{"product_id":"retail-geography-and-intelligent-network-planning-isbn-9780471498032","title":"Retail Geography and Intelligent Network Planning","description":"This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.  \u003cul\u003e \u003cli\u003eExplores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia\u003c\/li\u003e \u003cli\u003eNumerous global case studies are used to show keys issues\u003c\/li\u003e \u003cli\u003eDetails how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment\u003c\/li\u003e \u003cli\u003eDescribes how retailers can plan their cross channel network strategy for the future\u003c\/li\u003e \u003c\/ul\u003e\"Retail Intelligence \u0026amp; Network Planning\" baut auf dem Erfolg des Vorgängerbandes \"Intelligent GIS\" auf, in dem Grundlagen und Anwendungen von GIS und Raummodellen für die strategische Planung ausführlich dargelegt wurden. \"Retail Intelligence \u0026amp; Network Planning\" konzentriert sich in erster Linie auf den breiten Einzelhandelssektor; die hier behandelten Beispiele stammen aus einer Vielzahl von Branchen. Die Autoren erläutern, wie wichtig Fallstudien für die moderne Standortforschung sind und behandeln eine breite Palette von Fragen zu Standort, Distribution und Management der Vertriebskanalproblematik, die für Einzelhandels- und Dienstleistungsunternehmen von großem Interesse sind.  INTRODUCTION\u003cbr\u003e \u003cbr\u003e TRENDS IN RETAILING\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Demand-Side Changes\u003cbr\u003e \u003cbr\u003e Trends in Distribution and Retail Supply\u003cbr\u003e \u003cbr\u003e The Regulatory Environment\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e RETAIL LOCATIONS AND DISTRIBUTION CHANNELS:PAST,PRESENT AND FUTURE\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e The High Street or Town Centre\u003cbr\u003e \u003cbr\u003e The Superstore and Hypermarket\u003cbr\u003e \u003cbr\u003e The Discount Store\u003cbr\u003e \u003cbr\u003e The Shopping Centre or Mall\u003cbr\u003e \u003cbr\u003e The Retail Warehouse and Retail Park\u003cbr\u003e \u003cbr\u003e New Retail Locations\u003cbr\u003e \u003cbr\u003e New Retail Formats and Distribution Channels\u003cbr\u003e \u003cbr\u003e The Old versus the New\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e SPATIAL RETAIL GROWTH STRATEGIES\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Organic Growth\u003cbr\u003e \u003cbr\u003e Mergers and Acquisitions\u003cbr\u003e \u003cbr\u003e Franchising\u003cbr\u003e \u003cbr\u003e Joint Ventures and Strategic Alliances\u003cbr\u003e \u003cbr\u003e Warehouse LocationConclusion\u003cbr\u003e \u003cbr\u003e SPATIAL RETAIL GROWTH STRATEGIES\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e What is E-Commerce\/Internet Retailing?\u003cbr\u003e \u003cbr\u003e Who Makes Money from the Internet?\u003cbr\u003e \u003cbr\u003e Understanding Consumer Preferences\u003cbr\u003e \u003cbr\u003e Examples of Internet Retailing in Different Sectors\u003cbr\u003e \u003cbr\u003e Geography,the Internet and E-Commerce\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e TERRITORY PLANNING\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Territory Management\u003cbr\u003e \u003cbr\u003e Balanced Workloads\u003cbr\u003e \u003cbr\u003e Ef .cient Organization\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e METHODS FOR SITE SELECTION\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e An Inductive Approach to Site Selection\u003cbr\u003e \u003cbr\u003e A Deductive Approach to Site Selection\u003cbr\u003e \u003cbr\u003e Applied Location Modelling\u003cbr\u003e \u003cbr\u003e The Simplicity Spectrum\u003cbr\u003e \u003cbr\u003e SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT\u003cbr\u003e \u003cbr\u003e The Model and its Development\u003cbr\u003e \u003cbr\u003e Estimating the Small Area Demands for Products and Services\u003cbr\u003e \u003cbr\u003e The Supply Side\u003cbr\u003e \u003cbr\u003e Customer Flows and Store Revenues\u003cbr\u003e \u003cbr\u003e Providing a Decision-Support Capability\u003cbr\u003e \u003cbr\u003e The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e NETWORK REPRESENTATION