{"product_id":"ready-fire-aim-isbn-9781119086857","title":"Ready, Fire, Aim","description":"Whether you’re thinking about starting a new business or growing an existing one, \u003ci\u003eReady, Fire, Aim\u003c\/i\u003e has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment. \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout the Author xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE Being All That You Can Be 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eINTRODUCTION The Very Best Job in the World 3\u003c\/p\u003e \u003cp\u003eCHAPTER 1 Getting to the Next Level 13\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Why Employee Size Matters: A Different Way of Measuring the Four Stages 23\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Becoming a Five-Star Business Genius 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO Stage One: Infancy 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 4 The Supremacy of Selling 43\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product 67\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Mastering the Copy Side of Selling 91\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Secondary—Yet Important—Priorities for Stage One Businesses 109\u003c\/p\u003e \u003cp\u003eCHAPTER 8 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneur 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE Stage Two: Childhood 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 9 From $1 Million to $10 Million and Beyond: How to Break through the One-Product-Company Syndrome 131\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Innovation—the Key to Second-Stage Growth 147\u003c\/p\u003e \u003cp\u003eCHAPTER 11 Speed: Putting \u003ci\u003eReady, Fire, Aim\u003c\/i\u003e into Your Business 167\u003c\/p\u003e \u003cp\u003eCHAPTER 12 Getting Ready 181\u003c\/p\u003e \u003cp\u003eCHAPTER 13 What Are You Waiting For? Start Firing Already! 195\u003c\/p\u003e \u003cp\u003eCHAPTER 14 Aiming the Product 205\u003c\/p\u003e \u003cp\u003eCHAPTER 15 Aiming the Marketing, Part 1: A Quick Crash Course 219\u003c\/p\u003e \u003cp\u003eCHAPTER 16 Aiming the Marketing, Part 2: Understanding the Buying Frenzy 239\u003c\/p\u003e \u003cp\u003eCHAPTER 17 \u003ci\u003eReady, Fire, Aim\u003c\/i\u003e in Action 259\u003c\/p\u003e \u003cp\u003eCHAPTER 18 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Two Entrepreneur 271\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR Stage Three: Adolescence 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 19 Making the Stage Three Transformation 281\u003c\/p\u003e \u003cp\u003eCHAPTER 20 Changing into a Corporate Leader 295\u003c\/p\u003e \u003cp\u003eCHAPTER 21 Filling Your Stage Three Business with Stars and Superstars 307\u003c\/p\u003e \u003cp\u003eCHAPTER 22 Bottlenecks, Bureaucracy, and Politics 321\u003c\/p\u003e \u003cp\u003eCHAPTER 23 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Three Entrepreneur 333\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FIVE Stage Four: Adulthood 339\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCHAPTER 24 The Last Big Change 341\u003c\/p\u003e \u003cp\u003eCHAPTER 25 Acting as Your Company's Main Investor 349\u003c\/p\u003e \u003cp\u003eAfterword 357\u003c\/p\u003e \u003cp\u003eNotes 361\u003c\/p\u003e \u003cp\u003eIndex 365\u003c\/p\u003e \u003cp\u003ePraise for READY, FIRE, AIM\u003c\/p\u003e \u003cp\u003e“This is an extraordinary book—full of practiced, proven strategies and techniques to help you make more sales and greater profits than you ever imagined possible.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Brian Tracy, author of\u003ci\u003e The Way to Wealth\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Wow! A powerhouse book packed with tried and tested street-smart wisdom. I’m impressed!” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Dr. Joe Vitale, author of \u003ci\u003eThe Attractor Factor\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Michael Masterson’s \u003ci\u003eReady, Fire, Aim\u003c\/i\u003e hits the mark—dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career  … just starting out or already at the $50 million level  … you’ll better understand the challenges you face. And you’ll get some bull’s-eye insights about how to overcome them.” \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Bill Bonner, founder and President of Agora Inc.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e“Ready, Fire, Aim \u003c\/i\u003eis vintage Michael Masterson. Every sentence in the book is on the mark —stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he’s actually done it — over  … and over … and over again. The number of successful businesses he’s built is no less than astonishing.  Every serious entrepreneur needs to avail himself of the information in this book.”   \u003c\/p\u003e\u003cp\u003e\u003cb\u003e—Robert Ringer, author of\u003ci\u003e To Be or Not to Be Intimidated?\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eReady, Fire, Aim\u003c\/i\u003e is both an attitude and a method that self-made multimillionaire and bestselling author Michael Masterson follows to achieve success in business. It’s helped him build and grow dozens of multimillion-dollar businesses, including one whose revenues reached $135 million and another still growing at $300 million. \u003c\/p\u003e\u003cp\u003eNow, with \u003ci\u003eReady, Fire, Aim,\u003c\/i\u003e Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to its fullest. Written in a straightforward and accessible style, this engaging guide will prepare you to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStart a business from scratch and make it profitable quickly\u003c\/li\u003e \u003cli\u003eKeep a growing business growing as revenues climb from a million to tens of millions to hundreds of millions\u003c\/li\u003e \u003cli\u003eGet other people to do almost all the hard work for you, so you are free to do only the fun stuff\u003c\/li\u003e \u003cli\u003ePosition yourself as an indispensable business builder, so you can enjoy a big share of the\tprofits even if you are working only part-time\u003c\/li\u003e \u003cli\u003eDuplicate your winning strategy in several businesses, so you never have to worry about “needing” any one of them\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIt takes more than money to build a profitable business—it takes a unique set of skills and strategies. With\u003ci\u003e Ready, Fire, Aim,\u003c\/i\u003e you’ll discover how to develop these essential entrepreneurial skills and use them to vastly improve any business endeavor.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989919940837,"sku":"NP9781119086857","price":41.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119086857.jpg?v=1761785909","url":"https:\/\/k12savings.com\/products\/ready-fire-aim-isbn-9781119086857","provider":"K12savings","version":"1.0","type":"link"}