{"product_id":"running-a-public-company-isbn-9780470446362","title":"Running a Public Company","description":"\u003cb\u003ePraise for Running a Public Company: From IPO to SEC Reporting\u003c\/b\u003e  \u003cp\u003e\"Steve Bragg's book is an essential read for anyone contemplating a public offering or taking on leadership responsibility in a public company. Not only does he explain the complicated aspects of registration and reporting, he provides practical examples of policies, procedures, and controls to keep a public company on the right track. This book is easy to follow and will continue to be a resource for the reader.\"—Tom Wilkinson , PMB Helin Donovan, LLP\u003c\/p\u003e \u003cp\u003e\"I will recommend Running a Public Company: From IPO to SEC Reporting to my clients and consulting colleagues as an excellent resource. The book provides helpful guidance about the decision to go public, and about managing the requirements once a company is public. Steve Bragg's extensive knowledge stems from actual business experience, and his writing style makes a complex topic easier to follow and understand.\"—Valerie G. Walling, CPA, CMC, Management and Internal Controls Consultant\u003c\/p\u003e \u003cp\u003e\"I highly recommend Steve's new book, Running a Public Company: From IPO to SEC Reporting, because it's a reference manual and insider's guide that contains a treasure trove of valuable insights certain to help managers, accountants, and attorneys navigate through the countless challenges that arise when taking (and keeping) a company public.\"—Matthew Posta, Esq., CPA, Vice President of Finance, Key Air, LLC\u003c\/p\u003e \u003cp\u003e\"Mr. Bragg has done an excellent job of demystifying what is required to run your company and sell your stock in the public markets. I consider this a must-read for anyone considering a public offering or working with a public company.\"—Wray Rives, CPA\u003c\/p\u003e \u003cp\u003e\"Running a Public Company: From IPO to SEC Reporting is an incredibly exhaustive guide to going public, spanning the process from first deciding to take the leap to filing with the SEC and everything in between—so comprehensive that it even includes the SEC's account number for paying filing fees! This is yet another Steven Bragg title for professionals that takes a complicated and oftentimes confusing process and breaks it down into simple, easy-to-follow steps. Should our company ever decide to make that jump, it is reassuring to know that Running a Public Company has laid out the path before us in perfect detail. Whether used as a reference or a guide, Mr. Bragg makes the process simple, clear, and amazingly straightforward.\"—Adrienne Gonzalez, Project Coordinator, Roger CPA Review, Chief Information Officer, JrDeputyAccountant.com\u003c\/p\u003e \u003cp\u003e\"The first A to Z guide that I have seen. An excellent reference for management and investors alike.\"—Brian A. Lebrecht, Esq., President, The Lebrecht Group, APLC\u003c\/p\u003e \u003cp\u003eAbout the Author xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I How to Go Public 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Initial Public Offering 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 3\u003c\/p\u003e \u003cp\u003eReasons to Go Public 3\u003c\/p\u003e \u003cp\u003eReasons Not to Go Public 5\u003c\/p\u003e \u003cp\u003eThe Cost of an IPO 7\u003c\/p\u003e \u003cp\u003ePreparing for the IPO 7\u003c\/p\u003e \u003cp\u003eFinding an Underwriter 10\u003c\/p\u003e \u003cp\u003eRegistering for and Completing the IPO 14\u003c\/p\u003e \u003cp\u003eSummary 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Acquiring a Public Shell Company 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 19\u003c\/p\u003e \u003cp\u003ePros and Cons of Acquiring a Public Shell Company 19\u003c\/p\u003e \u003cp\u003eThe Mechanics of a Shell Company 21\u003c\/p\u003e \u003cp\u003eSummary 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Listing on a Stock Exchange 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 23\u003c\/p\u003e \u003cp\u003eThe Listing Process 23\u003c\/p\u003e \u003cp\u003eThe American Stock Exchange 24\u003c\/p\u003e \u003cp\u003eThe NASDAQ 27\u003c\/p\u003e \u003cp\u003eOverview 27\u003c\/p\u003e \u003cp\u003eThe NASDAQ Capital Market 27\u003c\/p\u003e \u003cp\u003eThe NASDAQ Global Market 27\u003c\/p\u003e \u003cp\u003eThe New York Stock Exchange 29\u003c\/p\u003e \u003cp\u003eComparing the Stock Exchanges 31\u003c\/p\u003e \u003cp\u003eSummary 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Dealing with Investors 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Investor Relations Overview 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 37\u003c\/p\u003e \u003cp\u003eInvestor Relations Objectives and Goals 38\u003c\/p\u003e \u003cp\u003eInvestor Relations Tools 39\u003c\/p\u003e \u003cp\u003eThe Fact Sheet 41\u003c\/p\u003e \u003cp\u003eThe Press Release 42\u003c\/p\u003e \u003cp\u003eThe Annual Report 46\u003c\/p\u003e \u003cp\u003eThe Annual Meeting 48\u003c\/p\u003e \u003cp\u003eThe Company Web Site 49\u003c\/p\u003e \u003cp\u003eThe Road Show 54\u003c\/p\u003e \u003cp\u003eThe Conference Call 55\u003c\/p\u003e \u003cp\u003eFloat Management 57\u003c\/p\u003e \u003cp\u003eSummary 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Investment Community 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 61\u003c\/p\u003e \u003cp\u003eThe Analyst’s Perspective 61\u003c\/p\u003e \u003cp\u003eFinding the Right Analyst 63\u003c\/p\u003e \u003cp\u003eThe Sell Side 64\u003c\/p\u003e \u003cp\u003eAnalysts 64\u003c\/p\u003e \u003cp\u003eBrokers 67\u003c\/p\u003e \u003cp\u003eInvestment Bankers 69\u003c\/p\u003e \u003cp\u003eInvestor Relations Specialists 70\u003c\/p\u003e \u003cp\u003eThe Buy Side 70\u003c\/p\u003e \u003cp\u003eTypes of Investors 70\u003c\/p\u003e \u003cp\u003eInstitutional Investors 71\u003c\/p\u003e \u003cp\u003eIndividual Investors 73\u003c\/p\u003e \u003cp\u003eInvestment Clubs 75\u003c\/p\u003e \u003cp\u003eForeign Investors 76\u003c\/p\u003e \u003cp\u003ePresentations to Investors 76\u003c\/p\u003e \u003cp\u003eSummary 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Regulation FD (Fair Disclosure) 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 79\u003c\/p\u003e \u003cp\u003ePolicies 80\u003c\/p\u003e \u003cp\u003eProcedures 82\u003c\/p\u003e \u003cp\u003eControls 83\u003c\/p\u003e \u003cp\u003eSummary 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Stock Repurchases 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 87\u003c\/p\u003e \u003cp\u003eImpact on Earnings per Share 87\u003c\/p\u003e \u003cp\u003eLegal Ramifications 88\u003c\/p\u003e \u003cp\u003eSEC Reporting 89\u003c\/p\u003e \u003cp\u003eAdequate Disclosure and Repurchase Instructions 90\u003c\/p\u003e \u003cp\u003eImpact of Repurchases on Rule 13e-3 91\u003c\/p\u003e \u003cp\u003eSummary 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Dealing with the Securities and Exchange Commission 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Registration Statements 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 95\u003c\/p\u003e \u003cp\u003eForm S- 1 95\u003c\/p\u003e \u003cp\u003eForm S- 3 98\u003c\/p\u003e \u003cp\u003eForm S- 8 99\u003c\/p\u003e \u003cp\u003eThe Shelf Registration 100\u003c\/p\u003e \u003cp\u003eDeclaring a Registration Statement Effective 100\u003c\/p\u003e \u003cp\u003eControls 101\u003c\/p\u003e \u003cp\u003eSummary 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Regulation D (Sale of Unregistered Securities) 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 103\u003c\/p\u003e \u003cp\u003ePolicies 104\u003c\/p\u003e \u003cp\u003eProcedures 105\u003c\/p\u003e \u003cp\u003eControls 109\u003c\/p\u003e \u003cp\u003eSummary 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Rule 144 (Registration Exemption for Resale of Securities) 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 113\u003c\/p\u003e \u003cp\u003eProcedures 115\u003c\/p\u003e \u003cp\u003eControls 115\u003c\/p\u003e \u003cp\u003eSummary 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Rule 10b5-1 (Stock Trading Plans) 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 119\u003c\/p\u003e \u003cp\u003ePolicies 122\u003c\/p\u003e \u003cp\u003eSummary 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Regulation A (Small Issue Exemption) 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 125\u003c\/p\u003e \u003cp\u003ePolicies 127\u003c\/p\u003e \u003cp\u003eProcedures 127\u003c\/p\u003e \u003cp\u003eControls 129\u003c\/p\u003e \u003cp\u003eSummary 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Fedwire Payments 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 133\u003c\/p\u003e \u003cp\u003eSummary 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Form 8-K 