{"product_id":"quantitative-analysis-in-marketing-management-isbn-9780471964308","title":"Quantitative Analysis in Marketing Management","description":"Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:\u003cbr\u003e * statistics, demand analysis and forecasting;\u003cbr\u003e * financial analysis, operations and control systems; and\u003cbr\u003e * future trends\u003cbr\u003e Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.Diese Diskette enthält zahlreiche spezielle Computerprogramme als Begleitung zum gleichnamigen Buch; der Benutzer kann jeweils beliebige Datensätze eingeben und in einigen Fällen Glättungsparameter variieren, um bessere Resultate zu erzielen. Die Spreadsheets sind sofort einsatzbereit unter Windows beliebiger Version (Excel 5, Quattro Pro, Lotus), die meisten sind auch für Lotus 1-2-3 für DOS entweder als Einzel- oder Mehrfachlizenz erhältlich. (01\/99) STATISTICAL ANALYSIS, DEMAND ANALYSIS AND FORECASTING IN MARKETING.\u003cbr\u003e \u003cbr\u003e Data Collection and Sampling.\u003cbr\u003e \u003cbr\u003e Further Statistical Techniques.\u003cbr\u003e \u003cbr\u003e Demand Analysis.\u003cbr\u003e \u003cbr\u003e Forecasting.\u003cbr\u003e \u003cbr\u003e FINANCIAL ANALYSIS, OPERATIONS AND CONTROL SYSTEMS.\u003cbr\u003e \u003cbr\u003e Financial Techniques.\u003cbr\u003e \u003cbr\u003e Budgeting and Control.\u003cbr\u003e \u003cbr\u003e Decision Techniques.\u003cbr\u003e \u003cbr\u003e Operations Management.\u003cbr\u003e \u003cbr\u003e FUTURE TRENDS AND CONCLUSION.\u003cbr\u003e \u003cbr\u003e Future Trends.\u003cbr\u003e \u003cbr\u003e Conclusion.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Index.  \u003cp\u003eLuiz Moutinho and Mark Goode are the authors of Quantitative Analysis in Marketing Management, published by Wiley.  Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:\u003cbr\u003e * statistics, demand analysis and forecasting;\u003cbr\u003e * financial analysis, operations and control systems; and\u003cbr\u003e * future trends\u003cbr\u003e Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989895069925,"sku":"NP9780471964308","price":71.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471964308.jpg?v=1761785827","url":"https:\/\/k12savings.com\/products\/quantitative-analysis-in-marketing-management-isbn-9780471964308","provider":"K12savings","version":"1.0","type":"link"}