{"product_id":"resonate-isbn-9780470632017","title":"Resonate","description":"\u003cb\u003eReveals the underlying story form of all great presentations that will not only create impact, but will move people to action\u003c\/b\u003e  \u003cp\u003ePresentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.\u003c\/p\u003e \u003cp\u003eJust as the author's first book helped presenters become visual communicators, \u003ci\u003eResonate\u003c\/i\u003e helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAuthor has a proven track record, including having created the slides in Al Gore's Oscar-winning \u003ci\u003eAn Inconvenient Truth\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eFocuses on content development methodologies that are not only fundamental but will move people to action\u003c\/li\u003e \u003cli\u003eUpends the usual paradigm by making the audience the hero and the presenter the mentor\u003c\/li\u003e \u003cli\u003eShows how to use story techniques of conflict and resolution\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePresentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with \u003ci\u003eResonate\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eForeword Dan Post xvi\u003c\/p\u003e \u003cp\u003eIntroduction xviii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Why Resonate? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePersuasion Is Powerful 2\u003c\/p\u003e \u003cp\u003eResonance Causes Change 4\u003c\/p\u003e \u003cp\u003eChange Is Healthy 6\u003c\/p\u003e \u003cp\u003ePresentations Are Boring 8\u003c\/p\u003e \u003cp\u003eThe Bland Leading the Bland 10\u003c\/p\u003e \u003cp\u003ePeople Are Interesting 12\u003c\/p\u003e \u003cp\u003eFacts Alone Fall Short 14\u003c\/p\u003e \u003cp\u003eStories Convey Meaning 16\u003c\/p\u003e \u003cp\u003eYou Are Not the Hero 18\u003c\/p\u003e \u003cp\u003eThe Audience Is the Hero 20\u003c\/p\u003e \u003cp\u003eResonance Rule #1 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Lessons From Myths and Movies 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIncorporate Story 26\u003c\/p\u003e \u003cp\u003eDrama Is Everything 28\u003c\/p\u003e \u003cp\u003eStory Templates Create Structure 30\u003c\/p\u003e \u003cp\u003eThe Hero’s Journey Structure 32\u003c\/p\u003e \u003cp\u003eCrossing the Threshold 34\u003c\/p\u003e \u003cp\u003eThe Contour of Communication 36\u003c\/p\u003e \u003cp\u003eThe Beginning and Call to Adventure 38\u003c\/p\u003e \u003cp\u003eThe Middle: Contrast 40\u003c\/p\u003e \u003cp\u003eCall to Action 42\u003c\/p\u003e \u003cp\u003eThe End 44\u003c\/p\u003e \u003cp\u003eWhat Is a Sparkline? 46\u003c\/p\u003e \u003cp\u003eCase Study: Benjamin Zander 48\u003c\/p\u003e \u003cp\u003eZander’s Sparkline 50\u003c\/p\u003e \u003cp\u003eResonance Rule #2 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Get To Know The Hero 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Do You Resonate with These Folks? 56\u003c\/p\u003e \u003cp\u003eSegment the Audience 58\u003c\/p\u003e \u003cp\u003eCase Study: Ronald Reagan 60\u003c\/p\u003e \u003cp\u003eMeet the Hero 64\u003c\/p\u003e \u003cp\u003eMeet the Mentor 66\u003c\/p\u003e \u003cp\u003eCreate Common Ground 68\u003c\/p\u003e \u003cp\u003eCommunicate from the Overlap 70\u003c\/p\u003e \u003cp\u003eResonance Rule #3 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Define The Journey 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing for the Audience’s Journey 76\u003c\/p\u003e \u003cp\u003eThe Big Idea 78\u003c\/p\u003e \u003cp\u003ePlan the Audience’s Journey 80\u003c\/p\u003e \u003cp\u003eTools for Mapping a Journey 82\u003c\/p\u003e \u003cp\u003eAcknowledge the Risk 84\u003c\/p\u003e \u003cp\u003eAddress Resistance 86\u003c\/p\u003e \u003cp\u003eMake the Reward Worth It 88\u003c\/p\u003e \u003cp\u003eCase Study: General Electric 90\u003c\/p\u003e \u003cp\u003eResonance Rule #4 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Create Meaningful Content 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEverything and the Kitchen Sink 98\u003c\/p\u003e \u003cp\u003eMore Than Just Facts 100\u003c\/p\u003e \u003cp\u003eDon’t Be So Cerebral 103\u003c\/p\u003e \u003cp\u003eContrast Creates Contour 104\u003c\/p\u003e \u003cp\u003eTransform Ideas Into Meaning 107\u003c\/p\u003e \u003cp\u003eRecall Stories 108\u003c\/p\u003e \u003cp\u003eTurn Information Into Stories 110\u003c\/p\u003e \u003cp\u003eCase Study: Cisco Systems 112\u003c\/p\u003e \u003cp\u003eMove from Data to Meaning 117\u003c\/p\u003e \u003cp\u003eMurder Your Darlings 118\u003c\/p\u003e \u003cp\u003eFrom Ideas to Messages 120\u003c\/p\u003e \u003cp\u003eResonance Rule #5 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Structure Reveals Insights 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEstablish Structure 126\u003c\/p\u003e \u003cp\u003eMake Sense 128\u003c\/p\u003e \u003cp\u003eCase Study: Richard Feynman 130\u003c\/p\u003e \u003cp\u003eFeynman’s Sparkline 132\u003c\/p\u003e \u003cp\u003eOrder Messages for Impact 134\u003c\/p\u003e \u003cp\u003eCreate Emotional Contrast 136\u003c\/p\u003e \u003cp\u003eContrast the Delivery 