{"product_id":"qr-codes-kill-kittens-isbn-9781118732755","title":"QR Codes Kill Kittens","description":"\u003cb\u003eEasy to digest tips and tools on how \u003ci\u003enot\u003c\/i\u003e to run a business\u003c\/b\u003e \u003cp\u003eExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. \u003ci\u003eQR Codes Kill Kittens\u003c\/i\u003e tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes real-life examples along with tips and guidance on experts, human resources, marketing\/branding, networking (in person and online), public relations, and customer service\u003c\/li\u003e \u003cli\u003eWritten by Scott Stratten, author of \u003ci\u003eUnMarketing\u003c\/i\u003e and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the \u003ci\u003eWall Street Journal, USA Today\u003c\/i\u003e, and \u003ci\u003eFast Company\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIt doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.\u003c\/p\u003e  \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 They Don’t Work 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThey Missed a Step 6\u003c\/p\u003e \u003cp\u003eCraptcha 8\u003c\/p\u003e \u003cp\u003eNot Working 9\u003c\/p\u003e \u003cp\u003eAnybody Got a Pen? 11\u003c\/p\u003e \u003cp\u003eInvasion of Sanity and Sanitation 12\u003c\/p\u003e \u003cp\u003eI Don’t Feel Special 14\u003c\/p\u003e \u003cp\u003eThe Door to Digital Success 16\u003c\/p\u003e \u003cp\u003eTwipster 17\u003c\/p\u003e \u003cp\u003eO Canada 18\u003c\/p\u003e \u003cp\u003eWorking Hard 19\u003c\/p\u003e \u003cp\u003eMistaken Mobile Metrics 20\u003c\/p\u003e \u003cp\u003eCaution! Moving Walkway Ends before You Scan the QR Code! 21\u003c\/p\u003e \u003cp\u003eThe Unknown Icon 22\u003c\/p\u003e \u003cp\u003eWhere QR Codes Belong 24\u003c\/p\u003e \u003cp\u003eE.T., Don’t Phone Home 25\u003c\/p\u003e \u003cp\u003eGoing Viral Isn’t a Science 26\u003c\/p\u003e \u003cp\u003ePinterest Fail 27\u003c\/p\u003e \u003cp\u003ePhone Call on LAN 2 28\u003c\/p\u003e \u003cp\u003eThe Autofollow 29\u003c\/p\u003e \u003cp\u003eSeems Legit 30\u003c\/p\u003e \u003cp\u003ePoor Wendy(s) 31\u003c\/p\u003e \u003cp\u003eTunnel of QR Love 33\u003c\/p\u003e \u003cp\u003eSpaced Out 34\u003c\/p\u003e \u003cp\u003eA BlackBerry by Any Other Name 36\u003c\/p\u003e \u003cp\u003eDesktop Friendly 37\u003c\/p\u003e \u003cp\u003eWhat the Truck? 38\u003c\/p\u003e \u003cp\u003eSwipe Away 39\u003c\/p\u003e \u003cp\u003ePoor Baby 40\u003c\/p\u003e \u003cp\u003eCapital Offense 42\u003c\/p\u003e \u003cp\u003eAppealing QR Codes 44\u003c\/p\u003e \u003cp\u003eI Don’t Even . . . 46\u003c\/p\u003e \u003cp\u003eUseless Disclaimer 47\u003c\/p\u003e \u003cp\u003eWait, What? 48\u003c\/p\u003e \u003cp\u003eOne Potato, Two Potato, Three Potato, Scan! 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Nobody Likes Them 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking It Rain 56\u003c\/p\u003e \u003cp\u003eWell, That’s One Way to Reply 57\u003c\/p\u003e \u003cp\u003ePutting Your Foot Down on Fonts 58\u003c\/p\u003e \u003cp\u003eOh, I Know 59\u003c\/p\u003e \u003cp\u003eBCC Is the New ABC 60\u003c\/p\u003e \u003cp\u003eSocial SEO 61\u003c\/p\u003e \u003cp\u003eThe Secret to Making You’re\u003c\/p\u003e \u003cp\u003eBook or Blog Go Viral 62\u003c\/p\u003e \u003cp\u003eLead to Nowhere 63\u003c\/p\u003e \u003cp\u003eNever, Ever 64\u003c\/p\u003e \u003cp\u003ePin the Tail on the Jackasses 65\u003c\/p\u003e \u003cp\u003ePlease Prove Your Business Is a Moron 66\u003c\/p\u003e \u003cp\u003eNot So Special 67\u003c\/p\u003e \u003cp\u003eFrequently Futile 68\u003c\/p\u003e \u003cp\u003eFriendly Fire 69\u003c\/p\u003e \u003cp\u003eWe Can Change 70\u003c\/p\u003e \u003cp\u003eViews Expressed 71\u003c\/p\u003e \u003cp\u003ee-Moms 72\u003c\/p\u003e \u003cp\u003eThe Fashionable Riot 73\u003c\/p\u003e \u003cp\u003eGolden Product Placement 