{"product_id":"roi-for-nonprofits-isbn-9780470505540","title":"ROI For Nonprofits","description":"Explore the methods and processes to help nonprofits raise money in an environment that increasingly demands accountability, transparency, and results. The realities of today's economic environment have required that nonprofits, and those that raise money for them, make their case for support as strongly as possible. Warm and fuzzy appeals that tug at the heart strings have met with limited success. Assuming that funding targets intuitively know the value of the good work being done is unrealistic. The Key to Nonprofit Sustainability offers an abundance of pragmatic tips, tools, case studies, and techniques to make the process easy to understand and implement.  Foreword.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE Why ROI?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 Demystifying the Status Quo.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThey’re Big and In Business.\u003c\/p\u003e \u003cp\u003eFacts Are Facts.\u003c\/p\u003e \u003cp\u003eThey’re Everywhere.\u003c\/p\u003e \u003cp\u003eThey Are Different.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 The Changing Philanthropic Environment.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDead Economists and Nonprofits.\u003c\/p\u003e \u003cp\u003eThree Paradigm Shifts.\u003c\/p\u003e \u003cp\u003eThe Leverage of Investors.\u003c\/p\u003e \u003cp\u003eThe Evolving Landscape.\u003c\/p\u003e \u003cp\u003eAn Unlevel Playing Field.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 Organizational Reluctance.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning from the For-Profit World.\u003c\/p\u003e \u003cp\u003eFive Classic Fundraising Misconceptions.\u003c\/p\u003e \u003cp\u003eMore on \"People Give to People Not Causes\".\u003c\/p\u003e \u003cp\u003eMore on \"Nonprofit Can’t Be Run Like a Business\".\u003c\/p\u003e \u003cp\u003eSuccess Leaves Clues.\u003c\/p\u003e \u003cp\u003eFear of \"Putting Your Mission Up for Sale\".\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 Organizational Change.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMoving to an Investment-Based Mindset.\u003c\/p\u003e \u003cp\u003eNonprofit vs. For-Profit Models.\u003c\/p\u003e \u003cp\u003eMoving Up the Motivational Pyramid.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 Organizational Value\/Nonprofit ROI.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeyond Logic Models-Moving from Outcomes to Outcome Value.\u003c\/p\u003e \u003cp\u003eThe Silver Bullet Syndrome.\u003c\/p\u003e \u003cp\u003eDefining ROI.\u003c\/p\u003e \u003cp\u003eValuing Values.\u003c\/p\u003e \u003cp\u003eThe Value of Expected Value.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 Introducing the Organizational Value Proposition®.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarket Pull.\u003c\/p\u003e \u003cp\u003eIt’s the Economy, Stupid! Revisited.\u003c\/p\u003e \u003cp\u003eOvercoming the Pushback.\u003c\/p\u003e \u003cp\u003eStructural Obstacles.\u003c\/p\u003e \u003cp\u003eIntended Uses.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO ROI Foundations and Techniques.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 Building an OVP® for Your Organization.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFive Steps to Demonstrating Value.\u003c\/p\u003e \u003cp\u003eAreas of Focus.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 Suggested Methodologies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePresent Value Basics.\u003c\/p\u003e \u003cp\u003eCapital Budgeting.\u003c\/p\u003e \u003cp\u003ePresent Value of Future Benefits.\u003c\/p\u003e \u003cp\u003eMultiplier Effects.\u003c\/p\u003e \u003cp\u003eComparison Basics.\u003c\/p\u003e \u003cp\u003eReturn Ratios.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9 Communicating an ROI-Based Program.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTreating Investors as Investors.\u003c\/p\u003e \u003cp\u003eThe Importance of an Investor Relations Program.\u003c\/p\u003e \u003cp\u003eExamples.\u003c\/p\u003e \u003cp\u003eBut What Happens in Four Years?\u003c\/p\u003e \u003cp\u003eUnconventional Wisdom.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10 Putting OVP to Work: ROI Profiles.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOrganization 1: Rural, Small, and Dependent on Grants.\u003c\/p\u003e \u003cp\u003eOrganization 2: Good Track Record, but Not Well Known.\u003c\/p\u003e \u003cp\u003eOrganization 3: Demonstrating Importance to the Community.\u003c\/p\u003e \u003cp\u003eOrganization 4: Large and Well Known, but Campaign Has Stalled.\u003c\/p\u003e \u003cp\u003eOrganization 5: Large and Well Known, but ROI Not Obvious.\u003c\/p\u003e \u003cp\u003eOrganization 6: Drilling Deep into the Private Sector.\u003c\/p\u003e \u003cp\u003eOrganization 7: ROI Gene Wrong.\u003c\/p\u003e \u003cp\u003eOrganization 8: Making the Economic Pie Bigger.\u003c\/p\u003e \u003cp\u003eINDEX.\u003c\/p\u003e \u003cb\u003eTom Ralser\u003c\/b\u003e, founder of Capital Strategists Group, LLC, has worked with hundreds of organizations in forty-eight states. He has over eighteen years of experience working with organizations seeking his financial know-how and analytical skills. He holds the prestigious Chartered Financial Analyst (CFA) designation and applies his skills to the challenging task of investment justification in the nonprofit world.  \u003cb\u003ePraise for \u003ci\u003eROI for Nonprofits: The New Key to Sustainability\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"Tom Ralser has managed to condense his years of experience as an educator, lecturer, and consultant into a wonderful book filled with lessons learned, real-world situations and sound business approaches. This is bound to become a desk reference for many nonprofit executives.\"\u003cbr\u003e —\u003cb\u003ePatricia J. Kota, RN, MSPL\u003c\/b\u003e, Chief Executive Officer, Coastal Medical Access Project\u003c\/p\u003e \u003cp\u003e\"We have done logic models, SMART goals, and outcome measures for years. But after completing the OVP analysis, our staff and board members' enthusiasm for the mission increased, as they saw the significant economic value we contribute to our community each year. The OVP tool helps us make a compelling case for support that resonates with local donors and supporters beyond emotional appeals.\"\u003cbr\u003e —\u003cb\u003eMarina Sampanes Peed\u003c\/b\u003e, President and Executive Director, The IMPACT! Group\u003c\/p\u003e \u003cp\u003e\"Tom Ralser's groundbreaking book \u003ci\u003eROI for Nonprofits\u003c\/i\u003e is THE new guidebook for not-for-profit organizations serious about success.\"\u003cbr\u003e —\u003cb\u003eBob Johnson\u003c\/b\u003e, President, Smart Funding Plus, LLC\u003c\/p\u003e \u003cp\u003eWritten by Tom Ralser—a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector—\u003ci\u003eROI for Nonprofits: The New Key to Sustainability\u003c\/i\u003e offers immediately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989971058917,"sku":"NP9780470505540","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470505540.jpg?v=1761786077","url":"https:\/\/k12savings.com\/products\/roi-for-nonprofits-isbn-9780470505540","provider":"K12savings","version":"1.0","type":"link"}