{"product_id":"restartup-isbn-9781119754404","title":"Restartup","description":"\u003cp\u003e\u003cb\u003eYour complete startup downturn survival guide\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eDuring a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn’t have to mean it’s time to shut up shop. \u003ci\u003eRestartup \u003c\/i\u003eshows how it’s possible—by choosing to embrace instability and seizing the new opportunities it provides—to stay afloat, and even to thrive.   \u003c\/p\u003e \u003cp\u003eArunkumar Krishnakumar and Maxson Tee —tech investor, influencer, blogger, and podcaster— use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe money pyramid—understand your crisis financing options\u003c\/li\u003e \u003cli\u003eMental Health – drop the societal taboo for the wellbeing of the company and the founders\u003c\/li\u003e \u003cli\u003eFundraising psychology—go beyond the deck and the proposition to get inside your investor’s head\u003c\/li\u003e \u003cli\u003eOperational efficiencies—know how to cut back but still hold onto your top people\u003c\/li\u003e \u003cli\u003eEmbrace the suck—see how a crisis can open up unexpected opportunities \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon’t let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity—and embrace the wild ride to survival and success.  \u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgements xxiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 \u003c\/b\u003e\u003cb\u003eEven Shit Floats in High Tide 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eThe Macros Matter 3\u003c\/p\u003e \u003cp\u003eCapitalism: The Pyramid Scheme 4\u003c\/p\u003e \u003cp\u003eTier 0 5\u003c\/p\u003e \u003cp\u003eTier 1 5\u003c\/p\u003e \u003cp\u003eTier 2 5\u003c\/p\u003e \u003cp\u003eTier 3 5\u003c\/p\u003e \u003cp\u003eTier 4 7\u003c\/p\u003e \u003cp\u003eTier 5 8\u003c\/p\u003e \u003cp\u003eRole of the Central Banks and Regulators 8\u003c\/p\u003e \u003cp\u003eVirtuous Cycles 10\u003c\/p\u003e \u003cp\u003eThe Wealth Effect 14\u003c\/p\u003e \u003cp\u003eAn Interplay of Incentives 14\u003c\/p\u003e \u003cp\u003eInvestor Dilemma 17\u003c\/p\u003e \u003cp\u003eConclusion 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 \u003c\/b\u003e\u003cb\u003eHindsight’s 2020 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 23\u003c\/p\u003e \u003cp\u003eStructural versus Event-Driven Crises 24\u003c\/p\u003e \u003cp\u003eStructural 25\u003c\/p\u003e \u003cp\u003eEvent-Driven 25\u003c\/p\u003e \u003cp\u003eThe Crisis Timeline 26\u003c\/p\u003e \u003cp\u003eBlack Monday 1987 27\u003c\/p\u003e \u003cp\u003eDot-Com Bubble 1999–2000 29\u003c\/p\u003e \u003cp\u003eThe Great Recession of 2008 31\u003c\/p\u003e \u003cp\u003eThe Year of Crises – 2020 35\u003c\/p\u003e \u003cp\u003eIf It Smells Like Funk 38\u003c\/p\u003e \u003cp\u003eGreed Is Good, or Is It? 38\u003c\/p\u003e \u003cp\u003eConsistent Overvaluation 39\u003c\/p\u003e \u003cp\u003eFailed Funding Rounds 39\u003c\/p\u003e \u003cp\u003eDown Rounds 40\u003c\/p\u003e \u003cp\u003eFunding Gaps 40\u003c\/p\u003e \u003cp\u003eData Collection 42\u003c\/p\u003e \u003cp\u003eEcosystem Pulse 43\u003c\/p\u003e \u003cp\u003eTeam 44\u003c\/p\u003e \u003cp\u003eProduct 45\u003c\/p\u003e \u003cp\u003eCompetition 47\u003c\/p\u003e \u003cp\u003eFunding 48\u003c\/p\u003e \u003cp\u003eConclusion 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 \u003c\/b\u003e\u003cb\u003eBe Your Own Shrink 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 53\u003c\/p\u003e \u003cp\u003eCrisis Is Here 54\u003c\/p\u003e \u003cp\u003ePut on Your Seat Belt First 54\u003c\/p\u003e \u003cp\u003eThe Emotional Gym 56\u003c\/p\u003e \u003cp\u003eOrganisational Emotional Fitness 60\u003c\/p\u003e \u003cp\u003eYou and Your Business: A 3D Model 61\u003c\/p\u003e \u003cp\u003ePassion 62\u003c\/p\u003e \u003cp\u003eSkills 63\u003c\/p\u003e \u003cp\u003eDemand 64\u003c\/p\u003e \u003cp\u003eStep Away 64\u003c\/p\u003e \u003cp\u003eSwitch Off or Snooze 65\u003c\/p\u003e \u003cp\u003eMentoring 67\u003c\/p\u003e \u003cp\u003eExecutive Coaching 68\u003c\/p\u003e \u003cp\u003eConnect and Inspire 68\u003c\/p\u003e \u003cp\u003eConclusion 