{"product_id":"salesforce-for-dummies-isbn-9781394231669","title":"Salesforce For Dummies","description":"\u003cp\u003e\u003cb\u003eYour easy-to-follow guide to the world’s leading cloud-based CRM software\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eSalesforce gives your business an edge in tracking relationships and managing sales, marketing, customer service, and support operations. \u003ci\u003eSalesforce For Dummies\u003c\/i\u003e help you take advantage of key platform functionality and focus on making the most of its many features. Learn best practices to determine the right configuration to suit your business needs, and how to use apps, build widgets, and configure features to personalize your system for your business. Explore prospecting for leads, managing accounts, maintaining contacts, tracking products, calculating forecasts, and monitoring each customer’s service and support interactions with your business. Collaborate with colleagues by sharing information across a 360-degree view of all customer interactions, enhance your online marketing, gain real-time visibility into sales, and close deals faster. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eGet started with configuring Salesforce and set up the apps that your business needs\u003c\/li\u003e \u003cli\u003eDiscover the latest updates to Salesforce, including Flow Builder, Lightning, and Einstein \u003c\/li\u003e \u003cli\u003eImprove business performance with reporting insights, collaborative communication features, and integrated sales and marketing processes\u003c\/li\u003e \u003cli\u003eFind new ways to improve productivity and reduce administration time\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eSalesforce For Dummies \u003c\/i\u003eis the fully updated, best-selling guide that helps new and existing users get up to speed with the world’s top CRM. \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Introducing Salesforce 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Customer Relationship Management at a Glance 7\u003c\/p\u003e \u003cp\u003eChapter 2: Discovering Salesforce Products 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Understanding Salesforce Features 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: Navigating Salesforce 25\u003c\/p\u003e \u003cp\u003eChapter 4: Personalizing Salesforce 43\u003c\/p\u003e \u003cp\u003eChapter 5: Working in Salesforce 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Closing More Deals with Sales Cloud 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Tracking Leads 83\u003c\/p\u003e \u003cp\u003eChapter 7: Using Accounts 105\u003c\/p\u003e \u003cp\u003eChapter 8: Developing Contacts 113\u003c\/p\u003e \u003cp\u003eChapter 9: Tracking Opportunities 125\u003c\/p\u003e \u003cp\u003eChapter 10: Tracking Products and Price Books 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Providing Support with Service Cloud 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Tracking the Support Life Cycle with Cases 157\u003c\/p\u003e \u003cp\u003eChapter 12: Diversifying Your Support Channels 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Empowering Marketing to Generate Measurable Demand 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Creating Marketing Campaigns to Drive Demand 179\u003c\/p\u003e \u003cp\u003eChapter 14: Driving Sales Effectiveness with Salesforce Files and Content 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: Mastering Basic Salesforce Administration 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Performing Common Configurations 203\u003c\/p\u003e \u003cp\u003eChapter 16: Automating Processes with Flows 229\u003c\/p\u003e \u003cp\u003eChapter 17: Migrating Existing Automation to Flow 249\u003c\/p\u003e \u003cp\u003eChapter 18: Diving Deeper into Standard Object Setup 257\u003c\/p\u003e \u003cp\u003eChapter 19: Building Custom Apps 271\u003c\/p\u003e \u003cp\u003eChapter 20: Accessing the Right Data with User Permissions 287\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 7: Measuring Overall Business Performance 321\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 22: Analyzing Data with Reports 323\u003c\/p\u003e \u003cp\u003eChapter 23: Seeing the Big Picture with Dashboards 343\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 8: The Part of Tens 359\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 24: Ten Ways to Drive More Productivity 361\u003c\/p\u003e \u003cp\u003eChapter 25: Ten Keys to a Successful Migration to Lightning 367\u003c\/p\u003e \u003cp\u003eIndex 377\u003c\/p\u003e  \u003cp\u003e \u003cb\u003eLiz Kao\u003c\/b\u003e has played both in-house and consultant roles at Salesforce. As a consultant and a member of Salesforce’s Professional Services team, Liz implemented dozens of CRM solutions and built numerous AppExchange apps. \u003cb\u003eJon Paz\u003c\/b\u003e is a Salesforce consultant who has worked with enterprise clients to deliver world-class solutions to perplexing business challenges.   \u003c\/p\u003e\u003cp\u003e \u003cb\u003eBehold the power of the Salesforce\u003csup\u003e® \u003c\/sup\u003eplatform\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e Why is Salesforce the world’s top cloud-based software? For starters, it does just about everything. \u003ci\u003eSalesforce\u003csup\u003e® \u003c\/sup\u003eFor Dummies \u003c\/i\u003eis your jargon-free guide to the many sales, marketing, and customer service capabilities that the platform has to offer. Learn how to set up, configure, and manage key Salesforce features. Want to track leads and close deals? Analyze data and generate reports? Build smarter marketing campaigns? This book has you covered. Plus, you’ll get insider tips on how to boost your Salesforce productivity. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside… \u003cul\u003e\n\u003cli\u003eUsing the Salesforce product guide\u003c\/li\u003e \u003cli\u003ePersonalizing Salesforce\u003c\/li\u003e \u003cli\u003eTackling administration basics\u003c\/li\u003e \u003cli\u003eNavigating the Lightning interface\u003c\/li\u003e \u003cli\u003eUtilizing Sales Cloud and Support Cloud\u003c\/li\u003e \u003cli\u003eManaging reports and dashboards\u003c\/li\u003e \u003cli\u003eAutomating processes with Flows\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989982822629,"sku":"NP9781394231669","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394231669.jpg?v=1761786110","url":"https:\/\/k12savings.com\/products\/salesforce-for-dummies-isbn-9781394231669","provider":"K12savings","version":"1.0","type":"link"}