74\u003c\/p\u003e \u003cp\u003eCustomer Disservice 75\u003c\/p\u003e \u003cp\u003eGet Off at the Next Stop 77\u003c\/p\u003e \u003cp\u003eDon’t Phone in Manners 78\u003c\/p\u003e \u003cp\u003eCan’t UnLink 79\u003c\/p\u003e \u003cp\u003eFace Palm 80\u003c\/p\u003e \u003cp\u003eGo Home Phone; You’re Drunk 81\u003c\/p\u003e \u003cp\u003eSelf-Hatred 82\u003c\/p\u003e \u003cp\u003eSocial Slam 84\u003c\/p\u003e \u003cp\u003eSeems Legit 85\u003c\/p\u003e \u003cp\u003eThe End of Twitter 86\u003c\/p\u003e \u003cp\u003eAll Your Privacy Belongs to Us 87\u003c\/p\u003e \u003cp\u003eToo Much Transparency 88\u003c\/p\u003e \u003cp\u003eA Social Layer 89\u003c\/p\u003e \u003cp\u003eLong Presentation Slide 90\u003c\/p\u003e \u003cp\u003eExiting Your Brand 92\u003c\/p\u003e \u003cp\u003eFighting Foodies 94\u003c\/p\u003e \u003cp\u003eAt Least They Cleaned the\u003c\/p\u003e \u003cp\u003eImportant Part 95\u003c\/p\u003e \u003cp\u003eVote for the Most Annoying Person 96\u003c\/p\u003e \u003cp\u003eLooks Like Magazines Do Still\u003c\/p\u003e \u003cp\u003eHave ROI 97\u003c\/p\u003e \u003cp\u003eDrive-by Articles 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 They’re Selfish 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt’s a Bird! It’s a Plane! 102\u003c\/p\u003e \u003cp\u003eNobody Cares about Your Logo 104\u003c\/p\u003e \u003cp\u003eChecking Out 105\u003c\/p\u003e \u003cp\u003eTell Me What to Say 106\u003c\/p\u003e \u003cp\u003eNot the Time 107\u003c\/p\u003e \u003cp\u003eCamera Shy 108\u003c\/p\u003e \u003cp\u003eIt Can Hurt to Ask 109\u003c\/p\u003e \u003cp\u003eSimply Selfish 110\u003c\/p\u003e \u003cp\u003eChildren Are Our Future 111\u003c\/p\u003e \u003cp\u003eIt’s Still Burning 112\u003c\/p\u003e \u003cp\u003eIf Pinocchio Had Teeth 113\u003c\/p\u003e \u003cp\u003eAre We Dating? 114\u003c\/p\u003e \u003cp\u003eGimme Some More 115\u003c\/p\u003e \u003cp\u003eFashion for Who? 116\u003c\/p\u003e \u003cp\u003eSub QR 117\u003c\/p\u003e \u003cp\u003ee-Service Extraordinaire 118\u003c\/p\u003e \u003cp\u003eMaybe Their Phone Camera Is Detachable 119\u003c\/p\u003e \u003cp\u003eA Million Reasons to Cry 120\u003c\/p\u003e \u003cp\u003eThe Big #Truth 122\u003c\/p\u003e \u003cp\u003ePerspective Is Everything 123\u003c\/p\u003e \u003cp\u003eI’m Not Saying T-Mobile Is Terrible at Twitter, But . . . 124\u003c\/p\u003e \u003cp\u003eNothing Says Social Like SHOUTING 125\u003c\/p\u003e \u003cp\u003eI’m Pretty Sure This Is . . . 126\u003c\/p\u003e \u003cp\u003eGap in Judgment 127\u003c\/p\u003e \u003cp\u003eThe Most Misleading Man in the World 128\u003c\/p\u003e \u003cp\u003eOpt Out\/In 129\u003c\/p\u003e \u003cp\u003eNumber One 130\u003c\/p\u003e \u003cp\u003eTwitter Is Not a Megaphone 131\u003c\/p\u003e \u003cp\u003eCan You Hear Me Now? 133\u003c\/p\u003e \u003cp\u003eIt’s a Trap 134\u003c\/p\u003e \u003cp\u003eYou Are the Weakest Link 135\u003c\/p\u003e \u003cp\u003eDon’t Trend 136\u003c\/p\u003e \u003cp\u003eYou Get What You Pay For 137\u003c\/p\u003e \u003cp\u003eScore! 138\u003c\/p\u003e \u003cp\u003eThe Direct Mail Merge Tweet 139\u003c\/p\u003e \u003cp\u003eThe iQRony 140\u003c\/p\u003e \u003cp\u003eAutomated Authenticity 141\u003c\/p\u003e \u003cp\u003eThe QR Matrix 142\u003c\/p\u003e \u003cp\u003eAntisocial Behavior Is the New Social Media 143\u003c\/p\u003e \u003cp\u003eDrawing a Blank 144\u003c\/p\u003e \u003cp\u003eWait until You See It . . . 