{"product_id":"revolution-in-the-mailbox-isbn-9781118105115","title":"Revolution in the Mailbox","description":"This updated edition of Mal Warwick's landmark book \u003ci\u003eRevolution in the Mailbox\u003c\/i\u003e has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a \u003ci\u003estrategic tool.\u003c\/i\u003e  \u003cp\u003eTables, Figures, and Exhibits xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eAbout the Author xxv\u003c\/p\u003e \u003cp\u003eIntroduction: How We Got Here and Where We’re Going 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE: Making Direct Mail Work for Your Organization 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Strategic Uses of Direct Mail 11\u003c\/p\u003e \u003cp\u003e2 Selecting Your Audience 35\u003c\/p\u003e \u003cp\u003e3 Preparing Your Test Mailing 53\u003c\/p\u003e \u003cp\u003e4 Anatomy of a Direct Mail Fundraising Package 69\u003c\/p\u003e \u003cp\u003e5 Premiums and Other Involvement Devices 81\u003c\/p\u003e \u003cp\u003e6 Building Your Donor Base 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: Getting the Most from Your Donors 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Maximizing Donor Value 105\u003c\/p\u003e \u003cp\u003e8 Annual Giving and Membership Programs 125\u003c\/p\u003e \u003cp\u003e9 Monthly Giving 139\u003c\/p\u003e \u003cp\u003e10 High-Dollar Annual Giving Clubs 153\u003c\/p\u003e \u003cp\u003e11 The Many Uses of the Telephone 163\u003c\/p\u003e \u003cp\u003e12 Legacy Giving 173\u003c\/p\u003e \u003cp\u003e13 Thank-Yous, Welcome Packages, and Cultivation Mailings 183\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE: Direct Mail Fundraising Today and Tomorrow 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14 Mastering the New Media Mix 209\u003c\/p\u003e \u003cp\u003e15 Twelve Trends for a New Century 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR: Four Years in the Life of a Successful Direct Mail Program 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16 The Union of Concerned Scientists, 1999–2003 247\u003c\/p\u003e \u003cp\u003eResource A: Glossary 273\u003c\/p\u003e \u003cp\u003eResource B: Working with a Direct Mail Consultant 283\u003c\/p\u003e \u003cp\u003eResource C: Answering the Arguments Against Direct Mail 293\u003c\/p\u003e \u003cp\u003eResource D: Fundraising Ratios and Other Deceptions 299\u003c\/p\u003e \u003cp\u003eResource E: Direct Mail Fundraising in the Thirteenth Century? 305\u003c\/p\u003e \u003cp\u003eResource F: Reading List and On-Line Resources 309\u003c\/p\u003e \u003cp\u003eReferences 317\u003c\/p\u003e \u003cp\u003eIndex 319\u003c\/p\u003e \u003cp\u003eI Want to Hear from You! 325\u003c\/p\u003e \u003cb\u003eMal Warwick\u003c\/b\u003e, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick \u0026amp; Associates; Share Group; Donordigital; and Response Management Technologies. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of sixteen books on the topic of fundraising, including \u003ci\u003eHow to Write Successful Fundraising Letters\u003c\/i\u003e and \u003ci\u003eThe Five Strategies for Fundraising Success\u003c\/i\u003e.  This updated edition of Mal Warwick's landmark book \u003ci\u003eRevolution in the Mailbox\u003c\/i\u003e has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.  \u003cp\u003eIn addition to a wealth of new ideas and examples, this revised edition also contains new chapters on combining direct mail with telephone fundraising, using the Internet to improve your direct mail results, and promoting legacies through direct mail. Whether you're a seasoned professional or new to fundraising, you will find this book an essential guide to understanding how direct mail can be put to work to build your brand, strengthen relationships with your donors or members, and maximize your organization's income.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eRevolution in the Mailbox\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eRevolution in the Mailbox\u003c\/i\u003e is full of up-to-date, practical advice and tips for creating great direct mail appeals and for dealing with the changing nature of direct mail fundraising. After twenty years working in direct mail, I plan to use it as our basic guide to constantly improve our fundraising activities.\"\u003cbr\u003e —\u003cb\u003eRichard Pordes\u003c\/b\u003e, fundraising manager, UNICEF\u003c\/p\u003e \u003cp\u003e\"This book is bursting with ideas, examples, case studies, and insights that no serious direct marketer can do without. Mal Warwick paints a picture with solid argument and compelling logic of the future of donor communication. This is a must-have book for anyone keen to promote a cause, champion an idea, or raise dollars for a social issue.\"\u003cbr\u003e —\u003cb\u003eBernard Ross\u003c\/b\u003e, coauthor, \u003ci\u003eBreakthrough Thinking for Nonprofit Organizations\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"The new \u003ci\u003eRevolution in the Mailbox\u003c\/i\u003e is the best and most applicable book on direct mail you’ll ever read. Ever. Period. If you have the original, you’ll want to buy the revision for all the new material. If you don’t have the original–now considered a classic in the field–shame on you! But you can make up for it. Rush to buy the new version. Enjoy the feast.\"\u003cbr\u003e —\u003cb\u003eJerry Panas\u003c\/b\u003e, author, \u003ci\u003eMega-Gifts and Born to Raise\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Mal Warwick shows how direct mail is one of the strongest tools available when it comes to developing, communicating with, and activating supporters. Mal is the best in the business, and this book is a tremendous tool for anyone looking to grow and maintain a strong organization.\"\u003cbr\u003e —\u003cb\u003eRuss Feingold\u003c\/b\u003e, United States Senator (Wisconsin)\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989961228517,"sku":"NP9781118105115","price":54.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118105115.jpg?v=1761786041","url":"https:\/\/k12savings.com\/products\/revolution-in-the-mailbox-isbn-9781118105115","provider":"K12savings","version":"1.0","type":"link"}