{"product_id":"secret-sauce-isbn-9781400246397","title":"Secret Sauce: How to Pack Your Messages with Persuasive Punch","description":"\u003cp\u003e\u003cstrong\u003eThis helpful resource shows you how to transform unconvincing messages into compelling copy. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.\u003c\/p\u003e\u003cp\u003eThis book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, \u003cem\u003eSecret Sauce\u003c\/em\u003e provides:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClear examples of what works and what doesn't\u003c\/li\u003e\n\u003cli\u003eFascinating insights from behavioral and neurological research\u003c\/li\u003e\n\u003cli\u003ePowerful lessons from successful and failed campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eLess than 10 percent of marketing messages are truly compelling-engaging the head and heart. \u003cem\u003eSecret Sauce\u003c\/em\u003e helps you weed out the clutter and craft messages that stick.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142892310757,"sku":"NP9781400246397","price":19.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/products\/secret-sauce-isbn-9781400246397","provider":"K12savings","version":"1.0","type":"link"}