{"product_id":"reinventing-professional-services-isbn-9781118001905","title":"Reinventing Professional Services","description":"\u003cb\u003eHow engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life\u003c\/b\u003e  \u003cp\u003eThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.\u003c\/p\u003e \u003cp\u003eFrom Ari Kaplan—a recognized advisor on business and career development— \u003ci\u003eReinventing Professional Services: Building Your Business in the Digital Marketplace\u003c\/i\u003eoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cdiv\u003eDetails the importance of offering resources instead of simply selling\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eReveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery\u003c\/div\u003e \u003c\/li\u003e \u003cli\u003e \u003cdiv\u003eOffers advice readers can immediately use to strengthen client relationships\u003c\/div\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction:\u003c\/b\u003e \u003cb\u003eThe Rise of the White Collar Hustler and Your Path to Practical Innovation xi\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started xiii\u003c\/p\u003e \u003cp\u003eWhat’s in This Book xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1:\u003c\/b\u003e \u003cb\u003eFinding Your Way in a More Informal, Instant World 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreate Opportunity by Becoming a Visible Enthusiastic Expert 5\u003c\/p\u003e \u003cp\u003eIncrease Your Visibility and Realize Your Potential 6\u003c\/p\u003e \u003cp\u003eEnthusiasm Is the Hallmark of the Modern Hustler 11\u003c\/p\u003e \u003cp\u003eExpertise Is Easier to Convey Than Ever Before 14\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Innovators Adapt, and You Should Too 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSet Goals for Social Media 19\u003c\/p\u003e \u003cp\u003eBegin Cultivating Offline Relationships Online 21\u003c\/p\u003e \u003cp\u003eEmbrace Transparency Because Everybody Knows Everything Anyway 24\u003c\/p\u003e \u003cp\u003eGrass Roots Medicine 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Recognize the Resiliency Revolution and Join It to Grow Your Practice 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSeize Opportunity Whenever Possible 35\u003c\/p\u003e \u003cp\u003eFlexible Fees Make Cost Conversations More Cheerful 36\u003c\/p\u003e \u003cp\u003eAlignment Is the Answer to Better Client Relationships 39\u003c\/p\u003e \u003cp\u003eTechnology Offers Better Communication All Around 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Students Have Everything to Gain from the White Collar Hustle 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusting Myths About Networking 50\u003c\/p\u003e \u003cp\u003eBe Disciplined and Accountable 51\u003c\/p\u003e \u003cp\u003eShare Your Successes and Your Failures 54\u003c\/p\u003e \u003cp\u003eBe Prolific and Fast 55\u003c\/p\u003e \u003cp\u003eBe a Resource, Focus on Others 56\u003c\/p\u003e \u003cp\u003eFollow Up 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Know Your Clients and Patients Because They Expect You To 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAccountants and Technology Are a Good Match 63\u003c\/p\u003e \u003cp\u003eLeverage a Variety of Tools to Promote Your Practice 65\u003c\/p\u003e \u003cp\u003eAnswer the Question the Client Should Have Asked 66\u003c\/p\u003e \u003cp\u003eMerge Talents Wherever Possible 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Putting Your Practice through a Wind Tunnel Will Blow You Away 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEven Small Elements of Inefficiency Can Have a Large Impact on the Bottom Line 75\u003c\/p\u003e \u003cp\u003eDefine Your Value Proposition to Focus Your Future 78\u003c\/p\u003e \u003cp\u003eFinding True Worth Is Wiser Than You Realize 80\u003c\/p\u003e \u003cp\u003eBecome a Chameleon to Kick Start Your Initiatives 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: It’s a Small Street, So Befriend Your Neighbors 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow Yourself to Better Understand Others 91\u003c\/p\u003e \u003cp\u003eFrom SWOT to Sales Is a Path to Prosperity 93\u003c\/p\u003e \u003cp\u003eChange But Don’t Change Who You Are 95\u003c\/p\u003e \u003cp\u003eTie Profits to Success to Build Trust and Motivate 97\u003c\/p\u003e \u003cp\u003eTrust and Respect Now Matter More Than Ever 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Networking Is Dead; Long Live Networking 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGo Where Your Audience Goes 102\u003c\/p\u003e \u003cp\u003eUse Tools that Your Audience Uses 103\u003c\/p\u003e \u003cp\u003eFind a Geek to Help You Get LinkedIn 104\u003c\/p\u003e \u003cp\u003eIntegrate Your Efforts to Save Time and Sanity 105\u003c\/p\u003e \u003cp\u003eExplore Facebook for Fun and Professional Potential 107\u003c\/p\u003e \u003cp\u003eHow to Decide Whether You Should Blog 107\u003c\/p\u003e \u003cp\u003eSpend Time with Your Audience and the Members Will Spend Time with You 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Proactive Professionals Pay Attention to Progress 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSales and Marketing Have Evolved So You Should Too 116\u003c\/p\u003e \u003cp\u003eMedical Records Are Right on the Money 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: When You’re Allergic to Wool, Wear Cotton or Suffer for Your Entire Career 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePassion, Time, and Luck—Plus Relationships 127\u003c\/p\u003e \u003cp\u003eThe “Yes” Business 129\u003c\/p\u003e \u003cp\u003eMake Every Client a Secret Shopper 131\u003c\/p\u003e \u003cp\u003eGlobal Roots in Virtual Spaces 132\u003c\/p\u003e \u003cp\u003eSet Expectations 133\u003c\/p\u003e \u003cp\u003eThe Art of the Referral 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Meet Your Clients and Patients Directly 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Accelerant of Change 145\u003c\/p\u003e \u003cp\u003eDisplacement Anxiety 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Mailing Lists, the Media, and Making Mistakes 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecome an Umbrella Salesman 154\u003c\/p\u003e \u003cp\u003eBenefits, Business Development, and Beyond 158\u003c\/p\u003e \u003cp\u003eMeeting the Media 159\u003c\/p\u003e \u003cp\u003eMake Mini Muffins with the Media 160\u003c\/p\u003e \u003cp\u003eBeing the Media 164\u003c\/p\u003e \u003cp\u003eYou, Too, Can YouTube 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Forget Technology, Remember Others to Build True Relationships 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUse Technology to Say Thanks and More 174\u003c\/p\u003e \u003cp\u003ePay Attention to the Pitfalls of Participation 176\u003c\/p\u003e \u003cp\u003eConfidentiality Is Critical, So Know When to Keep Quiet 177\u003c\/p\u003e \u003cp\u003eBe Careful Creating Professional Relationships Online 179\u003c\/p\u003e \u003cp\u003eAdvantages of the Cautious Approach 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: The Foundation for Follow-Up Is Easy to Establish 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTiming Your Tidings to Connect with Colleagues 185\u003c\/p\u003e \u003cp\u003eHosting Events Is for Everyone 188\u003c\/p\u003e \u003cp\u003eThoughtful Follow-Up Is Favorable 189\u003c\/p\u003e \u003cp\u003eWriting and Its Spinoffs as Marketing Are Remarkably Effective 190\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion: Cultivating Community 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResources 199\u003c\/p\u003e \u003cp\u003eAcknowledgments 205\u003c\/p\u003e \u003cp\u003eAbout the Author 207\u003c\/p\u003e \u003cp\u003eIndex 209\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eARI KAPLAN\u003c\/b\u003e is a business strategist who spent nearly nine years practicing law with large firms in New York City. He provides copywriting services, as well as training on communications, career growth, business development, publishing and networking. Mr. Kaplan is the author of a book on standing out and creating opportunity. He has appeared on CNN, been featured in a variety of newspapers nationwide, and has written more than two hundred articles for a wide range of national and international publications. \u003c\/p\u003e\u003cp\u003eLearn more at AriKaplanAdvisors.com and ReinventingProfessionals.com.   \u003c\/p\u003e\u003cp\u003eEveryone's talking about how digital tools are leveling the business playing field, making information and skills available to all, but few are looking at what this really means for professionals in today's economy. The commoditization of most white-collar careers has left lawyers competing with do-it-yourself websites, and accountants persuading clients to hire them while simultaneously asking for the software files that provide the basis for their guidance. In \u003ci\u003eReinventing Professional Services: Building Your Business in the Digital Marketplace\u003c\/i\u003e, recognized business and career development expert Ari Kaplan presents the ideas and information that you need in order to stay successful.  \u003c\/p\u003e\u003cp\u003eJust because the rules of the game have changed, there is no reason that the intelligent, adaptable businessperson cannot continue to excel, perhaps even more so than ever before. Prosperity in the world of twenty-first-century business lies in taking calculated risks in order to stand out, including utilizing new technologies, making your business more searchable, and generally working to distinguish yourself from the rest of the pack. At the heart of this new shift is a transition to supplementing your professional guidance with key resources that will help your clients thrive.  \u003c\/p\u003e\u003cp\u003eStraightforward and highly accessible, \u003ci\u003eReinventing Professional Services\u003c\/i\u003e offers readily applicable advice that you can use to start strengthening client relationships right away, in order to regain lost ground and once more become a voice of authority in your field.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989932884197,"sku":"NP9781118001905","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118001905.jpg?v=1761785958","url":"https:\/\/k12savings.com\/products\/reinventing-professional-services-isbn-9781118001905","provider":"K12savings","version":"1.0","type":"link"}