{"product_id":"rga-by-design-isbn-9780847876471","title":"R\/GA By Design","description":"\u003cb\u003eThe history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor nearly half a century, R\/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Their influential projects include dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levi’s, and Bed Bath \u0026amp; Beyond; award-winning digital campaigns for Nike, Verizon, and Google; and co-creating Nike’s groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R\/GA has since become one of the world’s most celebrated creative agencies—renowned for its obsession with pushing design and technology to its limits. Digging deep into R\/GA’s archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R\/GA’s proudest moments. Though its name is most familiar within the marketing and entertainment industries, R\/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be.\u003cb\u003eAnne Quito\u003c\/b\u003e is a journalist and design critic whose writing appears in \u003ci\u003eFast Company\u003c\/i\u003e, \u003ci\u003eQuartz\u003c\/i\u003e, \u003ci\u003eThe Atlantic\u003c\/i\u003e, \u003ci\u003eArchitectural Digest\u003c\/i\u003e, and\u003ci\u003e Eye on Design\u003c\/i\u003e. She wrote the book \u003ci\u003eMag Men: Fifty Years of Making Magazines \u003c\/i\u003eand is the first recipient of the Steven Heller Prize for Cultural Commentary. \u003cb\u003eDebbie Millman\u003c\/b\u003e is an author, educator, curator, and host of the podcast \u003ci\u003eDesign Matters\u003c\/i\u003e and co-owner and editorial director of PrintMag.com.","brand":"Rizzoli","offers":[{"title":"Default Title","offer_id":48233499427045,"sku":"NP9780847876471","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780847876471.jpg?v=1767735319","url":"https:\/\/k12savings.com\/products\/rga-by-design-isbn-9780847876471","provider":"K12savings","version":"1.0","type":"link"}