{"product_id":"reimagining-industry-growth-isbn-9781119855927","title":"Reimagining Industry Growth","description":"\u003cb\u003eTap into the potential of strategic partnerships with industry associations in this groundbreaking new book\u003c\/b\u003e \u003cp\u003e\u003ci\u003eReimagining Industry Growth\u003c\/i\u003e offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth.\u003c\/p\u003e \u003cp\u003eThe book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations. It includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIlluminating and factual case studies outlining strategic partnerships in five different industry segments\u003c\/li\u003e \u003cli\u003eRoadmaps for executives to apply the lessons learned from industry success stories on leveraging relationships with trade associations\u003c\/li\u003e \u003cli\u003eAdvice on how to move the needle for entire industries via effective strategic partnerships and achieve unprecedented growth\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIdeal for executives, managers, business leaders of all kinds, business students and professors, and association executives. \u003ci\u003eReimagining Industry Growth\u003c\/i\u003e is required reading for anyone who hopes to tap into the potential strength and value of effective strategic partnerships.\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e1 Strategic Partnerships 1\u003c\/p\u003e \u003cp\u003e2 Trade Associations 21\u003c\/p\u003e \u003cp\u003e3 Recreational Boating and the Great Outdoors 31\u003c\/p\u003e \u003cp\u003eSection One: Recreational Boating Is an Ecosystem 37\u003c\/p\u003e \u003cp\u003eSection Two: Outdoor Recreation Is an Even Bigger Ecosystem 49\u003c\/p\u003e \u003cp\u003e4 Baking 61\u003c\/p\u003e \u003cp\u003e5 Unmanned Systems 89\u003c\/p\u003e \u003cp\u003e6 Asphalt Pavement 121\u003c\/p\u003e \u003cp\u003e7 Frozen Foods 159\u003c\/p\u003e \u003cp\u003e8 Breakthrough Opportunities for Industries and Trade Associations 189\u003c\/p\u003e \u003cp\u003eAcknowledgments 201\u003c\/p\u003e \u003cp\u003eAbout the Author 209\u003c\/p\u003e \u003cp\u003eNotes 211\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDANIEL A. VARRONEY\u003c\/b\u003e is the President and Founder of Potomac Core, a strategic consulting firm that specializes in association transformation and building industry and association strategic  partnerships. He has a decade of experience advising association clients and industry chief executives with his data-driven strategic process which addresses the business and market challenges of the companies they represent.\u003c\/p\u003e    \u003cp\u003eTwo significant economic downturns in the space of fifteen years have caught many large companies and industries off-guard. Companies around the world continue to face unprecedented economic challenges and executives are under constant pressure to produce results in the face of these difficulties. Interestingly, many of these executives have yet to realize the benefits that strategic partnerships with industry associations can bring.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eReimagining Industry Growth,\u003c\/i\u003e influential strategist Daniel A. Varroney delivers a comprehensive overview of strategic partnerships, how they work, and how they can be applied to industry relationships within trade associations. In the book, readers will find factual and detailed case studies that outline strategic partnerships in five distinct industry segments through their associations. Readers will also discover roadmaps for how to apply the lessons learned from these success stories. \u003c\/p\u003e\u003cp\u003eThe author explores the potential strength and value of partnerships with trade associations and how they can move the needle for entire industries. He examines how these mutually beneficial relationships transform entire sectors and help companies successfully navigate through uncertainty, mitigate risks, and position themselves for rapid growth. From the general nature and purpose of strategic partnerships to groundbreaking new opportunities for companies, industries, and trade associations, this book is a practical and hands-on resource for leaders seeking to make an immediate impact.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eReimagining Industry Growth\u003c\/i\u003e provides business executives with a rich opportunity to rethink their own participation in relevant trade associations. It???s perfect for managers and leaders looking for fertile new ground in which to plant the seeds of future success and growth. It???s also a great resource for industry association professionals seeking a front row seat to how company leaders think and behave.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003csmall\u003ePRAISE FOR\u003c\/small\u003e REIMAGINING INDUSTRY GROWTH\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Dan Varroney’s \u003ci\u003eReimagining Industry Growth\u003c\/i\u003e is a must-read for forward-looking executives who want to stay ahead of market trends and be able to better understand market moves.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Dr. David K. Rehr,\u003c\/b\u003e Professor and Director, Center for Business Civic Engagement, Schar School of Policy and Government, George Mason University \u003c\/p\u003e\u003cp\u003e“Dan Varroney’s career has prepared him to be an excellent adviser on the advantages trade associations can give their members. He is uniquely qualified by experience to write this helpful book.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Newt Gingrich,\u003c\/b\u003e 50th Speaker of the United States House of Representatives, bestselling author \u003c\/p\u003e\u003cp\u003e“Dan’s intriguing propositions offer surprising revelations to achieve collaborative growth through strategic relationships with real-life case studies. Every CEO, executive, and board member could benefit from reading Dan’s book.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Kelly Kidwell,\u003c\/b\u003e Immediate Past Chair of Finseca, CEO, Pacific Advisors \u003c\/p\u003e\u003cp\u003e“In a world of increasing complexity, Dan Varroney’s insight and analytics are helping industries and trade associations push the envelope and identify the art of the possible.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Chris Astley, \u003c\/b\u003eChairman, INDA (Nonwovens Industry Trade Association)  \u003c\/p\u003e\u003cp\u003e“In today’s fast-paced and constantly evolving world, \u003ci\u003eReimagining Industry Growth\u003c\/i\u003e by Dan Varroney provides practical guidance, actionable insights, and effective strategies to help industries and trade associations utilize the power of partnerships to drive success.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Melissa Hockstad,\u003c\/b\u003e President and CEO, American Cleaning Institute\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989931966693,"sku":"NP9781119855927","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119855927.jpg?v=1761785954","url":"https:\/\/k12savings.com\/products\/reimagining-industry-growth-isbn-9781119855927","provider":"K12savings","version":"1.0","type":"link"}