{"product_id":"roberts-rules-of-innovation-isbn-9780470596999","title":"Robert's Rules of Innovation","description":"\u003cp\u003eFrom a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation\u003c\/p\u003e \u003cp\u003eIn this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's \"innovate or die\" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for \"addition by subtraction\" profitability. Concisely, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDistills Robert Brands' wealth of experience as a leader of international product development teams\u003c\/li\u003e \u003cli\u003eExplains why innovation is imperative\u003c\/li\u003e \u003cli\u003eProvides the practical steps needed to deliver innovation\u003c\/li\u003e \u003cli\u003eDraws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTimely, accessible, and indispensable, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e™ is a must-read for managers at all levels.\u003c\/p\u003e  Introduction.  \u003cp\u003e\u003cb\u003eCHAPTER 1 INNOVATION, SURVIVAL, AND THE \"AHA!\" MOMENT.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Do I Get to \"Aha!\"?\u003c\/p\u003e \u003cp\u003eInnovation Is Not a Luxury.\u003c\/p\u003e \u003cp\u003eWhere Does Innovation Begin?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 THE INNOVATOR'S MANIFESTO ROBERT'S RULES OF INNOVATION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInspire.\u003c\/p\u003e \u003cp\u003eNo Risk, No Innovation.\u003c\/p\u003e \u003cp\u003eNew Product Development Process.\u003c\/p\u003e \u003cp\u003eOwnership.\u003c\/p\u003e \u003cp\u003eValue Creation.\u003c\/p\u003e \u003cp\u003eAccountability.\u003c\/p\u003e \u003cp\u003eTraining and Coaching.\u003c\/p\u003e \u003cp\u003eIdea Management.\u003c\/p\u003e \u003cp\u003eObserve and Measure.\u003c\/p\u003e \u003cp\u003eNet Result and Reward.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 THE INNOVATION AUDIT THE INVALUABLE DISCOVERY PROCESS THAT SETS THE STAGE FOR ACTION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Audit Process.\u003c\/p\u003e \u003cp\u003eThe Short Audit.\u003c\/p\u003e \u003cp\u003eThe In-Depth Audit.\u003c\/p\u003e \u003cp\u003eThe Importance of Establishing a Benchmark.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 INNOVATION EMANCIPATION KEYS TO FREEING YOUR INNER INNOVATOR.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefeating Devil's Advocates to Become an Agent for Change.\u003c\/p\u003e \u003cp\u003eInnovation Democratization is the Key.\u003c\/p\u003e \u003cp\u003eThe Role of the Consensus Builder.\u003c\/p\u003e \u003cp\u003eThe Path of an Innovation Champion.\u003c\/p\u003e \u003cp\u003eThe Innovation Pay-Off: A Quick, Real-Life Story.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 INNOVATION IN THE TIME OF MULTINATIONAL TEAMS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Care and Feeding of Creatives.\u003c\/p\u003e \u003cp\u003eFor Creative People, It's About More Than Money.\u003c\/p\u003e \u003cp\u003eBabel, Babble and the Global Team Leader.\u003c\/p\u003e \u003cp\u003eTeam Building, One Step at a Time.\u003c\/p\u003e \u003cp\u003eViva la Difference!\u003c\/p\u003e \u003cp\u003eAretha Was Right: It's All About R-E-S-P-E-C-T.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 PATENTLY OBVIOUS THE CARE AND FEEDING OF YOUR INTELLECTUAL PROPERTY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntellectual Property: The Big Picture.\u003c\/p\u003e \u003cp\u003eIntellectual Property 101.\u003c\/p\u003e \u003cp\u003eFrequently Asked Questions.\u003c\/p\u003e \u003cp\u003eRemember: The Wolves Are Always At the Door.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 INNOVATION IMPLEMENTATION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started.\u003c\/p\u003e \u003cp\u003eDefine Your Organization's Needs.\u003c\/p\u003e \u003cp\u003eNPD Process in Action.\u003c\/p\u003e \u003cp\u003eCreating a Roadmap to Success.\u003c\/p\u003e \u003cp\u003eGuidelines for Progress.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 INNOVATION CHECKLIST.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePre-Flight Preparation.\u003c\/p\u003e \u003cp\u003eOr, If You \u003ci\u003eReally\u003c\/i\u003e Want Your Innovation Program To Flop…\u003c\/p\u003e \u003cp\u003eAdvice – and Encouragement -- from the Pros: A Roundtable Discussion.\u003c\/p\u003e \u003cp\u003eSustainable Innovation and You.\u003c\/p\u003e \u003cp\u003eAPPENDIX A PRODUCT DEVELOPMENT PROCESS.\u003c\/p\u003e \u003cp\u003eAPPENDIX B THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 1\u003c\/p\u003e \u003cp\u003eAPPENDIX C. THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 2\u003c\/p\u003e \u003cp\u003eKey Resources and Links.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eROBERT F. BRANDS\u003c\/b\u003e is President and founder of Brands \u0026amp; Company, LLC (\u003cb\u003ewww.innovationcoach.com\u003c\/b\u003e). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring \"at least one new product per year to market\"—resulting in double-digit profitable growth and share-holder value.