on Amazon in a Nutshell\u003c\/b\u003e\u003cb\u003e 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFirst Things First: Finding Products to Sell 26\u003c\/p\u003e \u003cp\u003eDeciding what to sell and not sell 26\u003c\/p\u003e \u003cp\u003eExploring product sourcing options 29\u003c\/p\u003e \u003cp\u003eListing Products for Sale on Amazon 30\u003c\/p\u003e \u003cp\u003ePrepping and Shipping Products to Customers 31\u003c\/p\u003e \u003cp\u003eIntroducing Amazon Prime 31\u003c\/p\u003e \u003cp\u003eFulfillment by Amazon (FBA) and Small and Light (SNL) 32\u003c\/p\u003e \u003cp\u003eFulfillment by Merchant (FBM) 33\u003c\/p\u003e \u003cp\u003eSeller Fulfilled Prime 34\u003c\/p\u003e \u003cp\u003eDrop-shipping 34\u003c\/p\u003e \u003cp\u003eMulti-Channel Fulfillment 35\u003c\/p\u003e \u003cp\u003eBoosting Sales with Advertising and Promotions 35\u003c\/p\u003e \u003cp\u003eProviding Stellar Customer Service 37\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Setting Up Your Amazon Seller Account\u003c\/b\u003e\u003cb\u003e 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRegistering to Become an Amazon Seller 39\u003c\/p\u003e \u003cp\u003eCompleting Your Amazon Seller Business Profile 42\u003c\/p\u003e \u003cp\u003eBusiness Address 42\u003c\/p\u003e \u003cp\u003eOfficial Registered Address 43\u003c\/p\u003e \u003cp\u003eLanguage for Feed Processing Report 43\u003c\/p\u003e \u003cp\u003eLegal Entity 43\u003c\/p\u003e \u003cp\u003eMerchant Token 44\u003c\/p\u003e \u003cp\u003eDisplay Name 44\u003c\/p\u003e \u003cp\u003eChecking and Adjusting Your Account Settings 45\u003c\/p\u003e \u003cp\u003eEntering Shipping and Return Settings 46\u003c\/p\u003e \u003cp\u003eShipping settings 46\u003c\/p\u003e \u003cp\u003eReturn settings 47\u003c\/p\u003e \u003cp\u003eSecuring Your Amazon Seller Account 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Becoming Familiar with Seller Central\u003c\/b\u003e\u003cb\u003e 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding Your Way around Seller Central 53\u003c\/p\u003e \u003cp\u003eSwitching marketplaces 54\u003c\/p\u003e \u003cp\u003eNavigating the menu bar 54\u003c\/p\u003e \u003cp\u003eUsing the search bar 60\u003c\/p\u003e \u003cp\u003eViewing your payments summary 61\u003c\/p\u003e \u003cp\u003eTaking advantage of Amazon business reports 62\u003c\/p\u003e \u003cp\u003eAccessing the Buyer-Seller Messaging Service 64\u003c\/p\u003e \u003cp\u003eGetting Help and Information 65\u003c\/p\u003e \u003cp\u003eEngaging in the seller forums 66\u003c\/p\u003e \u003cp\u003eContacting Amazon support for help 67\u003c\/p\u003e \u003cp\u003eManaging your case log 67\u003c\/p\u003e \u003cp\u003eConsulting Amazon Selling Coach 68\u003c\/p\u003e \u003cp\u003eSkimming Amazon headline news 69\u003c\/p\u003e \u003cp\u003eChecking out Amazon’s app store: The Service Provider Network (SPN) 69\u003c\/p\u003e \u003cp\u003eExploring Amazon’s Seller University 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Procuring Products to Sell On Amazon\u003c\/b\u003e\u003cb\u003e 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Knowing What You Can and Can’t Sell on Amazon\u003c\/b\u003e\u003cb\u003e 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecognizing Products You Can Sell: Amazon’s Product Categories 73\u003c\/p\u003e \u003cp\u003eOpen categories 74\u003c\/p\u003e \u003cp\u003eCategories that require approval 75\u003c\/p\u003e \u003cp\u003eSteering Clear of Restricted Products 76\u003c\/p\u003e \u003cp\u003eBrushing Up on Food Safety