{"product_id":"rehumanize-your-business-isbn-9781119576266","title":"Rehumanize Your Business","description":"\u003cp\u003e\u003cb\u003eAccelerate sales and improve customer experience\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvery day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRehumanize Your Business\u003c\/i\u003e explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos—and when to replace some of your plain, typed-out communication with webcam and smartphone recordings.\u003c\/p\u003e \u003cp\u003e •   Restore face-to-face communication for clarity and connection\u003c\/p\u003e \u003cp\u003e•    Add a personal, human touch to your emails and other messages\u003c\/p\u003e \u003cp\u003e•    Meet people who’ve sent thousands of videos\u003c\/p\u003e \u003cp\u003e•    Learn to implement your own video habit in an easy, time-saving way\u003cbr\u003e •    Boost your replies, appointments, conversion, referrals, and results dramatically\u003c\/p\u003e \u003cp\u003eIf you’re ready to influence, teach, sell, or serve in a more personal way, \u003ci\u003eRehumanize Your Business\u003c\/i\u003e is your guide.\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xv\u003c\/p\u003e \u003cp\u003eIntroduction xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Why It’s Time to Rehumanize Your Business\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The New Way to Communicate, Connect, and Convert 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Simple Video Makes a Big Difference 6\u003c\/p\u003e \u003cp\u003eVideo for Relationships, Not Just for Marketing 11\u003c\/p\u003e \u003cp\u003eIt’s Like We’ve Already Met 13\u003c\/p\u003e \u003cp\u003eVideo Makes You More Familiar and Approachable 14\u003c\/p\u003e \u003cp\u003eThe Numbers: Video Email versus Traditional Email 15\u003c\/p\u003e \u003cp\u003eThe Stats, Claims, and Hype to Ignore 20\u003c\/p\u003e \u003cp\u003eThe One Question to Ask Yourself 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Email: The Indispensable, Broken Tool 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“You’ve Got Mail” 23\u003c\/p\u003e \u003cp\u003eAlternatives to Email 25\u003c\/p\u003e \u003cp\u003eThe Indispensable Tool 27\u003c\/p\u003e \u003cp\u003eThe Problem of (Over)crafting Your Emails 28\u003c\/p\u003e \u003cp\u003eSo, Emojis? 30\u003c\/p\u003e \u003cp\u003eRepairing Email 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Video: The Personal, Rehumanizing Tool 32\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRelationships Are the Whole Point 32\u003c\/p\u003e \u003cp\u003eMillennia of Human Brain Training 34\u003c\/p\u003e \u003cp\u003eOur Faces Speak the Same Language 36\u003c\/p\u003e \u003cp\u003eThe Eyes Have It 38\u003c\/p\u003e \u003cp\u003eTalking with Your Hands 39\u003c\/p\u003e \u003cp\u003eThe Warmth of Your Smile 41\u003c\/p\u003e \u003cp\u003eOutsmarting Our Mental Shortcuts 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Six Signs This New Approach Is for You and Your Business 46\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSign 1: You Teach, Train, Sell, or Serve 47\u003c\/p\u003e \u003cp\u003eSign 2: You Drive Opportunities Toward Face-to-Face Meetings 48\u003c\/p\u003e \u003cp\u003eSign 3: You Want to Improve Customer Experience 49\u003c\/p\u003e \u003cp\u003eSign 4: You Risk Disintermediation by Web Apps, Tools, and Automations 51\u003c\/p\u003e \u003cp\u003eSign 5: You Benefit from Word of Mouth 52\u003c\/p\u003e \u003cp\u003eSign 6: You Win More Opportunities Face to Face 54\u003c\/p\u003e \u003cp\u003eSix Signs That You Need Personal Video 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 When to Rehumanize with Video\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Nine Stories of Sales Acceleration and Better Customer Experience 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAuthor Dan Pink and Professor Dan Smith 61\u003c\/p\u003e \u003cp\u003eThe Most Important Sound in Any Language 62\u003c\/p\u003e \u003cp\u003eLeadership, Video, and the Handwritten Note 65\u003c\/p\u003e \u003cp\u003eAppreciation You Can Feel 66\u003c\/p\u003e \u003cp\u003eMore Sales Replies and Fewer Support Replies 68\u003c\/p\u003e \u003cp\u003eEven More Success in Customer Success 70\u003c\/p\u003e \u003cp\u003eThe First Salesperson to Send 10,000 Videos 73\u003c\/p\u003e \u003cp\u003eA Sales Team That’s Sent 10,000 Videos 