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 137\u003c\/p\u003e \u003cp\u003eControls 144\u003c\/p\u003e \u003cp\u003eSummary 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Insider Securities Ownership and Trading 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 147\u003c\/p\u003e \u003cp\u003eSEC Filing Codes 151\u003c\/p\u003e \u003cp\u003eShort-Swing Profits 153\u003c\/p\u003e \u003cp\u003eShort Sales by Insiders 154\u003c\/p\u003e \u003cp\u003ePolicies 154\u003c\/p\u003e \u003cp\u003eControls 154\u003c\/p\u003e \u003cp\u003eSummary 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Proxy Solicitations 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 157\u003c\/p\u003e \u003cp\u003eOnline Proxy Voting 161\u003c\/p\u003e \u003cp\u003ePolicies 164\u003c\/p\u003e \u003cp\u003eProcedures 165\u003c\/p\u003e \u003cp\u003eControls 169\u003c\/p\u003e \u003cp\u003eSummary 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Regulation M-A (Mergers and Acquisitions) 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 171\u003c\/p\u003e \u003cp\u003ePolicies 174\u003c\/p\u003e \u003cp\u003eProcedures 177\u003c\/p\u003e \u003cp\u003eControls 179\u003c\/p\u003e \u003cp\u003eSummary 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Private Securities Litigation Reform Act (Forward-Looking Statements) 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 183\u003c\/p\u003e \u003cp\u003eThe Private Securities Litigation Reform Act 184\u003c\/p\u003e \u003cp\u003eForward-Looking Statements 185\u003c\/p\u003e \u003cp\u003ePolicies 188\u003c\/p\u003e \u003cp\u003eProcedures 189\u003c\/p\u003e \u003cp\u003eControls 190\u003c\/p\u003e \u003cp\u003eSummary 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 Sarbanes-Oxley Act 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 195\u003c\/p\u003e \u003cp\u003eThe Public Company Accounting Oversight Board 195\u003c\/p\u003e \u003cp\u003eAuditor Independence 197\u003c\/p\u003e \u003cp\u003eCorporate Responsibility 198\u003c\/p\u003e \u003cp\u003eEnhanced Financial Disclosures 201\u003c\/p\u003e \u003cp\u003eAnalyst Conflicts of Interest 202\u003c\/p\u003e \u003cp\u003eOther Significant Parts of the Act 203\u003c\/p\u003e \u003cp\u003eSummary 204\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Special Accounting Standards for a Public Company 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 Interim Reporting 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 207\u003c\/p\u003e \u003cp\u003eExample of Interim Reporting of Various Expenses 208\u003c\/p\u003e \u003cp\u003eSecond Example of Interim Reporting of Various Expenses 209\u003c\/p\u003e \u003cp\u003ePolicies 210\u003c\/p\u003e \u003cp\u003eProcedures 210\u003c\/p\u003e \u003cp\u003eControls 211\u003c\/p\u003e \u003cp\u003eDisclosures 212\u003c\/p\u003e \u003cp\u003eSummary 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 Segment Reporting 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 215\u003c\/p\u003e \u003cp\u003ePolicies 217\u003c\/p\u003e \u003cp\u003eProcedures 219\u003c\/p\u003e \u003cp\u003eControls 220\u003c\/p\u003e \u003cp\u003eDisclosures 220\u003c\/p\u003e \u003cp\u003eSummary 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 Earnings per Share 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 225\u003c\/p\u003e \u003cp\u003eThe Simple Capital Structure 225\u003c\/p\u003e \u003cp\u003eExample of EPS Computation—Simple Capital Structure 226\u003c\/p\u003e \u003cp\u003ePreferred Stock Dividends Payable in Common Shares 230\u003c\/p\u003e \u003cp\u003eThe Complex Capital Structure 231\u003c\/p\u003e \u003cp\u003eExample of the Impact of Contingent Stock Issuances on Earnings per Share 232\u003c\/p\u003e \u003cp\u003eExamples of EPS Computation—Complex Capital Structure 235\u003c\/p\u003e \u003cp\u003eParticipating Securities and the Two-Class Method 240\u003c\/p\u003e \u003cp\u003eExample—Participating Convertible Preferred Stock 241\u003c\/p\u003e \u003cp\u003eExample—Participating Convertible Debt Instrument 242\u003c\/p\u003e \u003cp\u003eExample—Participating Warrants 243\u003c\/p\u003e \u003cp\u003eThe Effect of Contracts That May Be Settled in Stock or Cash on DEPS 244\u003c\/p\u003e \u003cp\u003eInclusions\/Exclusions from Computation of DEPS 245\u003c\/p\u003e \u003cp\u003eThe Effect of Contingently Convertible Instruments on DEPS 245\u003c\/p\u003e \u003cp\u003eExample—Contingently Convertible Debt with a Market