Rules 78\u003c\/p\u003e \u003cp\u003eOrganic products 79\u003c\/p\u003e \u003cp\u003eChilled and frozen products 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Finding Products with Profit Potential\u003c\/b\u003e\u003cb\u003e 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecognizing the Characteristics of Products with High Profit Potential 82\u003c\/p\u003e \u003cp\u003eUniqueness 82\u003c\/p\u003e \u003cp\u003ePrice range and profit margin 82\u003c\/p\u003e \u003cp\u003eSales volume 83\u003c\/p\u003e \u003cp\u003eShipping cost\/complexity 84\u003c\/p\u003e \u003cp\u003eReviews 84\u003c\/p\u003e \u003cp\u003eSteering Clear of Troublesome Products 84\u003c\/p\u003e \u003cp\u003eTrademarked products 85\u003c\/p\u003e \u003cp\u003eMechanically complex products 85\u003c\/p\u003e \u003cp\u003eProducts that are difficult and costly to store and ship 86\u003c\/p\u003e \u003cp\u003eProducts sold in large retail stores 87\u003c\/p\u003e \u003cp\u003eConducting Your Own Product Research 87\u003c\/p\u003e \u003cp\u003eUsing product research tools   87\u003c\/p\u003e \u003cp\u003eSizing up the competition 89\u003c\/p\u003e \u003cp\u003eExploring Alibaba and other Chinese online wholesale marketplaces 90\u003c\/p\u003e \u003cp\u003eValidating or Rejecting Product Ideas 92\u003c\/p\u003e \u003cp\u003eWeighing the pros and cons of carrying the latest, greatest products 92\u003c\/p\u003e \u003cp\u003eConsidering seasonal products 93\u003c\/p\u003e \u003cp\u003eGiving new brands a try (or not) 93\u003c\/p\u003e \u003cp\u003eFocusing on Price and Sales Volume 94\u003c\/p\u003e \u003cp\u003eChecking out different pricing strategies 95\u003c\/p\u003e \u003cp\u003eKeeping an eye on the competition 95\u003c\/p\u003e \u003cp\u003eEstimating sales volume 97\u003c\/p\u003e \u003cp\u003eSetting realistic profit projections 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Exploring Your Product Sourcing Options\u003c\/b\u003e\u003cb\u003e 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMastering Retail Arbitrage 102\u003c\/p\u003e \u003cp\u003eBuying from brick-and-mortar retailers 102\u003c\/p\u003e \u003cp\u003eBuying from online retailers 105\u003c\/p\u003e \u003cp\u003eRecognizing the importance of having a purchase order (PO) or receipt 107\u003c\/p\u003e \u003cp\u003eSourcing Products at Auctions and Liquidation Sales 107\u003c\/p\u003e \u003cp\u003eWeighing the Pros and Cons of Drop-Shipping 109\u003c\/p\u003e \u003cp\u003eBuying from Manufacturers, Distributors, and Wholesalers 110\u003c\/p\u003e \u003cp\u003eDeciding whether a manufacturer is best 111\u003c\/p\u003e \u003cp\u003eKnowing when to opt for a distributor 111\u003c\/p\u003e \u003cp\u003eDeciding when a wholesaler is best 112\u003c\/p\u003e \u003cp\u003eSourcing Products from Alibaba 114\u003c\/p\u003e \u003cp\u003eFinding Suppliers at Tradeshows 117\u003c\/p\u003e \u003cp\u003eMaking and Selling Your Own Products: Amazon Handmade and Custom 119\u003c\/p\u003e \u003cp\u003eSelling your own hand-crafted products 119\u003c\/p\u003e \u003cp\u003eSelling customized products on Amazon 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Evaluating and Negotiating with Suppliers\u003c\/b\u003e\u003cb\u003e 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding Whether to Use Domestic or Foreign Suppliers or Both 124\u003c\/p\u003e \u003cp\u003eRecognizing the pros and cons of working with domestic suppliers 124\u003c\/p\u003e \u003cp\u003eWeighing the pros and cons of working with foreign suppliers 125\u003c\/p\u003e \u003cp\u003eSelecting Suppliers with the Right Stuff 126\u003c\/p\u003e \u003cp\u003eGauging experience and expertise 127\u003c\/p\u003e \u003cp\u003eEnsuring clear communication 127\u003c\/p\u003e \u003cp\u003eSizing up a supplier’s reputation 128\u003c\/p\u003e \u003cp\u003eAssessing a supplier’s responsiveness 130\u003c\/p\u003e \u003cp\u003eComparing prices 131\u003c\/p\u003e \u003cp\u003eNegotiating Prices and Terms 132\u003c\/p\u003e \u003cp\u003ePrepping for negotiation 132\u003c\/p\u003e \u003cp\u003eBrushing up on effective negotiating tactics 133\u003c\/p\u003e \u003cp\u003eObtaining a purchase order contract 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Getting Down To The Business of Selling\u003c\/b\u003e\u003cb\u003e 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Listing Products for Sale on Amazon\u003c\/b\u003e\u003cb\u003e 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing What’s Required to Own the Buy Box 140\u003c\/p\u003e \u003cp\u003eEnsuring buy-box eligibility 140\u003c\/p\u003e \u003cp\u003eMeeting the quality metrics for winning the buy box 141\u003c\/p\u003e \u003cp\u003eThinking outside the buy box 144\u003c\/p\u003e \u003cp\u003eObtaining High-Quality Product Photos 144\u003c\/p\u003e \u003cp\u003eBrushing up on Amazon’s product photo rules and restrictions 145\u003c\/p\u003e \u003cp\u003eProcuring manufacturer photos 146\u003c\/p\u003e \u003cp\u003eTaking your own photos 146\u003c\/p\u003e \u003cp\u003eOutsourcing product photos 147\u003c\/p\u003e \u003cp\u003eChecking out Amazon Imaging Services 148\u003c\/p\u003e \u003cp\u003eCreating a Product Listing 149\u003c\/p\u003e \u003cp\u003eMatching to an existing product listing 149\u003c\/p\u003e \u003cp\u003eCreating a new product listing 151\u003c\/p\u003e \u003cp\u003eListing multiple products in bulk 155\u003c\/p\u003e \u003cp\u003eListing variations and bundles 159\u003c\/p\u003e \u003cp\u003eCreating product subscriptions 162\u003c\/p\u003e \u003cp\u003eIncreasing Your Product Search Ranking on Amazon 164\u003c\/p\u003e \u003cp\u003eHarnessing the power of the A9 algorithm 164\u003c\/p\u003e \u003cp\u003eChecking out the competition 166\u003c\/p\u003e \u003cp\u003eUsing keywords to your advantage 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Fulfilling Customer Orders\u003c\/b\u003e\u003cb\u003e 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing an Order Fulfillment Method 172\u003c\/p\u003e \u003cp\u003eFulfillment by Amazon (FBA) 172\u003c\/p\u003e \u003cp\u003eFulfillment by Merchant (FBM) 174\u003c\/p\u003e \u003cp\u003eSeller Fulfilled Prime 175\u003c\/p\u003e \u003cp\u003eDrop-shipping 177\u003c\/p\u003e \u003cp\u003eUsing Fulfillment by Amazon (FBA) 178\u003c\/p\u003e \u003cp\u003eAccounting for the costs 179\u003c\/p\u003e \u003cp\u003eKnowing what to send and not send to FBA 182\u003c\/p\u003e \u003cp\u003eSigning up for FBA 185\u003c\/p\u003e \u003cp\u003ePreparing and shipping products to FBA 185\u003c\/p\u003e \u003cp\u003eRemoving inventory from FBA 190\u003c\/p\u003e \u003cp\u003eShipping Products Yourself: Fulfillment by Merchant (FBM) 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Helping Shoppers Find You and Your Products\u003c\/b\u003e\u003cb\u003e 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGaining Traction with Product and Seller Ratings and Feedback 195\u003c\/p\u003e \u003cp\u003eEncouraging customers to review products 196\u003c\/p\u003e \u003cp\u003eImproving your seller rating and feedback 199\u003c\/p\u003e \u003cp\u003eHarnessing the Power of Search Engine Optimization (SEO) 200\u003c\/p\u003e \u003cp\u003eJazzing Up Your Listings with A+ Content 201\u003c\/p\u003e \u003cp\u003eDriving Web Traffic from Outside Amazon to Your Product Listings 203\u003c\/p\u003e \u003cp\u003eGenerating buzz via social media 203\u003c\/p\u003e \u003cp\u003eCreating a website or landing page 204\u003c\/p\u003e \u003cp\u003eUsing pay-per-click advertising 206\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Boosting Sales with Marketing and Advertising\u003c\/b\u003e\u003cb\u003e 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExploring Different Ad Types 208\u003c\/p\u003e \u003cp\u003eSponsored Products 208\u003c\/p\u003e \u003cp\u003eSponsored Brands 210\u003c\/p\u003e \u003cp\u003eSponsored Display 211\u003c\/p\u003e \u003cp\u003eAmazon demand-side platform (DSP) 211\u003c\/p\u003e \u003cp\u003eCustom ads 212\u003c\/p\u003e \u003cp\u003eDeals and coupons 212\u003c\/p\u003e \u003cp\u003eOptimizing Your Search Rank with Sponsored Product Ads 214\u003c\/p\u003e \u003cp\u003eLetting Amazon target your Sponsored Product ad for you 214\u003c\/p\u003e \u003cp\u003eTargeting your own Sponsored Product Ads 215\u003c\/p\u003e \u003cp\u003eEvaluating and adjusting your ad campaigns 217\u003c\/p\u003e \u003cp\u003eBoosting Brand Awareness with Sponsored Brands 219\u003c\/p\u003e \u003cp\u003eGiving Your Shoppers an Added Incentive to Buy: Deals and Coupons 221\u003c\/p\u003e \u003cp\u003eOffering special deals 221\u003c\/p\u003e \u003cp\u003eOffering coupon discounts 223\u003c\/p\u003e \u003cp\u003eCreating promotions 224\u003c\/p\u003e \u003cp\u003eTaking Advantage of External Marketing Options 225\u003c\/p\u003e \u003cp\u003eDipping into social media marketing 226\u003c\/p\u003e \u003cp\u003eHarnessing the power of influencer marketing 228\u003c\/p\u003e \u003cp\u003eFiring Up Your Email Marketing Machine 229\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Focusing on Customer Service\u003c\/b\u003e\u003cb\u003e 231\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Why Customer Satisfaction Is So Important 232\u003c\/p\u003e \u003cp\u003eLaying the Groundwork for Quality Customer Service 233\u003c\/p\u003e \u003cp\u003eManaging and Shipping Orders 234\u003c\/p\u003e \u003cp\u003eResponding to Customer Questions, Concerns, and Complaints 235\u003c\/p\u003e \u003cp\u003eProcessing Returns, Refunds, and Cancellations 236\u003c\/p\u003e \u003cp\u003eHandling returns 237\u003c\/p\u003e \u003cp\u003eIssuing refunds 239\u003c\/p\u003e \u003cp\u003eFollowing up on order cancellations 239\u003c\/p\u003e \u003cp\u003eManaging Seller Feedback and Product Reviews 240\u003c\/p\u003e \u003cp\u003eMonitoring and responding to seller feedback 241\u003c\/p\u003e \u003cp\u003eMonitoring and responding to product ratings and reviews 243\u003c\/p\u003e \u003cp\u003eFielding A-to-Z Claims 244\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Building and Managing Your Own Webstore\u003c\/b\u003e\u003cb\u003e 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing Where to Build Your Webstore: Inside or Outside Amazon or Both 248\u003c\/p\u003e \u003cp\u003eWeighing the pros and cons of building an Amazon Store 248\u003c\/p\u003e \u003cp\u003eWeighing the pros and cons of building a webstore outside Amazon 249\u003c\/p\u003e \u003cp\u003eCreating two webstores 250\u003c\/p\u003e \u003cp\u003eLaying the Groundwork for Your Webstore 250\u003c\/p\u003e \u003cp\u003eChoosing a unique and recognizable domain name 