PLANNING\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Case Study 1:Automotive Network Optimization\u003cbr\u003e \u003cbr\u003e Case Study 2:Financial Services Network Optimization\u003cbr\u003e \u003cbr\u003e Post-merger Network Optimization\u003cbr\u003e \u003cbr\u003e Retail network optimization\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e \u003cbr\u003e DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Geodemographics\u003cbr\u003e \u003cbr\u003e Enhancement of Geodemographics\u003cbr\u003e \u003cbr\u003e Lifestyle Databases\u003cbr\u003e \u003cbr\u003e Other Micro-Modelling Strategies\u003cbr\u003e \u003cbr\u003e A Financial Services Channel Simulation Model\u003cbr\u003e \u003cbr\u003e MEASURING THE BENEFITS OF SPATIAL MODELLING\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e Returns on Capital\u003cbr\u003e \u003cbr\u003e Operational Ef .ciency\u003cbr\u003e \u003cbr\u003e Improved Competitiveness\u003cbr\u003e \u003cbr\u003e Strategic Value\u003cbr\u003e \u003cbr\u003e Applications to Market RegulationConclusion\u003cbr\u003e \u003cbr\u003e CONCLUSION\u003cbr\u003e \u003cbr\u003e BIBLIOGRAPHY  \u003cp\u003e\"... an excellent introduction... offers a valuable insight on the development and commercial application of modelling techniques....\" (\u003cem\u003eUrban Studies Journal,\u003c\/em\u003e Vol 41(4), April 2004)  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMark Birkin\u003c\/b\u003e is the author of \u003ci\u003eRetail Geography and Intelligent Network Planning\u003c\/i\u003e, published by Wiley.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGraham Clarke\u003c\/b\u003e is a Senior Lecturer in the School of Geography, University of Leeds.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMartin P. Clarke\u003c\/b\u003e is the author of \u003ci\u003eRetail Geography and Intelligent Network Planning\u003c\/i\u003e, published by Wiley.\u003c\/p\u003e  \u003ci\u003eRetail Geography and Intelligent Network Planning\u003c\/i\u003e demonstrates the importance of geographical thinking in a wide variety of situations. The book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which now face retail and service businesses. This technology is especially crucial in an age when traditional channels of physical distribution such as bank branches and shops are increasingly complemented by electronic and virtual channels.  \u003cp\u003eBuilding on the success of \u003ci\u003eIntelligent GIS\u003c\/i\u003e (1996), which set out the principles and applications of GIS and spatial modelling for strategic planning, this new title concentrates on the concept of retail intelligence applied to retail planning by presenting examples relating to a wide range of business problems.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRetail Geography and Intelligent Network Planning\u003c\/i\u003e is an innovative book in several ways:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores some of the key retail trends impacting on retail location and store location studies by drawing on research undertaken in grocery and supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia\u003c\/li\u003e \u003cli\u003eExamines the role of e-commerce and its growth, and argues that geography will still be crucial to its success in the retail sector\u003c\/li\u003e \u003cli\u003ePresents readers with various spatial analysis methods and their usefulness for addressing retail growth strategies such as branch optimization.\u003c\/li\u003e \u003cli\u003eDraws examples from the authors' own expertise over the past fifteen years in retail consultancy\u003c\/li\u003e \u003c\/ul\u003e This book is invaluable reading for professionals working in retail location teams and consultancies, and for students studying retail geography, GIS , marketing and management.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989956542693,"sku":"NP9780471498032","price":109.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471498032.jpg?v=1761786022","url":"https:\/\/k12savings.com\/products\/retail-geography-and-intelligent-network-planning-isbn-9780471498032","provider":"K12savings","version":"1.0","type":"link"}