74\u003c\/p\u003e \u003cp\u003ePersonal Touch, Faster Conversion, and More Referrals 76\u003c\/p\u003e \u003cp\u003eIt’s Not About the Video 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Ten Times to Use Video Instead of Plain, Typed-Out Text 78\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTop 10 Times Video Says It Better 78\u003c\/p\u003e \u003cp\u003eWhen \u003ci\u003eNot \u003c\/i\u003eto Send Video 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 How to Record and Send Videos\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Sending Video in Emails, Text Messages, and Social Messages 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThree Ways to Send Video in Email 99\u003c\/p\u003e \u003cp\u003eScreen Recording 107\u003c\/p\u003e \u003cp\u003eSending Videos by Text Messages 108\u003c\/p\u003e \u003cp\u003eSending Videos in Social Messages 110\u003c\/p\u003e \u003cp\u003eDelivery, Filters, and Firewalls 112\u003c\/p\u003e \u003cp\u003eThe Video Viewing Experience 114\u003c\/p\u003e \u003cp\u003eFace to Face in Any Channel 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Why You’re Not Sending Video and How to Get Comfortable on Camera 116\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy We Stop “Doing Video” Before We Even Start 117\u003c\/p\u003e \u003cp\u003eYou Look (and Sound) Great 118\u003c\/p\u003e \u003cp\u003eYou Know What to Say 121\u003c\/p\u003e \u003cp\u003eYour Process Results From Execution 126\u003c\/p\u003e \u003cp\u003eSeven Tips for Better Videos 128\u003c\/p\u003e \u003cp\u003eYou’re Not Alone 130\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The Salesperson’s Guide to Video Cameras 132\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eVideo Camera Tips 133\u003c\/p\u003e \u003cp\u003eVideo Setup Tips 140\u003c\/p\u003e \u003cp\u003eThe Right Tool for the Right Job 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Improving Video Results\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 How to Get More Opens, Plays, and Replies 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTop Reasons for Video Email Underperformance 147\u003c\/p\u003e \u003cp\u003eHow to Get More Email Opens 150\u003c\/p\u003e \u003cp\u003eHow to Get More Video Plays 153\u003c\/p\u003e \u003cp\u003eHow to Keep People Engaged in Your Videos 154\u003c\/p\u003e \u003cp\u003eHow to Increase Your Reply Rate 155\u003c\/p\u003e \u003cp\u003eTips for Prospecting with Video 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 So, You Sent a Video . . . Now What? 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Tracking Helps You Follow Up More Effectively 164\u003c\/p\u003e \u003cp\u003eWhat to Do If Your Video Email Didn’t Get Opened 164\u003c\/p\u003e \u003cp\u003eWhat to Do If Your Video Didn’t Get Played 166\u003c\/p\u003e \u003cp\u003eWhat to Do If You Didn’t Get a Reply 169\u003c\/p\u003e \u003cp\u003eMultiple Views, Latent Demand, and Long-Term Follow-Up 171\u003c\/p\u003e \u003cp\u003eNow What? That’s What! 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Where Rehumanization Is Now and Where It’s Headed 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMore Effective and More Satisfying Work 176\u003c\/p\u003e \u003cp\u003eThe Soft Edge 178\u003c\/p\u003e \u003cp\u003eThe State of the Movement 179\u003c\/p\u003e \u003cp\u003eMeasuring More Than Opens, Plays, and Replies 182\u003c\/p\u003e \u003cp\u003eYour Next Steps 183\u003c\/p\u003e \u003cp\u003eRehumanize Your Communication and Your Business 185\u003c\/p\u003e \u003cp\u003eNotes 186\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eETHAN BEUTE\u003c\/b\u003e is VP of Marketing at BombBomb. He's collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. He led marketing inside local television stations in Chicago, Grand Rapids, and Colorado Springs.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTEPHEN PACINELLI\u003c\/b\u003e is the CMO at BombBomb. For nearly a decade, he's implemented personal video within multiple sales teams. Pacinelli was a National Sales Manager, Vice President of Events, and National Speaker for Realtor.com. He's delivered presentations to more than 1,000 audiences.