{"product_id":"reinventing-the-entrepreneur-isbn-9781118584453","title":"Reinventing the Entrepreneur","description":"\u003cb\u003eIntroducing a million-dollar business model that you can do from home, on the road, or in your spare time\u003c\/b\u003e  \u003cp\u003eMary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her clients, and now you can too.\u003c\/p\u003e \u003cp\u003eIt's called The Inbox Magazine (The iMag for short) and regardless of the size of your staff—from one to one hundred—or whether you spend ten or forty hours a week working at it, this revolutionary approach to running a business is your ticket to success and financial independence.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMakes Mary Ellen Tribby's extraordinarily successful business strategies available to the public in a book for the first time\u003c\/li\u003e \u003cli\u003eIf you're already in business, it arms you with proven techniques for boosting your bottom line by an order of magnitude—in no time\u003c\/li\u003e \u003cli\u003eIf you're a novice entrepreneur, it delivers powerful tools for getting your business off the ground and running full throttle—right away\u003c\/li\u003e \u003cli\u003eThe perfect tool for the time, the Inbox Magazine is what you need to create a huge impact with the minimum investment of time, energy, and money\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eAcknowledgments xi\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction: Turning Someday into Payday 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: The Who and the Why\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Idea Brainstorming: Fun, Fast, and Easy 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscover the Three “P’s”: Passion, Purpose, and Profits 9\u003c\/p\u003e \u003cp\u003eIs It Sellable? 12\u003c\/p\u003e \u003cp\u003eQuick Start Summary 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Markets versus Topics: Understand the Difference and Prosper 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStarting Small Is Better 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Determining Market Size: Easy as the Three Bears—It’s Got to Be Just Right 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere’s There’s a Good Question, There’s a Great Answer 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Your Subscriber Avatar: Knowing Your Ideal Customer 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBirds of a Feather Flock Together 30\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Competitive Analysis: The Direct and Indirect 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTwo Is Better Than One 33\u003c\/p\u003e \u003cp\u003eQuick Start Summary 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Anatomy of Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 A Proven Business Model: If It Ain’t Broken 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Pros and Cons of Each Business Model 41\u003c\/p\u003e \u003cp\u003eWhat’s a Guru? 45\u003c\/p\u003e \u003cp\u003eNo Face—No Name 46\u003c\/p\u003e \u003cp\u003eShow Me the Money 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Naming Your Inbox Magazine: It’s Got to Be Good! 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Name Can Make You or Break You 51\u003c\/p\u003e \u003cp\u003eGive the People What They Want 56\u003c\/p\u003e \u003cp\u003eGive It a K.I.S.S. 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Design and Frequency: It’s All about Engagement 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen, Oh When 63\u003c\/p\u003e \u003cp\u003ePlain Text or HTML—What? 64\u003c\/p\u003e \u003cp\u003eLet’s Push It! 65\u003c\/p\u003e \u003cp\u003eIt Needs to Be Actionable and Useful 66\u003c\/p\u003e \u003cp\u003eStick to Your Guns 67\u003c\/p\u003e \u003cp\u003eYour Panache 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Software and Systems: Technology Made Easy 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Bad You Need to Know 71\u003c\/p\u003e \u003cp\u003eYou Want to Stay Single 71\u003c\/p\u003e \u003cp\u003eWebsites Have Never Been Easier 72\u003c\/p\u003e \u003cp\u003eOpt Them In—Send It Out 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Don’t Wait: Action You Can Take Right Now 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAction Step 1 75\u003c\/p\u003e \u003cp\u003eAction Step 2 76\u003c\/p\u003e \u003cp\u003eAction Step 3 77\u003c\/p\u003e \u003cp\u003eAction Step 4 78\u003c\/p\u003e \u003cp\u003eAction Step 5 79\u003c\/p\u003e \u003cp\u003eYou Are on Your Way! 