138\u003c\/p\u003e \u003cp\u003ePutting Your Story on the Silver Screen 140\u003c\/p\u003e \u003cp\u003eProcess Recap 142\u003c\/p\u003e \u003cp\u003eResonance Rule #6 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Deliver Something They’ll Always Remember 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreate a S.T.A.R. Moment 148\u003c\/p\u003e \u003cp\u003eCase Study: Michael Pollan 151\u003c\/p\u003e \u003cp\u003eRepeatable Sound Bites 152\u003c\/p\u003e \u003cp\u003eEvocative Visuals 154\u003c\/p\u003e \u003cp\u003eCase Study: Pastor John Ortberg 156\u003c\/p\u003e \u003cp\u003eOrtberg’s Sparkline 158\u003c\/p\u003e \u003cp\u003eCase Study: Rauch Foundation 160\u003c\/p\u003e \u003cp\u003eCase Study: Steve Jobs 163\u003c\/p\u003e \u003cp\u003eJobs’s Sparkline 164\u003c\/p\u003e \u003cp\u003eResonance Rule #7 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 There’s Always Room To Improve 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAmplify the Signal, Minimize the Noise 170\u003c\/p\u003e \u003cp\u003eGive a Positive First Impression 172\u003c\/p\u003e \u003cp\u003eHop Down from Your Tower 174\u003c\/p\u003e \u003cp\u003eValue Brevity 176\u003c\/p\u003e \u003cp\u003eWean Yourself from the Slides 178\u003c\/p\u003e \u003cp\u003eBalance Emotion 180\u003c\/p\u003e \u003cp\u003eHost a Screening with Honest Critics 182\u003c\/p\u003e \u003cp\u003eCase Study: Markus Covert, PhD 184\u003c\/p\u003e \u003cp\u003eCase Study: Leonard Bernstein 187\u003c\/p\u003e \u003cp\u003eResonance Rule #8 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Change Your World 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChanging the World Is Hard 194\u003c\/p\u003e \u003cp\u003eUse Presentations to Help Change the World 196\u003c\/p\u003e \u003cp\u003eDon’t Use Presentations for Evil 199\u003c\/p\u003e \u003cp\u003eEnron’s Presentations During Implosion 200\u003c\/p\u003e \u003cp\u003eGain Competitive Advantage 202\u003c\/p\u003e \u003cp\u003eCase Study: Martin Luther King Jr. 204\u003c\/p\u003e \u003cp\u003eKing’s Sparkline 206\u003c\/p\u003e \u003cp\u003eCase Study: Martha Graham 210\u003c\/p\u003e \u003cp\u003eBe Transparent So People See Your Idea 214\u003c\/p\u003e \u003cp\u003eYou Can Transform Your World 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInspiration Is Everywhere 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Wolfgang Amadeus Mozart 222\u003c\/p\u003e \u003cp\u003eSonata Sparkline 224\u003c\/p\u003e \u003cp\u003eCase Study: Alfred Hitchcock 226\u003c\/p\u003e \u003cp\u003eCase Study: E. E. Cummings 228\u003c\/p\u003e \u003cp\u003eResonance Rule #9 233\u003c\/p\u003e \u003cp\u003eReferences 234\u003c\/p\u003e \u003cp\u003ePicture Credits 237\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e \u003cp\u003eSpecial Thanks 248\u003c\/p\u003e  \u003cp\u003e\"... a lavish, coffee table-style book... packed with useful and adaptable techniques for improving your presentations.\" (\u003cem\u003eResonate\u003c\/em\u003e)   \u003c\/p\u003e\u003cp\u003eSince 1988, \u003cb\u003eNancy Duarte's\u003c\/b\u003e award-winning firm has created over a quarter of a million presentations that have shaped the perception of the world's leading brands and thought leaders. Duarte Design is one of the largest design firms and woman-owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter.\u003c\/p\u003e  \u003cp\u003eBy leveraging techniques normally reserved for cinema and literature, \u003ci\u003eResonate\u003c\/i\u003e reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.\u003c\/p\u003e \u003cp\u003eWith \u003ci\u003eResonate\u003c\/i\u003e, you'll be able to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLeverage the hidden story structures inherent in great communication\u003c\/li\u003e \u003cli\u003eConnect with your audience empathetically\u003c\/li\u003e \u003cli\u003eCreate captivating content\u003c\/li\u003e \u003cli\u003eCraft ideas that get repeated\u003c\/li\u003e \u003cli\u003eInspire enthusiasm and support for your vision\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\"Finally! Someone has incorporated the power of story into presentations!\"\u003cbr\u003e \u003cb\u003e—Damon Lindelof\u003c\/b\u003e, Co-creator of \u003ci\u003eLOST\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!\"\u003cbr\u003e \u003cb\u003e—Patrick Lencioni\u003c\/b\u003e, President, The Table Group Author, \u003ci\u003eThe Five Dysfunctions of a Team\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Few things excite me more than a great communicator—something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's \u003ci\u003eResonate\u003c\/i\u003e. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy.\"\u003cbr\u003e \u003cb\u003e—Ken Blanchard\u003c\/b\u003e, Co-author of \u003ci\u003eThe One Minute Manager\u003c\/i\u003e, Recipient of Golden Gavel Award\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989950054629,"sku":"NP9780470632017","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470632017.jpg?v=1761786009","url":"https:\/\/k12savings.com\/products\/resonate-isbn-9780470632017","provider":"K12savings","version":"1.0","type":"link"}