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eARE YOUR EMAILS LESS EFFECTIVE THAN\u003c\/b\u003e they were just a few years ago? Do you struggle for replies and responses? Do your text messages get misread or misunderstood? It's time to stop relying on faceless digital communication and get face to face again. Rehumanize Your Business is a hands-on guide to adding simple webcam and smartphone videos into your communication mix in order to build trust, save time, and get your message across. . . the first time and without ambiguity. \u003c\/p\u003e\u003cp\u003eIn our rush to adopt high-tech communications that simply target and hunt, we've forgotten the power of building personal relationships. Time and distance make it impossible to always meet face to face but there is a solution for truly connecting. Authors Stephen Pacinelli and Ethan Beute—two experts in business communication—show how to add personal videos to your emails, text messages, and social media messages. The videos they recommend are not for marketing but rather for relationships. This type of video is conversational, authentic, and imperfect. It connects with people to help make sales and service more meaningful and compelling. \u003c\/p\u003e\u003cp\u003eRehumanize Your Business is filled with practical and proven strategies, tips, and stories to help you put in place a winning video process.\t \u003c\/p\u003e\u003cp\u003eIt knocks down the technical aspects of making a video and provides simple guidance on recording and sending, cameras and equipment, psychological factors, and much more. The authors also reveal advanced follow-up strategies and opine on the future of this dynamic movement. \u003c\/p\u003e\u003cp\u003eManagers, sales reps, marketers, and everyone else working in a professional capacity benefit from better relationships. To help you be seen, be heard, and be understood, Rehumanize Your Business gets you face to face at scale with personal and relatable videos.\t  \u003c\/p\u003e\u003cp\u003ePRAISE FOR \u003cb\u003e\u003ci\u003eRehumanize Your Business\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"These days we're all in sales. No matter what work we do, much of it involves persuading, influencing, convincing, and cajoling others. Video as taught in this book can help you blend the efficiency of digital communication with the warmth of your face, voice, and personal touch. Give it a read to sell more effectively.\"\u003cb\u003eDaniel H. Pink\u003c\/b\u003e \u003cb\u003e|\u003c\/b\u003e Author of \u003ci\u003eTo Sell Is Human and When\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Connecting is super-important in our industry, and video makes it easier. After seeing your face and hearing your voice in video emails, people feel like they know you before you've ever met. It's an instant connection—and this book is an essential tool to help you make that happen.\"\u003cb\u003eAdam Contos\u003c\/b\u003e\u003cb\u003e |\u003c\/b\u003e CEO at RE\/MAX\u003c\/p\u003e \u003cp\u003e\"To create powerful humanizing experiences that your customers and future customers would love, you must be authentic. We can and must do better than expected—and personal videos as prescribed in this book can help. Read this and get ready to challenge the status quo.\"\u003cb\u003eSangram Vajre\u003c\/b\u003e\u003cb\u003e |\u003c\/b\u003e Chief Evangelist and Co-Founder at Terminus and author of \u003ci\u003eAccount-Based Marketing\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Video is no longer bound by the traditional factors of creation, distribution, or accessibility. Brands must learn a new possibility for video across the entire customer journey and how to elevate the medium with a one-to-one, human-to-human approach. This book will help.\"\u003cb\u003eMathew Sweezey\u003c\/b\u003e\u003cb\u003e |\u003c\/b\u003e Principal of Marketing Insights at Salesforce and author of \u003ci\u003eMarketing Automation for Dummies\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"We're better in person and we win through relationships. That's why video is so important and why I train all my clients on it. If you want proven strategies to get face to face and close more deals, you want this book.\"\u003cb\u003eTom Ferry\u003c\/b\u003e\u003cb\u003e |\u003c\/b\u003e #1 real estate coach and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989931475173,"sku":"NP9781119576266","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119576266.jpg?v=1761785952","url":"https:\/\/k12savings.com\/products\/rehumanize-your-business-isbn-9781119576266","provider":"K12savings","version":"1.0","type":"link"}