250\u003c\/p\u003e \u003cp\u003eDeciding how to build your webstore 251\u003c\/p\u003e \u003cp\u003eCategorizing your products 252\u003c\/p\u003e \u003cp\u003eGathering the essentials to build your store 254\u003c\/p\u003e \u003cp\u003eCreating Your Amazon Store 257\u003c\/p\u003e \u003cp\u003eCreating a Stand-Alone Webstore 259\u003c\/p\u003e \u003cp\u003eDesigning your storefront 259\u003c\/p\u003e \u003cp\u003eMaking sure you have everything in place   261\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Managing Your Inventory\u003c\/b\u003e\u003cb\u003e 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGrasping the Importance of Inventory Management 263\u003c\/p\u003e \u003cp\u003eManaging Inventory via Amazon’s Manage Inventory Page 264\u003c\/p\u003e \u003cp\u003eMaintaining Sufficient Stock 266\u003c\/p\u003e \u003cp\u003eForecasting sales 266\u003c\/p\u003e \u003cp\u003eAccounting for lead time 267\u003c\/p\u003e \u003cp\u003eReplenishing FBA inventory 268\u003c\/p\u003e \u003cp\u003eSetting up replenishment alerts 269\u003c\/p\u003e \u003cp\u003eAvoiding FBA’s long-term storage fees 271\u003c\/p\u003e \u003cp\u003eGetting Some Cash or Credit to Buy Inventory 272\u003c\/p\u003e \u003cp\u003eHitting Amazon up for a loan 272\u003c\/p\u003e \u003cp\u003eGetting daily payouts with Payability 273\u003c\/p\u003e \u003cp\u003eMaking savvy use of credit cards 274\u003c\/p\u003e \u003cp\u003eFinancing with loans or lines of credit 274\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Taking Your Business to the Next Level\u003c\/b\u003e\u003cb\u003e 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Putting Additional Amazon Seller Tools to Work for You\u003c\/b\u003e\u003cb\u003e 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTracking Your Account’s Health and Performance 280\u003c\/p\u003e \u003cp\u003eChecking your account health 280\u003c\/p\u003e \u003cp\u003eReviewing customer feedback 282\u003c\/p\u003e \u003cp\u003eMonitoring and managing your A-to-Z Guarantee claims 282\u003c\/p\u003e \u003cp\u003eMonitoring and managing your chargeback claims 283\u003c\/p\u003e \u003cp\u003eAccessing Amazon’s performance notifications 284\u003c\/p\u003e \u003cp\u003eGaining additional insight via the Voice of the Customer feature 284\u003c\/p\u003e \u003cp\u003eImproving your performance via Seller University 285\u003c\/p\u003e \u003cp\u003eDealing with Sales Tax 285\u003c\/p\u003e \u003cp\u003eGrasping the basics of Marketplace Tax Collection 286\u003c\/p\u003e \u003cp\u003eUsing Amazon’s Tax Calculation Service (TCS) 287\u003c\/p\u003e \u003cp\u003eGenerating Business and Inventory Reports 289\u003c\/p\u003e \u003cp\u003eSales reports 289\u003c\/p\u003e \u003cp\u003eInventory reports 290\u003c\/p\u003e \u003cp\u003ePayments reports 292\u003c\/p\u003e \u003cp\u003eCustomer concession reports 292\u003c\/p\u003e \u003cp\u003eRemoval reports 293\u003c\/p\u003e \u003cp\u003eManaging Your Amazon Seller Account with the Mobile App 293\u003c\/p\u003e \u003cp\u003eGetting the Amazon Seller Mobile App 294\u003c\/p\u003e \u003cp\u003eNavigating the Amazon Seller Mobile App 294\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Building Your Own Brand (or Not)\u003c\/b\u003e\u003cb\u003e 297\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding Whether Branding Is Right for You 298\u003c\/p\u003e \u003cp\u003eCreating Your Own Brand 299\u003c\/p\u003e \u003cp\u003eDiscover your purpose 299\u003c\/p\u003e \u003cp\u003eAnalyze your competition 300\u003c\/p\u003e \u003cp\u003eIdentify