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 \u003c\/b\u003e\u003cb\u003eThe Surgical Strike 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 73\u003c\/p\u003e \u003cp\u003eThe Startup Bell Curve 75\u003c\/p\u003e \u003cp\u003eA 3D Plan of Action 77\u003c\/p\u003e \u003cp\u003eSurvive: First-Order Optimisation 77\u003c\/p\u003e \u003cp\u003eNormalise: Second-Order Optimisation 77\u003c\/p\u003e \u003cp\u003eThrive: Third-Order Optimisation 78\u003c\/p\u003e \u003cp\u003eFirst-Order Optimisation 79\u003c\/p\u003e \u003cp\u003eCashFlow Is Oxygen 80\u003c\/p\u003e \u003cp\u003eSoul Searching 81\u003c\/p\u003e \u003cp\u003eWhat’s the Heart of Your Business? 82\u003c\/p\u003e \u003cp\u003eWhere Are You Relevant? 84\u003c\/p\u003e \u003cp\u003eIs Your Cost Structure Optimal? 85\u003c\/p\u003e \u003cp\u003eScenario Planning 87\u003c\/p\u003e \u003cp\u003eThe Soul versus Value Quadrant 88\u003c\/p\u003e \u003cp\u003eCold Decisions, Humane Execution 91\u003c\/p\u003e \u003cp\u003eCommunication Architecture 92\u003c\/p\u003e \u003cp\u003eClients: Increase Incoming 95\u003c\/p\u003e \u003cp\u003eSuppliers and Vendors: Decrease Outgoing 97\u003c\/p\u003e \u003cp\u003eThe Firm: Align Culture 98\u003c\/p\u003e \u003cp\u003eTeam: Handle with Care 99\u003c\/p\u003e \u003cp\u003eWhat Next? 103\u003c\/p\u003e \u003cp\u003eConclusion 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 \u003c\/b\u003e\u003cb\u003eCheck Your Mirrors 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 107\u003c\/p\u003e \u003cp\u003eSecond-Order Optimisation 108\u003c\/p\u003e \u003cp\u003eThe Who 110\u003c\/p\u003e \u003cp\u003eThe Why 112\u003c\/p\u003e \u003cp\u003eThe How Much 115\u003c\/p\u003e \u003cp\u003eThe How 118\u003c\/p\u003e \u003cp\u003eAsk Them 118\u003c\/p\u003e \u003cp\u003eGet Them 119\u003c\/p\u003e \u003cp\u003eUnderstand Them 120\u003c\/p\u003e \u003cp\u003eBehaviour versus Value 123\u003c\/p\u003e \u003cp\u003eConclusion 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 \u003c\/b\u003e\u003cb\u003eMap the Trip 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 127\u003c\/p\u003e \u003cp\u003eInfrastructure 128\u003c\/p\u003e \u003cp\u003ePolicy Infrastructure 128\u003c\/p\u003e \u003cp\u003ePayment Services Directive (PSD 2) 130\u003c\/p\u003e \u003cp\u003eBlockchain and Cryptocurrencies 131\u003c\/p\u003e \u003cp\u003eIndia’s Aadhaar 132\u003c\/p\u003e \u003cp\u003eDrug Discovery 134\u003c\/p\u003e \u003cp\u003eTechnology Infrastructure 134\u003c\/p\u003e \u003cp\u003eRise of the Machines 135\u003c\/p\u003e \u003cp\u003eAWS and Innovation 136\u003c\/p\u003e \u003cp\u003eBroadband and Video Genre 137\u003c\/p\u003e \u003cp\u003eEcosystem Infrastructure 139\u003c\/p\u003e \u003cp\u003eTalent Infrastructure 139\u003c\/p\u003e \u003cp\u003eFunding Infrastructure 141\u003c\/p\u003e \u003cp\u003eThe Missing Link 145\u003c\/p\u003e \u003cp\u003eConclusion 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 \u003c\/b\u003e\u003cb\u003eFrom Fiats to Ferraris 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 149\u003c\/p\u003e \u003cp\u003eThe 4D Lens 150\u003c\/p\u003e \u003cp\u003eTime: Longevity 151\u003c\/p\u003e \u003cp\u003eTime: Velocity 151\u003c\/p\u003e \u003cp\u003eSpace: Scale 152\u003c\/p\u003e \u003cp\u003eSpace: Weight 152\u003c\/p\u003e \u003cp\u003eThe Business Model Barometer 153\u003c\/p\u003e \u003cp\u003eContractually Predictable 155\u003c\/p\u003e \u003cp\u003eEnterprise Software 155\u003c\/p\u003e \u003cp\u003eSoftware as a Service (SaaS) 156\u003c\/p\u003e \u003cp\u003eSubscription 157\u003c\/p\u003e \u003cp\u003eBehaviourally Predictable 158\u003c\/p\u003e \u003cp\u003eAdvertising 160\u003c\/p\u003e \u003cp\u003eTransactional 161\u003c\/p\u003e \u003cp\u003eHybrid 162\u003c\/p\u003e \u003cp\u003eMarketplace 162\u003c\/p\u003e \u003cp\u003eMix, Match and Moonshot 164\u003c\/p\u003e \u003cp\u003eConclusion 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 \u003c\/b\u003e\u003cb\u003eHit Refresh 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 169\u003c\/p\u003e \u003cp\u003eThird-Order Optimisation 170\u003c\/p\u003e \u003cp\u003eThe Pirate Metrics 171\u003c\/p\u003e \u003cp\u003eShades of Grey 172\u003c\/p\u003e \u003cp\u003ePreserve