{"product_id":"r-ga-by-design-revolutionizing-film-the-internet-social-and-beyond-isbn-9780847876471","title":"R\/GA By Design: Revolutionizing Film, the Internet, Social and Beyond","description":"\u003cb\u003eThe history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor nearly half a century, R\/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Their influential projects include dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levi’s, and Bed Bath \u0026amp; Beyond; award-winning digital campaigns for Nike, Verizon, and Google; and co-creating Nike’s groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R\/GA has since become one of the world’s most celebrated creative agencies—renowned for its obsession with pushing design and technology to its limits. Digging deep into R\/GA’s archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R\/GA’s proudest moments. Though its name is most familiar within the marketing and entertainment industries, R\/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be.","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":48233499427045,"sku":"NP9780847876471","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780847876471.jpg?v=1767735319","url":"https:\/\/k12savings.com\/products\/r-ga-by-design-revolutionizing-film-the-internet-social-and-beyond-isbn-9780847876471","provider":"K12savings","version":"1.0","type":"link"}