{"product_id":"resilient-isbn-9781119773870","title":"Resilient","description":"\u003cp\u003e\u003cb\u003eA \u003ci\u003eWall Street Journal\u003c\/i\u003e Bestseller\u003cbr\u003e\u003cbr\u003eDiscover how to overcome anything, bootstrap, and go from initial concept to Series A funding with this firsthand look at entrepreneurship \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eResilient \u003c\/i\u003edelivers an invaluable collection of private journal entries mapping out a path from bootstrapping a multi-million dollar business to raising millions in Series A funding for another. Entrepreneur and Resilia CEO Sevetri Wilson describes her journey from self-funding to venture capital success. Written for ambitious and aspiring entrepreneurs like herself, Wilson covers a wide variety of topics about the entrepreneurial journey:  \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to go from idea to product \u003c\/li\u003e \u003cli\u003eThe correct way to dive into the hiring process \u003c\/li\u003e \u003cli\u003ePreparing to raise money \u003c\/li\u003e \u003cli\u003eBuilding a tech company as a non-technical founder \u003c\/li\u003e \u003cli\u003eHow to select the right accelerators, programs, and pitch competitions \u003c\/li\u003e \u003cli\u003eCreating wealth while building a business \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe author also shares her “Simple Agreement for Future Equity” (SAFE) agreement and first pitch deck. Perfect for entrepreneurs, startup enthusiasts, and founders, \u003ci\u003eResilient\u003c\/i\u003e belongs on the bookshelves of anyone interested in the process of bootstrapping and\/or raising capital to grow a business in any sector. \u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 \u003c\/b\u003e\u003cb\u003eComing From Where I’m From 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTriple Threat 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 \u003c\/b\u003e\u003cb\u003eThe Difference 16\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFocus 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 \u003c\/b\u003e\u003cb\u003eBootstrapping versus Raising Capital 28\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfessional Services to Startup 28\u003c\/p\u003e \u003cp\u003eOn the Bootstrapping Process 31\u003c\/p\u003e \u003cp\u003eRepeatable and Predictable Revenue, Regardless 38\u003c\/p\u003e \u003cp\u003eMoney Can’t Be the Only Motivation 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 \u003c\/b\u003e\u003cb\u003eIdea to Product: Building a Startup 42\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting With Funding 42\u003c\/p\u003e \u003cp\u003eStarting Without Funding 43\u003c\/p\u003e \u003cp\u003eWhat \u003ci\u003eNot \u003c\/i\u003eto Do When Starting a Company 44\u003c\/p\u003e \u003cp\u003eYou’ll Never Get Going Unless 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 \u003c\/b\u003e\u003cb\u003eBuilding a Team 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHiring and Finding Freelancers and Others 49\u003c\/p\u003e \u003cp\u003eOut of the Gate 57\u003c\/p\u003e \u003cp\u003eContingency versus Retained Recruiters 59\u003c\/p\u003e \u003cp\u003eGet Out of the Way 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 \u003c\/b\u003e\u003cb\u003eI Hear You, But I Need Capital 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinancing Terminology 68\u003c\/p\u003e \u003cp\u003ePreparing to Raise 70\u003c\/p\u003e \u003cp\u003eWhat Legal Documents Should I Use? 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 \u003c\/b\u003e\u003cb\u003eRaising a Pre-Seed $400,000 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePre-Seed, Better Known as a Friends-and-Family Round 79\u003c\/p\u003e \u003cp\u003eThe Pitch 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 \u003c\/b\u003e\u003cb\u003eAccelerators and Pitch Competitions? Bang or Bust 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 \u003c\/b\u003e\u003cb\u003eRaising My Seed Round 98\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 \u003c\/b\u003e\u003cb\u003eProduct Market Fit 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSales: Remember Predictable, Repeatable Revenue? 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 \u003c\/b\u003e\u003cb\u003eRaising a Series A 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 \u003c\/b\u003e\u003cb\u003eHoly Crap—A Pandemic! 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePrioritizing Mental Well-Being 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 \u003c\/b\u003e\u003cb\u003eThe Murder of George Floyd, Breonna Taylor, and BLM 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Talk I Had With My Team 123\u003c\/p\u003e \u003cp\u003eThe Role of Philanthropy in Creating Equity 125\u003c\/p\u003e \u003cp\u003eSystemic Issues Facing Black-Led Technology Companies 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 \u003c\/b\u003e\u003cb\u003eMy Hopes, and Losing an Icon 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Role Technology Plays 129\u003c\/p\u003e \u003cp\u003eOn Building Generational Wealth 132\u003c\/p\u003e \u003cp\u003eAppendix 137\u003c\/p\u003e \u003cp\u003eGlossary 139\u003c\/p\u003e \u003cp\u003eRate Sheet 145\u003c\/p\u003e \u003cp\u003eOnline Resources 149\u003c\/p\u003e \u003cp\u003eAbout the Author 151\u003c\/p\u003e \u003cp\u003eIndex 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSevetri Wilson\u003c\/b\u003e is an entrepreneur and the founder of two companies: Solid Ground Innovations and Resilia. She bootstrapped her first company, SGI, to seven figures with zero capital and has raised over $11M to date for Resilia.  