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: The Useful and the Actionable\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Building Your Panel: Content Is King 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThree Easy Steps for Putting Your Panel Together 86\u003c\/p\u003e \u003cp\u003eStep 1: Brainstorm a List of Potential Panelists 86\u003c\/p\u003e \u003cp\u003e“No” Won’t Be an Option 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 You, the Author: Article Writing Made Easy 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAlert Yourself 107\u003c\/p\u003e \u003cp\u003eBecome a Dictator 108\u003c\/p\u003e \u003cp\u003eTake It to the Bank 110\u003c\/p\u003e \u003cp\u003eCreating the Perfect Article Structure Is Golden 111\u003c\/p\u003e \u003cp\u003eCreating Engaging Content 113\u003c\/p\u003e \u003cp\u003eBe Remarkable 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Sourcing Compiled Content: Done for Your Filler 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePrivate Label Resale Content 117\u003c\/p\u003e \u003cp\u003eArticle Sites 119\u003c\/p\u003e \u003cp\u003ePublic Domain Content 120\u003c\/p\u003e \u003cp\u003eMeat, Vegetables, and Bread 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Don’t Delay: Action You Should Take Right Now 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReality Awaits 127\u003c\/p\u003e \u003cp\u003ePart Four: The Art and Brilliance of a Community\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Landing Pages: Land on It and Squeeze It, Baby 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eQuantity Plus Quality Equals a Great List 131\u003c\/p\u003e \u003cp\u003eLong versus Short Squeeze Pages 140\u003c\/p\u003e \u003cp\u003eThe Elements of a Squeeze Page 144\u003c\/p\u003e \u003cp\u003eGet Out of the Headlights 146\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Lead Magnets: Your Ambassador 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypes of Lead Magnets 151\u003c\/p\u003e \u003cp\u003eThe Reciprocal 151\u003c\/p\u003e \u003cp\u003eNot Peanut Butter and Jelly 152\u003c\/p\u003e \u003cp\u003eBe a Leader with Your Lead Magnet 156\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Your First 1,000: It’s a Numbers Game 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep 1: Social Media Marketing 160\u003c\/p\u003e \u003cp\u003eStep 2: Article Marketing 163\u003c\/p\u003e \u003cp\u003eStep 3: Active Content Syndication 172\u003c\/p\u003e \u003cp\u003eStep 4: Press Releases 174\u003c\/p\u003e \u003cp\u003eStep 5: Viral PDFs\/Infographics 176\u003c\/p\u003e \u003cp\u003eStep 6: Ad and Resource Swaps 177\u003c\/p\u003e \u003cp\u003eLess Is More 178\u003c\/p\u003e \u003cp\u003eLow-Hanging Fruit Is Always the Way to Go 179\u003c\/p\u003e \u003cp\u003ePart Five: Finally, a Real Business of Your Own\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Let’s Start Monetizing: The Smart Way 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAffiliate Promotions 183\u003c\/p\u003e \u003cp\u003eNobody Likes Greedy 184\u003c\/p\u003e \u003cp\u003eGive Them What They Want 185\u003c\/p\u003e \u003cp\u003eThe Proof Is in the Pudding 185\u003c\/p\u003e \u003cp\u003eSelling Advertising 187\u003c\/p\u003e \u003cp\u003eRates and Data: It’s All in the Cards 193\u003c\/p\u003e \u003cp\u003eEvolution in Advertising 197\u003c\/p\u003e \u003cp\u003eBrokers and Managers 199\u003c\/p\u003e \u003cp\u003eLogical and Methodical 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 The Publisher’s Matrix: Your Content Empire 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDetermine Your Needs 206\u003c\/p\u003e \u003cp\u003ePublisher Method 1: Joint Venture Partnerships 206\u003c\/p\u003e \u003cp\u003ePublisher Method 2: Buying and Licensing Content 210\u003c\/p\u003e \u003cp\u003ePublisher Method 3: Hiring Ghostwriters 214\u003c\/p\u003e \u003cp\u003ePublisher Method 4: Interviewing Experts 217\u003c\/p\u003e \u003cp\u003eDo One, Do All 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Six: Big or Small, Your Choice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 Measuring by the Numbers: The More You Know, the More You Grow 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDaily Key Metrics 225\u003c\/p\u003e \u003cp\u003eTo Keep the Doors Open = Fixed Plus Variable Expenses 226\u003c\/p\u003e \u003cp\u003eCosts in Action 227\u003c\/p\u003e \u003cp\u003eSubscribers Are Your Lifeline 228\u003c\/p\u003e \u003cp\u003eYou Can Improve Only if You Know Your Results 230\u003c\/p\u003e \u003cp\u003eWeekly Key Metrics 233\u003c\/p\u003e \u003cp\u003eLong-Term Metrics 239\u003c\/p\u003e \u003cp\u003eSuccessful Entrepreneurs Love Numbers 242\u003c\/p\u003e \u003cp\u003eChapter 21 Building Your Team: It’s Good to Be Great! 