Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
by Hachette
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Original price
$16.95
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Original price
$16.95
Original price
$16.95
$16.95
-
$16.95
Current price
$16.95
Description
How to get someone, somewhere, to do something.
The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here’s how you can do it. And do it better.
The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.
Here’s how you can do it. And do it better.
PUBLISHER:
Workman Publishing Company
ISBN-10:
076118175X
ISBN-13:
9780761181750
BINDING:
Paperback
BISAC:
BUSINESS & ECONOMICS
PUBLICATION YEAR:
2015
NUMBER OF PAGES:
192
BOOK DIMENSIONS:
0.5(H) x 6(W) x 8(D)
AUDIENCE TYPE:
General / adult
LANGUAGE:
English