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARTIN J. KLEINMAN\u003c\/b\u003e is a New York–based business writer and marketing communications specialist (\u003cb\u003ewww.commstratpr.com\u003c\/b\u003e). His experience includes work at a wide range of companies, such as DuPont, Johnson \u0026amp; Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.    \u003c\/p\u003e\u003cp\u003eInnovation, the key to your company's survival, must be encoded in your corporate DNA. It is an imperative—because you can bet your competitors are going at Innovation full-throttle.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eRobert's Rules of Innovation: A 10-Step Program for Corporate Survival\u003c\/i\u003e chronicles decades' worth of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like \u003ci\u003eRobert's Rules of Order\u003c\/i\u003e, which created order from chaos in meetings around the world, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e sets a new standard for \"doing\" Innovation, equipping you with the principles needed to:  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eInspire, lead, and drive the process\u003c\/li\u003e \u003cli\u003eManage risk, without letting fear of failure kill innovation\u003c\/li\u003e \u003cli\u003eCreate a formalized New Product Development (NPD) process—an absolute must\u003c\/li\u003e \u003cli\u003eConvince others to work outside their comfort zone\u003c\/li\u003e \u003cli\u003eBuild value for your Innovation\u003c\/li\u003e \u003cli\u003eInstill accountability—one of the most important of \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eProperly hire, train, and coach—to create, reinforce, and enhance your company's culture and mindset\u003c\/li\u003e \u003cli\u003eStay open to new ideas\u003c\/li\u003e \u003cli\u003eObserve, measure, and track NPD results—essential to optimal ROI\u003c\/li\u003e \u003cli\u003eGrow profitably, which benefits shareholders, stakeholders, employees, customers, and consumers\u003c\/li\u003e\n\u003c\/ul\u003e   \u003cp\u003eLet's face it, whether you manage a multinational company or an entrepreneurial start-up, or if you are a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit, the pressures today—in terms of time, budget, everything—are unprecedented in our lifetimes. \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e introduces you to easy-to-implement, immediately useful world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment.  \u003c\/p\u003e\u003cp\u003eGet passionate about creativity. Prepare to unleash your team's abilities. Create the next home-run new product. Do it all with the high-performance ideas found in \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eROBERT'S RULES OF INNOVATION\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"One surefire way to develop a compelling, competitive advantage is through Innovation. Every company needs this well-crafted blueprint to Innovation success.\"\u003cbr\u003e \u003cb\u003e—Jaynie Smith,\u003c\/b\u003e coauthor, \u003ci\u003eCreating Competitive Advantage\u003c\/i\u003e and President, Smart Advantage, Inc.  \u003c\/p\u003e\u003cp\u003e\"I like \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e because it provides practical guidelines for ensuring successful Innovation. The author's vast experience with Innovation projects provides context for understanding the challenges innovators are facing and how they can be overcome to become successful innovators.\"\u003cbr\u003e \u003cb\u003e—Han Gerrits,\u003c\/b\u003e CEO, Innovation Factory, and Professor, Vrije Universiteit, Amsterdam  \u003c\/p\u003e\u003cp\u003e\"I hate rulebooks. But I love \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e. This highly practical book, with its hands-on advice and detailed guidelines, is guaranteed to help you turn Innovation from the enigmatic into the systematic.\"\u003cbr\u003e \u003cb\u003e—Rowan Gibson,\u003c\/b\u003e coauthor, \u003ci\u003eInnovation to the Core\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Innovation: easy to talk about, hard to execute. Robert Brands teaches us not only how to create the conditions in which Innovation occurs, but how to verify that we've done our job at each stage. No business can truly compete without vibrant Innovation. \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e shows us how to get there and—most importantly—how to be consistent at it. Highly recommended.\"\u003cbr\u003e \u003cb\u003e—Peter Firestein,\u003c\/b\u003e author, \u003ci\u003eCrisis of Character: Building Corporate Reputation in the Age of Skepticism\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"As corporations understand more and more that consumers own brands, \u003ci\u003eRobert's Rules of Innovation\u003c\/i\u003e brings the road map on how to deliver the new ideas people want to the market place.\"\u003cbr\u003e \u003cb\u003e—Marc Gobe,\u003c\/b\u003e President, Emotional Branding LLC and bestselling author, \u003ci\u003eEmotional Branding\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989969223909,"sku":"NP9780470596999","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470596999.jpg?v=1761786071","url":"https:\/\/k12savings.com\/products\/roberts-rules-of-innovation-isbn-9780470596999","provider":"K12savings","version":"1.0","type":"link"}