Price Trigger 246\u003c\/p\u003e \u003cp\u003eEffect on EPS of Redemption or Induced Conversion of Preferred Stock 246\u003c\/p\u003e \u003cp\u003eEarnings per Share Implications of Share-Based Employee Compensation 247\u003c\/p\u003e \u003cp\u003ePresentation of Earnings per Share 248\u003c\/p\u003e \u003cp\u003eControls 249\u003c\/p\u003e \u003cp\u003eSummary 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23 Staff Accounting Bulletins 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 251\u003c\/p\u003e \u003cp\u003eSelected Staff Accounting Bulletins 252\u003c\/p\u003e \u003cp\u003eSummary 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 24 Regulation G (Non-GAAP Information) 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 257\u003c\/p\u003e \u003cp\u003ePolicies 258\u003c\/p\u003e \u003cp\u003eProcedures 259\u003c\/p\u003e \u003cp\u003eControls 261\u003c\/p\u003e \u003cp\u003eReporting Examples 262\u003c\/p\u003e \u003cp\u003eSummary 264\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V Closing The Books of A Public Company 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 25 Constructing and Filing the Quarterly 10-Q and Annual 10-K Reports 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 269\u003c\/p\u003e \u003cp\u003eConstructing the SEC Filing 269\u003c\/p\u003e \u003cp\u003eQuarterly Auditor Reviews and Audits 276\u003c\/p\u003e \u003cp\u003eQuarterly Legal Review 279\u003c\/p\u003e \u003cp\u003eOfficer Certification 279\u003c\/p\u003e \u003cp\u003eAudit Committee Approval 280\u003c\/p\u003e \u003cp\u003eEDGARizing 281\u003c\/p\u003e \u003cp\u003eSummary 283\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 26 Controls for Financial Reporting 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 285\u003c\/p\u003e \u003cp\u003eControls for Financial Reporting 285\u003c\/p\u003e \u003cp\u003eSummary 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI Going Private 297\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 27 How to Take a Company Private 299\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 299\u003c\/p\u003e \u003cp\u003eThe Going Private Transaction 299\u003c\/p\u003e \u003cp\u003eRule 13e-3 300\u003c\/p\u003e \u003cp\u003eFilling Out Schedule 13E-3 301\u003c\/p\u003e \u003cp\u003eForm 15 304\u003c\/p\u003e \u003cp\u003eThe 300 Shareholder Limit 304\u003c\/p\u003e \u003cp\u003eSummary 305\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A Board Questionnaire 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex 311\u003c\/p\u003e \u003cb\u003eSteven M. Bragg, CPA,\u003c\/b\u003e has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst \u0026amp; Young and an auditor at Deloitte \u0026amp; Touche. He received a master's degree in finance from Bentley College, an MBA from Babson College, and a bachelor's degree in economics from the University of Maine. He has been the two-time president of the Colorado Mountain Club, is an avid alpine skier and mountain biker, and is a certified master diver. Mr. Bragg resides in Centennial, Colorado. He is also the author of \u003ci\u003eAccounting Best Practices\u003c\/i\u003e and \u003ci\u003eAccounting Policies and Procedures Manual, Fifth Edition\u003c\/i\u003e (both published by Wiley).  The road to an initial public offering (IPO) can be both expensive and time-consuming, requiring significant changes to a company. In addition, this shift also requires managers of private companies to bring their companies into compliance with the Securities and Exchange Commission (SEC) regulations or risk censure. Written by renowned accounting expert Steven Bragg, \u003ci\u003eRunning a Public Company: From IPO to SEC Reporting\u003c\/i\u003e shortens the learning curve dramatically by itemizing the key steps in the process of going public, handling investors, and dealing with the SEC.  \u003cp\u003eDescribing special accounting standards that only apply to public companies, this invaluable guide demystifies the process, reassuringly answering a multitude of questions managers may have, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eWhy should I consider buying a shell company?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow do I file for a listing on a stock exchange?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat should I put in the investor relations section of my Web site?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat is a road show, and how is it conducted?