your target market 300\u003c\/p\u003e \u003cp\u003eIdentify your brand’s key benefits 301\u003c\/p\u003e \u003cp\u003eWrite a slogan 302\u003c\/p\u003e \u003cp\u003eVisualize your brand 302\u003c\/p\u003e \u003cp\u003eWork it: Reinforce your brand 302\u003c\/p\u003e \u003cp\u003eTrademarking Your Brand 303\u003c\/p\u003e \u003cp\u003eRegistering your trademark on USPTO.gov 303\u003c\/p\u003e \u003cp\u003eStreamlining the trademark registration\u003c\/p\u003e \u003cp\u003eprocess with IP Accelerator 304\u003c\/p\u003e \u003cp\u003eAdding your trademark to the Amazon Brand Registry 305\u003c\/p\u003e \u003cp\u003eBuilding a Brand with Private-Label Products 309\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Taking Advantage of Third-Party Tools and Service Providers\u003c\/b\u003e\u003cb\u003e 311\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking Product Research to the Next Level 312\u003c\/p\u003e \u003cp\u003eManaging the Backend of Your Ecommerce Business 313\u003c\/p\u003e \u003cp\u003eHandling multi-channel integration 314\u003c\/p\u003e \u003cp\u003eStreamlining order management 315\u003c\/p\u003e \u003cp\u003eSimplifying inventory management 315\u003c\/p\u003e \u003cp\u003eAutomating price changes 316\u003c\/p\u003e \u003cp\u003eAutomating Feedback and Reviews 317\u003c\/p\u003e \u003cp\u003eFinding Help through Amazon’s Service Provider Network 318\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Expanding Your Operations: B2B and Global Sales\u003c\/b\u003e\u003cb\u003e 321\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelling Products to Amazon as a Vendor 322\u003c\/p\u003e \u003cp\u003eWeighing the pros and cons of selling to Amazon as a vendor 322\u003c\/p\u003e \u003cp\u003eIncreasing your chances of getting invited to become a vendor 323\u003c\/p\u003e \u003cp\u003eSelling to Other Businesses 323\u003c\/p\u003e \u003cp\u003eGetting up to speed on performance standards and rules 324\u003c\/p\u003e \u003cp\u003eManaging business pricing and quantity discounts 325\u003c\/p\u003e \u003cp\u003eCreating business-only offers 328\u003c\/p\u003e \u003cp\u003eEnrolling in Amazon’s tax exemption program 329\u003c\/p\u003e \u003cp\u003eNegotiating business prices 330\u003c\/p\u003e \u003cp\u003eExpanding Your Operations Globally 331\u003c\/p\u003e \u003cp\u003eSimplifying the process with FBA Export 331\u003c\/p\u003e \u003cp\u003eExpanding your operations into other countries using Amazon Global Selling 333\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens\u003c\/b\u003e\u003cb\u003e 335\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Top Ten Advertising Tips\u003c\/b\u003e\u003cb\u003e 337\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGet to Know the Different Ad Types 337\u003c\/p\u003e \u003cp\u003eTest the Market with Automatic Targeting 338\u003c\/p\u003e \u003cp\u003eMake the Most of Manual Targeting 339\u003c\/p\u003e \u003cp\u003eFind Your Long-Tail Search Terms 339\u003c\/p\u003e \u003cp\u003eResearch Your Competitor’s Search Terms 340\u003c\/p\u003e \u003cp\u003eWrite Copy Specific to Your Product 340\u003c\/p\u003e \u003cp\u003eAvoid These Common Search Terms Mistakes 341\u003c\/p\u003e \u003cp\u003eSpecify Negative Search Terms 342\u003c\/p\u003e \u003cp\u003eAlways Test and Track 343\u003c\/p\u003e \u003cp\u003eDon’t Rush! Good Advertising Takes Time 343\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Ten Tips to Deliver Awesome Customer Service\u003c\/b\u003e\u003cb\u003e 345\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFollow Amazon’s Rules and Updates 346\u003c\/p\u003e \u003cp\u003eRespond in a Timely Manner 346\u003c\/p\u003e \u003cp\u003eBe Honest 347\u003c\/p\u003e \u003cp\u003eBe Empathetic 347\u003c\/p\u003e \u003cp\u003eGo the Extra Mile 348\u003c\/p\u003e \u003cp\u003eAsk Questions 348\u003c\/p\u003e \u003cp\u003ePersonalize Your Responses 349\u003c\/p\u003e \u003cp\u003eStay Calm 349\u003c\/p\u003e \u003cp\u003eRemain Positive 350\u003c\/p\u003e \u003cp\u003eThink Long Term 350\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22: Ten (Plus One) Tips to Find Best-Selling Products \u003c\/b\u003e\u003cb\u003e353\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecognize Key Product Selection Criteria 354\u003c\/p\u003e \u003cp\u003eFind a Niche 354\u003c\/p\u003e \u003cp\u003eSell What You Know and Love 355\u003c\/p\u003e \u003cp\u003eDo Your Own Thing 355\u003c\/p\u003e \u003cp\u003eDon’t Expect Seasonal Products to Sell Year-Round 356\u003c\/p\u003e \u003cp\u003eDecide Whether to Pursue Best Sellers 357\u003c\/p\u003e \u003cp\u003eCapitalize on Low Competition 357\u003c\/p\u003e \u003cp\u003eFocus on Products That Sell for More than 20 Bucks 358\u003c\/p\u003e \u003cp\u003eCheck Competitors’ Reviews 359\u003c\/p\u003e \u003cp\u003eReduce Returns 359\u003c\/p\u003e \u003cp\u003eAvoid Legal Issues 360\u003c\/p\u003e \u003cp\u003eIndex 361\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDeniz Olmez\u003c\/b\u003e is an Amazon consultant who specializes in search engine optimization, new account setup and management, FBA, and branding services. \u003cb\u003eJoe Kraynak\u003c\/b\u003e has authored and coauthored numerous books including \u003ci\u003eFlipping Houses For Dummies\u003c\/i\u003e and \u003ci\u003eForeclosure Self-Defense For Dummies.\u003c\/i\u003e   \u003c\/p\u003e\u003cul\u003e \u003cli\u003eNavigate Seller Central and create listings\u003c\/li\u003e \u003cli\u003eSource products, boost sales, and grow your business\u003c\/li\u003e \u003cli\u003eManage inventory and fulfill orders with ease\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eStart selling on Amazon and reap the benefits\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eSelling on Amazon has never been easier. You list products, customers buy them, and Amazon ships them. Anyone can do it. And that's the problem. Competition is stiff. To succeed, you really need to know what you're doing. \u003ci\u003eSelling on Amazon For Dummies\u003c\/i\u003e is your expert guide to achieving success as an Amazon Seller. Here, you discover how to take full advantage of Amazon's vast distribution network and customer base through savvy product research, product sourcing, order fulfillment, customer service, marketing, advertising, branding, and more. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eStart selling on Amazon\u003c\/li\u003e \u003cli\u003eResearch products like a pro\u003c\/li\u003e \u003cli\u003eExplore product sourcing options\u003c\/li\u003e \u003cli\u003eBoost sales and profits\u003c\/li\u003e \u003cli\u003eSave time with Fulfillment   by Amazon\u003c\/li\u003e \u003cli\u003eCreate your own brand\u003c\/li\u003e \u003cli\u003eBuild your own Amazon store\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47990004711653,"sku":"NP9781119689331","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119689331.jpg?v=1761786185","url":"https:\/\/k12savings.com\/products\/selling-on-amazon-for-dummies-isbn-9781119689331","provider":"K12savings","version":"1.0","type":"link"}