243\u003c\/p\u003e \u003cp\u003eWho and When 244\u003c\/p\u003e \u003cp\u003eThe Million-Dollar Mark 247\u003c\/p\u003e \u003cp\u003eNever, Never, Never Outsource 248\u003c\/p\u003e \u003cp\u003eGross Revenue versus Profits 249\u003c\/p\u003e \u003cp\u003eA Good Problem to Have 252\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 Positioning for the Sale: Your Big Payday 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Ready 254\u003c\/p\u003e \u003cp\u003eGood Things Come in Threes 259\u003c\/p\u003e \u003cp\u003eStart the Right Way 261\u003c\/p\u003e \u003cp\u003eEpilogue: Still Growing Strong and Damn Proud 263\u003c\/p\u003e \u003cp\u003eAbout the Author 265\u003c\/p\u003e \u003cp\u003eIndex 267\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMaryEllen Tribby\u003c\/b\u003e is the founder and CEO of Met Edge Media. She is well known for launching iMags such as WorkingMomsOnly.com, the world's leading Inbox Magazine and website for the empowerment of the working mom as well as \u003ci\u003eThe CEO's Edge,\u003c\/i\u003e where entrepreneurs learn how to build a stronger business. Prior to founding Met Edge Media, MaryEllen was publisher and CEO of \u003ci\u003eEarly To Rise\u003c\/i\u003e where she was responsible for growing the business from $8 million in sales to $26 million in just 15 months. Before that, she served as president of Weiss Research where she led the company to $67 million in sales from $11 million in just 12 months. Earlier in her career, she ran divisions at \u003ci\u003eForbes\u003c\/i\u003e, Times Mirror Magazines, and \u003ci\u003eCrain's New York Business\u003c\/i\u003e, where she learned from some of the best business mentors in the world. Today MaryEllen is a highly sought- after international business consultant, speaker, and author. She resides in South Florida with her husband of 17 years, their three beautiful children, and their nutty boxer, Coco. You can find out more about MaryEllen at MaryEllenTribby.com and ReinventingTheEntrepreneur.com\u003c\/p\u003e \u003cp\u003eMaryEllen Tribby is an entrepreneur, CEO, international speaker, top business consultant, an expert marketing strategist, a bestselling author, a wife and mother of three. As if that weren’t enough, she’s also a woman with a calling, and that’s to help others live lives of passion, purpose, and financial independence. And in this powerful new book, she arms you with the tools for doing just that.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eReinventing the Entrepreneur\u003c\/i\u003e is not another feel-good motivational book full of big promises and vague ideas. It is a nuts-and-bolts guide to building a business around what you feel passionate about and that provides you with the money and time to live the life you want and deserve.  \u003c\/p\u003e\u003cp\u003eAt its heart is an extraordinarily successful business model called The Inbox Magazine (“iMag,” for short). An approach custom-tailored to the times, iMag lets you create a huge impact with a minimal investment of time, energy, and money. It can be done from home, on the road, or anywhere in the world—including your patio or favorite coffee shop. And it’s amazingly easy to learn! \u003c\/p\u003e\u003cp\u003eWriting in her trademark friendly, down-to-earth style, MaryEllen walks you through all the steps of starting, running, and growing a successful iMag enterprise, including:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrainstorming million-dollar business ideas\u003c\/li\u003e \u003cli\u003eResearching the market and finding your ideal niche (or niches)\u003c\/li\u003e \u003cli\u003eSizing up the competition—and knowing what you can offer that they can’t\u003c\/li\u003e \u003cli\u003eFinding the perfect name for your business and designing a killer website\u003c\/li\u003e \u003cli\u003eMarketing your iMag and building an online following on social media\u003c\/li\u003e \u003cli\u003eCreating content that sings—and keeps them coming back for more\u003c\/li\u003e \u003cli\u003eSelling advertising space and partnering with other entrepreneurs\u003c\/li\u003e \u003cli\u003eMeasuring your success and growing your business\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIf you’re a first-time entrepreneur, you’ll find everything you need to hone your Big Idea (or Ideas) and get your business off the ground and running full throttle—right away! \u003c\/p\u003e\u003cp\u003eIf you’re already in business, you’ll learn proven techniques for boosting your bottom line by an order of magnitude—in no time. \u003c\/p\u003e\u003cp\u003eInspired by MaryEllen Tribby’s own success story, and the success stories of the thousands of people around the world whom she has helped realize their dreams, \u003ci\u003eReinventing the Entrepreneur\u003c\/i\u003e is your ticket to finding success and financial independence in a business you love.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989933146341,"sku":"NP9781118584453","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118584453.jpg?v=1761785959","url":"https:\/\/k12savings.com\/products\/reinventing-the-entrepreneur-isbn-9781118584453","provider":"K12savings","version":"1.0","type":"link"}