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow do I deal with analysts, brokers, institutional investors, and individual investors?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow do I impart information to investors while staying in compliance with Regulation FD?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat are the various methods for registering stock, and which ones are available to me?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow do I file a Rule 10b5-1 stock trading plan?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow do I obtain SEC filing codes?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow do I reconcile non-GAAP information back to a standard GAAP measure?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat information is included in a 10-K report, but not in a 10-Q report?\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat if I want to take my company private again?\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eRunning a Public Company: From IPO to SEC\u003c\/i\u003e Reporting is the ideal sourcebook for the mechanics of how to go public and stay there, while complying with all applicable regulations.\u003c\/p\u003e  \u003cb\u003ePraise for Running a Public Company: From IPO to SEC Reporting\u003c\/b\u003e  \u003cp\u003e\"Steve Bragg's book is an essential read for anyone contemplating a public offering or taking on leadership responsibility in a public company. Not only does he explain the complicated aspects of registration and reporting, he provides practical examples of policies, procedures, and controls to keep a public company on the right track. This book is easy to follow and will continue to be a resource for the reader.\"—Tom Wilkinson , PMB Helin Donovan, LLP\u003c\/p\u003e \u003cp\u003e\"I will recommend Running a Public Company: From IPO to SEC Reporting to my clients and consulting colleagues as an excellent resource. The book provides helpful guidance about the decision to go public, and about managing the requirements once a company is public. Steve Bragg's extensive knowledge stems from actual business experience, and his writing style makes a complex topic easier to follow and understand.\"—Valerie G. Walling, CPA, CMC, Management and Internal Controls Consultant\u003c\/p\u003e \u003cp\u003e\"I highly recommend Steve's new book, Running a Public Company: From IPO to SEC Reporting, because it's a reference manual and insider's guide that contains a treasure trove of valuable insights certain to help managers, accountants, and attorneys navigate through the countless challenges that arise when taking (and keeping) a company public.\"—Matthew Posta, Esq., CPA, Vice President of Finance, Key Air, LLC\u003c\/p\u003e \u003cp\u003e\"Mr. Bragg has done an excellent job of demystifying what is required to run your company and sell your stock in the public markets. I consider this a must-read for anyone considering a public offering or working with a public company.\"—Wray Rives, CPA\u003c\/p\u003e \u003cp\u003e\"Running a Public Company: From IPO to SEC Reporting is an incredibly exhaustive guide to going public, spanning the process from first deciding to take the leap to filing with the SEC and everything in between—so comprehensive that it even includes the SEC's account number for paying filing fees! This is yet another Steven Bragg title for professionals that takes a complicated and oftentimes confusing process and breaks it down into simple, easy-to-follow steps. Should our company ever decide to make that jump, it is reassuring to know that Running a Public Company has laid out the path before us in perfect detail. Whether used as a reference or a guide, Mr. Bragg makes the process simple, clear, and amazingly straightforward.\"—Adrienne Gonzalez, Project Coordinator, Roger CPA Review, Chief Information Officer, JrDeputyAccountant.com\u003c\/p\u003e \u003cp\u003e\"The first A to Z guide that I have seen. An excellent reference for management and investors alike.\"—Brian A. Lebrecht, Esq., President, The Lebrecht Group, APLC\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989975482597,"sku":"NP9780470446362","price":126.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470446362.jpg?v=1761786092","url":"https:\/\/k12savings.com\/products\/running-a-public-company-isbn-9780470446362","provider":"K12savings","version":"1.0","type":"link"}