{"product_id":"redefining-retail-isbn-9781394204700","title":"Redefining Retail","description":"\u003cp\u003e\u003cb\u003eDiscover the new realities of working in the post-digital era of consumer brand and retail marketing.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eRedefining Retail: 10 Guiding Principles for a Post-Digital World\u003c\/i\u003e, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. \u003c\/p\u003e\u003cp\u003eThe authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.\u003c\/li\u003e \u003cli\u003eHow to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.\u003c\/li\u003e \u003cli\u003eThe opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, \u003ci\u003eRedefining Retail: 10 Guiding Principles for a Post-Digital World \u003c\/i\u003ewill also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce. \u003c\/p\u003e\u003cp\u003eIntroduction: Change Is the Only Constant xv\u003c\/p\u003e \u003cp\u003eRetail: A Different Perspective xvii\u003c\/p\u003e \u003cp\u003ePost- Digital: When Hype Meets Reality xxi\u003c\/p\u003e \u003cp\u003eHow We Got to Retail 5.0 xxviii\u003c\/p\u003e \u003cp\u003eThe Journey to Come xxxiv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I the Post- Digital Era 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Running Backwards 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpeed of Change 8\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Purpose, People, Planet—Therefore Profit 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Economic Imperative 14\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Direct- to- Consumer (D2C) Revolution: A Double- Edged Sword 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Opportunity for Incumbent Brands 27\u003c\/p\u003e \u003cp\u003eThe Benefits of the Hybrid Model 32\u003c\/p\u003e \u003cp\u003eIn Summary 34\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Experiential Benchmarks 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Ever- Higher Bar of Expectations 41\u003c\/p\u003e \u003cp\u003eUn(Fair) Competition 42\u003c\/p\u003e \u003cp\u003eA New Market Modus Operandi? 45\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Making People Want Things Isn’t Enough 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking Sense of Data 54\u003c\/p\u003e \u003cp\u003eThe Privacy–Trust Equation 56\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Omnichannel Is Dead. Long Live Optichannel. 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom Multichannel to Omnichannel 65\u003c\/p\u003e \u003cp\u003eFrom Omnichannel to Optichannel 72\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 The Post- Digital Customer Journey 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Hybrid Journey 80\u003c\/p\u003e \u003cp\u003eIt’s All Real 83\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 High Tech + High Touch 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBehind the Scenes 95\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Shopping Malls Apocalypse? 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRegional Differences 104\u003c\/p\u003e \u003cp\u003eMixed- Use Developments 107\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 The Perfect Storm 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhere Do We Go from Here? 116\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II THE 10 BEs OF POST- DIGITAL RETAIL 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Be Humbitious 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDifferent Leaders for Different Corporate Cultures 130\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Be Purposeful 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Benefits of Being Purposeful 142\u003c\/p\u003e \u003cp\u003eA Difficult Harmony 145\u003c\/p\u003e \u003cp\u003eToward a Common Standard 147\u003c\/p\u003e \u003cp\u003eThe Business Correlation 150\u003c\/p\u003e \u003cp\u003ePublic\/Private Collaboration Required 156\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Be Ambidextrous 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOvercoming the Obstacles 170\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Be Onlife 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFacing the Most Common Threats 179\u003c\/p\u003e \u003cp\u003eEmbracing an Onlife Optichannel Strategy 187\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 192\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Be Personal 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Benefits 201\u003c\/p\u003e \u003cp\u003eThe Flip Side 204\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Be Human 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnity Is Strength 217\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 224\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Be a Destination 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRedefining Brick- and- Mortar Stores 231\u003c\/p\u003e \u003cp\u003eCommon Traits 237\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 Be Exponential 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDifferent Types of Business Ecosystems 245\u003c\/p\u003e \u003cp\u003eUnity Is Strength 253\u003c\/p\u003e \u003cp\u003eMake, Buy, or Ally 257\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 261\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 Be Invisible 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFive Significant Benefits of Invisible Technologies 269\u003c\/p\u003e \u003cp\u003eOr: Not So Fast 275\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 277\u003c\/p\u003e \u003cp\u003e\u003cb\u003e20 Be Loyal 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStakeholders’ Loyalty 284\u003c\/p\u003e \u003cp\u003eDecoding Customer Loyalty and Churn 287\u003c\/p\u003e \u003cp\u003eLoyalty, Habit, and Communities 293\u003c\/p\u003e \u003cp\u003eReflection Summary Questions 298\u003c\/p\u003e \u003cp\u003eConclusion: Embracing the Post- Digital Retail 5.0 Journey 299\u003c\/p\u003e \u003cp\u003eNotes 305\u003c\/p\u003e \u003cp\u003eAcknowledgments 341\u003c\/p\u003e \u003cp\u003eIndex 345\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePHILIP KOTLER, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is Professor Emeritus of Marketing at the Kellogg School of Management where he held the S.C. Johnson \u0026amp; Son Professorship of International Marketing. The \u003ci\u003eWall Street Journal\u003c\/i\u003e ranks him as one of the top six most influential business thinkers.