the Soul 175\u003c\/p\u003e \u003cp\u003eContinue Experimentation 176\u003c\/p\u003e \u003cp\u003eBuild for a Crisis 177\u003c\/p\u003e \u003cp\u003eTip 1: Values Make or Break Firms 179\u003c\/p\u003e \u003cp\u003eTip 2: It’s the Team, Idiot 180\u003c\/p\u003e \u003cp\u003eTip 3: Decentralising Decision-Making 181\u003c\/p\u003e \u003cp\u003eTip 4: Data-Driven Accountability 182\u003c\/p\u003e \u003cp\u003eTip 5: Embracing Cost Consciousness 182\u003c\/p\u003e \u003cp\u003eTip 6: Growing Responsibly 183\u003c\/p\u003e \u003cp\u003eTip 7: Tapping into a Support Network 184\u003c\/p\u003e \u003cp\u003eTip 8: Mind the Mind 184\u003c\/p\u003e \u003cp\u003eConclusion 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 \u003c\/b\u003e\u003cb\u003eWinner Winner Chicken Dinner 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 189\u003c\/p\u003e \u003cp\u003eThe Macro Environment 190\u003c\/p\u003e \u003cp\u003eWhat History Tells Us 191\u003c\/p\u003e \u003cp\u003eWear Your Mask First 194\u003c\/p\u003e \u003cp\u003eCold Decisions and Humane Execution 197\u003c\/p\u003e \u003cp\u003eCustomer Is King 200\u003c\/p\u003e \u003cp\u003eInfrastructure Catalysts 203\u003c\/p\u003e \u003cp\u003eBusiness Model Evaluation 206\u003c\/p\u003e \u003cp\u003eAll Change 208\u003c\/p\u003e \u003cp\u003eConclusion 212\u003c\/p\u003e \u003cp\u003eGlossary 215\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003eARUNKUMAR KRISHNAKUMAR\u003c\/b\u003e is a partner at Delphos International, where he leads emerging markets technology investments. He holds a Master’s degree in Finance from the London School of Economics and a postgraduate Diploma in Global Business from Said Business School, University of Oxford. He is also a podcast host.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMAXSON J.Y. TEE\u003c\/b\u003e is Associate Vice President of Corporate Strategy and Digital Development at Barclays. He is also an investor and research analyst at Green Shores Capital.  \u003c\/p\u003e\u003cp\u003eWhen times are good, even mediocre startups get funded. However, when a financial downturn or crisis hits, getting access to funds becomes a lot more difficult. Very few startups survive a market downturn.\u003c\/p\u003e \u003cp\u003eBut not all startups succumb to difficult market conditions. Some come through these tough times leaner and stronger than ever. \u003ci\u003eRestartup: A Founder’s Guide to Crisis Navigation\u003c\/i\u003e delivers a series of interviews with venture capitalists, Chief Executive Officers, and academics, as well as a set of relevant case studies, to shed light on how successful startups hold on when the markets get rough. \u003c\/p\u003e\u003cp\u003eAccomplished investors, entrepreneurs, and authors discuss concepts like the money pyramid—which will help you understand your financing options during a crisis—and fundraising psychology tips that help you understand potential investors and what drives them during a financial crisis. \u003c\/p\u003e\u003cp\u003eYou’ll be introduced to the concepts, tools, and techniques you need to sail through the economic storm without battering your sails. You’ll discover the importance of protecting your mental health as a founder, maintaining your wellbeing even when things seem bleakest and most dire. \u003c\/p\u003e\u003cp\u003eYou’ll learn to embrace operational efficiencies, so that you reduce your burn rate and hold on to your top people during lean times, emerging from the crisis stronger than ever. Finally, you’ll discover how to welcome the opportunities that only present themselves in the depths of a market downturn. \u003c\/p\u003e\u003cp\u003ePerfect for startup executives, managers, and employees, as well as investors and entrepreneurs, \u003ci\u003eRestartup\u003c\/i\u003e will also earn a place in the libraries of anyone interested in how startups get financed in bear markets when circumstances get tough.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989952020709,"sku":"NP9781119754404","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119754404.jpg?v=1761786016","url":"https:\/\/k12savings.com\/products\/restartup-isbn-9781119754404","provider":"K12savings","version":"1.0","type":"link"}