She is the first Black woman in New Orleans to raise over $1MM in venture capital, and has raised the most of any female founder from her home state of Louisiana. She has been featured in \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eBlack Enterprise\u003c\/i\u003e, \u003ci\u003eEssence\u003c\/i\u003e, \u003ci\u003eInc.\u003c\/i\u003e, \u003ci\u003eEntrepreneur\u003c\/i\u003e, CNN,  and \u003ci\u003eUSA Today\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003eFor many, the entrepreneurial road is long and winding, and attempting to go from nothing to a successful and profitable enterprise is a difficult path. In \u003ci\u003eResilient\u003c\/i\u003e, entrepreneur and Resilia CEO Sevetri Wilson provides a roadmap for the entrepreneurial journey. From bootstrapping to raising capital, \u003ci\u003eResilient\u003c\/i\u003e delivers a step-by-step guide to succeeding at entrepreneurship regardless of your industry or background.\u003c\/p\u003e \u003cp\u003eThe book offers an invaluable collection of private journal entries mapping Wilson's journey from bootstrapping her first business, Solid Ground Innovations, to raising millions in capital for Resilia, the technology startup she founded in 2016. The journal entries contain priceless advice from building a profitable business without investment capital to navigating periods of market uncertainty and volatility while seeking funding for your very own startup. \u003c\/p\u003e\u003cp\u003eYou'll learn about how to go from idea to product, how to properly dive into the hiring process, preparing to raise money from pre-seed to Series A, the benefits and drawbacks of accelerators, and her take on pitch competitions. You'll also discover the exact Simple Agreement for Future Equity (SAFE) the author used, along with her first pitch deck to help guide your efforts. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eResilient\u003c\/i\u003e walks you through the company creation process from start to present day. You'll learn about the differences between starting a company with capital and starting a company without capital, as well as how to build a team and structure compensation agreements in a way that retains value in your company. \u003c\/p\u003e\u003cp\u003ePerfect for startup founders, entrepreneurs, and anyone seeking a firsthand account on how to start and grow their ideas, mindset, and business, \u003ci\u003eResilient\u003c\/i\u003e will also earn a place in the libraries of managers and executives at growing companies looking for a robust roadmap to entrepreneurial success.  \u003c\/p\u003e\u003cp\u003e\"Sevetri Wilson emerged as a rising star among a new generation of  entrepreneurs when she founded her first company, Solid Ground Innovations LLC, with zero capital, and grew it into a seven-figure enterprise—at the age of 22. Chief among these lessons, she declares: 'This is a game of resiliency.'\"\u003cbr\u003e\u003cb\u003e—Alfred Edmond, Jr.,\u003c\/b\u003e SVP\/Editor-at-large, \u003ci\u003eBlack Enterprise\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Entrepreneurs worldwide are sure to gain a lot of value from consuming  Sevetri's stories, anecdotes, and guidance laid out in this book.\"\u003cbr\u003e\u003cb\u003e—Ismail Maiyegun,\u003c\/b\u003e cofounder \/ CTO, Hingeto (Acquired)  \u003c\/p\u003e\u003cp\u003e\"'If you want to become a millionaire, you have to take risks.' Sevetri gives us  her story and advice on how to create generational wealth.\"\u003cbr\u003e\u003cb\u003e—\u003ci\u003eBusiness Insider\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Sevetri is creating technology that is going to drastically change the way  nonprofits and grantmakers engage. Cities and communities will be  transformed by the execution of the vision she has created for Resilia. Her rise in business, technology, and philanthropy has been captivating to watch.\"\u003cbr\u003e\u003cb\u003e—Walter Isaacson,\u003c\/b\u003e Former President and CEO of Aspen Institute\/Former chair and CEO of CNN and Editor of \u003ci\u003eTime\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Sevetri knows how to turn her passions into opportunities. Her work has been included in the White House report on volunteerism in the U.S., she's been honored as Business Woman of the Year in Louisiana, one of the youngest to receive this recognition, and the list goes on. Yet, beyond her business achievements, it is her desire to uplift everyone around her that is truly most admirable.\"\u003cbr\u003e\u003cb\u003e—Cedric Richmond,\u003c\/b\u003e Senior Advisor to the President and Director of the White House Office of Public Engagement\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989949268197,"sku":"NP9781119773870","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119773870.jpg?v=1761786004","url":"https:\/\/k12savings.com\/products\/resilient-isbn-9781119773870","provider":"K12savings","version":"1.0","type":"link"}