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGIUSEPPE STIGLIANO, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is an entrepreneur and a manager with 20 years of international experience in marketing and communication services. He serves as Global CEO at Spring Studios and is an Adjunct Professor of Marketing at prestigious universities and business schools.\u003c\/p\u003e  \u003cp\u003eWhile the old real estate adage of, “location, location, location” has long been applied to the world of retail, its relevance is diminishing as the market undergoes rapid and tumultuous transformations. These changes are driven by geopolitical shifts, disrupted market dynamics, heightened competitive pressures, channel fragmentation, and unpredictable consumer behavior. This has been made even more evident by the recent failures of major, established players, to the extent that the business community has often described the situation as a ‘retail apocalypse’. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eRedefining Retail: 10 Guiding Principles for a Post-Digital World\u003c\/i\u003e, celebrated international marketers Professor Philip Kotler and Dr. Giuseppe Stigliano deliver an insightful and hands-on discussion of the new face of retail and consumer brand marketing. In the book, you’ll explore both the mindset required and the actionable strategies for redefining your organization’s operations, processes, and strategy to align better with the entire value chain and emphasize sustainability, diversity, inclusion, employee work policies, and more. \u003c\/p\u003e\u003cp\u003eThe authors describe the ten critical principles that should guide the actions of your company that hold true whether you work in a start-up, small- to medium-sized enterprise, or a large, established organization. They also discuss the main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution, as well as how to future-proof your marketing strategy with a new customer experience at retailers and consumer brands. You’ll also discover the new opportunities and challenges involved with creating a seamless customer journey in physical, digital, and virtual spaces. \u003c\/p\u003e\u003cp\u003eThe perfect roadmap to retail and consumer brand marketing for managers, entrepreneurs, investors, and consultants in the B2B and B2C sectors, \u003ci\u003eRedefining Retail: 10 Guiding Principles for a Post-Digital World\u003c\/i\u003e will also prove indispensable to students of management, marketing, and business administration. It’s a must-read guide for anyone with an interest in the evolution of commerce and marketing.     \u003c\/p\u003e\u003cp\u003ePraise for \u003cb\u003eREDEFINING RETAIL\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eRedefining Retail\u003c\/i\u003e stands out as the most comprehensive and original retail book I’ve encountered in years. Its invaluable insights will leave you intrigued and informed.”\u003cbr\u003e \u003cb\u003e—Martin Lindstrom,\u003c\/b\u003e Author, Consultant and Keynote Speaker \u003c\/p\u003e\u003cp\u003e“In this book, I encountered numerous concepts that align with my leadership philosophy and mirror the dynamics within organizations like The Coca-Cola Company. The approach of the authors impressed me, as they effectively combined their real-world business expertise with authoritative academic??insights.”\u003cbr\u003e \u003cb\u003e—Nikos Koumettis,\u003c\/b\u003e President of Europe at The Coca-Cola Company \u003c\/p\u003e\u003cp\u003e“Beauty brands, among others, face the challenge of finding the right balance between the influence of technology and the personal touch of human interaction. \u003ci\u003eRedefining Retail\u003c\/i\u003e provides precious insights for managers on how to address this critical issue.”\u003cbr\u003e \u003cb\u003e—Vasiliki Petrou,\u003c\/b\u003e Group CEO of Unilever Prestige \u003c\/p\u003e\u003cp\u003e“One of the key challenges for organizations is how to combine the power of data intelligence and human creativity to deliver the most meaningful value to our customers. \u003ci\u003eRedefining Retail\u003c\/i\u003e offers very valuable insights and relevant answers to this essential aspect.”\u003cbr\u003e \u003cb\u003e—Greg Hoffman,\u003c\/b\u003e Former CMO of Nike, Author and Speaker \u003c\/p\u003e\u003cp\u003e“In a post-digital era, with customer journeys spanning numerous digital and physical touchpoints, the role of each of these interactions must be distinctive and strategically planned. This book provides valuable perspectives for managers aiming to design a resilient retail marketing strategy for the future.”\u003cbr\u003e \u003cb\u003e—Lucia Marcuzzo,\u003c\/b\u003e SVP and Managing Director of North Europe at Levi Strauss \u0026amp; Co.  \u003c\/p\u003e\u003cp\u003e“In challenging times, companies often shift their focus to short-term financial outcomes to safeguard their market share. However, this approach can cause them to lose sight of a fundamental element—the human beings they are designed to serve. The guiding principles outlined by Philip and Giuseppe serve as an effective inspiration for leaders and managers.”\u003cbr\u003e \u003cb\u003e—Mauro Porcini,\u003c\/b\u003e SVP and Chief Design Officer at PepsiCo\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989927641317,"sku":"NP9781394204700","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394204700.jpg?v=1761785940","url":"https:\/\/k12savings.com\/products\/redefining-retail-isbn-9781394204700","provider":"K12savings","version":"1.0","type":"link"}