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Your Time Is Better Spent Elsewhere 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAlways Pay Your Web Designer 151\u003c\/p\u003e \u003cp\u003eWho Are They Talking To? 152\u003c\/p\u003e \u003cp\u003eConsider Location 153\u003c\/p\u003e \u003cp\u003eValue Good Employees 154\u003c\/p\u003e \u003cp\u003eJust Say No to Scheduling 155\u003c\/p\u003e \u003cp\u003eInvest in Communication Training 156\u003c\/p\u003e \u003cp\u003eDon’t Be an Asshole 157\u003c\/p\u003e \u003cp\u003eRemember to Switch to Your\u003c\/p\u003e \u003cp\u003ePersonal Account 158\u003c\/p\u003e \u003cp\u003eA Message to Fast Food Workers 159\u003c\/p\u003e \u003cp\u003eRemember, Not Everything Is a Marketing Opportunity 160\u003c\/p\u003e \u003cp\u003eRemember, People Are Listening 161\u003c\/p\u003e \u003cp\u003eAt Least Her First Name Isn’t Richard 162\u003c\/p\u003e \u003cp\u003eDon’t Get Caught Flying the Bird 163\u003c\/p\u003e \u003cp\u003eRemember, Youth Is Wasted on the Young 165\u003c\/p\u003e \u003cp\u003eDon’t Drive Your Customers to the Brink 166\u003c\/p\u003e \u003cp\u003eAll-Caps Ketchup 168\u003c\/p\u003e \u003cp\u003eYou Could Stand to Lose a Few Teeth 169\u003c\/p\u003e \u003cp\u003eRemember, Sometimes Private Messages, Go Public 170\u003c\/p\u003e \u003cp\u003eDon’t Hire Idiot Employees 171\u003c\/p\u003e \u003cp\u003eThe Peak of Creative Stupidity 172\u003c\/p\u003e \u003cp\u003eI Can’t Breathe, I’m Laughing So Hard 174\u003c\/p\u003e \u003cp\u003eStop Scheduling Tweets 175\u003c\/p\u003e \u003cp\u003eOpinions Are Your Brand’s Reflection 176\u003c\/p\u003e \u003cp\u003eLess Than Joyful 177\u003c\/p\u003e \u003cp\u003eI’m in the Middle of an Awkward Sandwich 178\u003c\/p\u003e \u003cp\u003eNot So Friendly 179\u003c\/p\u003e \u003cp\u003eWe Want “Whatever Your Name Is” Back! 180\u003c\/p\u003e \u003cp\u003eTake Away the Virtual Keys after Firing Someone 181\u003c\/p\u003e \u003cp\u003eDon’t Fake an Ovation 183\u003c\/p\u003e \u003cp\u003eThe English Swear the Best 184\u003c\/p\u003e \u003cp\u003eWheel of Misfortune 185\u003c\/p\u003e \u003cp\u003eRemember Your Manners 186\u003c\/p\u003e \u003cp\u003ePsychic Opt Out 187\u003c\/p\u003e \u003cp\u003ePay Attention to Privacy 189\u003c\/p\u003e \u003cp\u003eHire Better Employees 190\u003c\/p\u003e \u003cp\u003eNever Forget 191\u003c\/p\u003e \u003cp\u003eDon’t Invite Open-Ended Insults 192\u003c\/p\u003e \u003cp\u003eConclusion 193\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSCOTT STRATTEN\u003c\/b\u003e is the President of UnMarketing. He has written many fancy best-selling business books, but that shouldn’t influence this purchase. Go ahead, flip through it. It’s a freaking picture book, you either like it or you don’t. Scott was named one of the top five social media influencers in the world on Forbes.com.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe kittens are counting on you.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIf you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do. \u003c\/p\u003e\u003cp\u003eExperts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that’s waiting for you out there? None of us needs another list of what we should be doing. \u003ci\u003e\u003cb\u003eQR Codes Kill Kittens\u003c\/b\u003e\u003c\/i\u003e tells you what not to do—with advice that’s easy to digest on mistakes that are easy to avoid.  \u003c\/p\u003e\u003cp\u003eIt’s like a picture book for the fed-up. \u003c\/p\u003e\u003cp\u003eUsing real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, \u003ci\u003e\u003cb\u003eQR Codes Kill Kittens\u003c\/b\u003e\u003c\/i\u003e offers tips and guidance on how to prevent slip-ups such as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUsing QR codes, and other bright and shiny technologies, because you can, and not because you should\u003c\/li\u003e \u003cli\u003eInsulting, ignoring, and generally avoiding those “pesky” customers\u003c\/li\u003e \u003cli\u003eTrying to profit from world events, disasters, and other self-interested social media practices\u003c\/li\u003e \u003cli\u003eThinking we can automate authenticity\u003c\/li\u003e \u003cli\u003eFocusing on what’s next, instead of working on fixing what you’re doing now\u003c\/li\u003e \u003cli\u003eAnd so many more cringe-worthy errors in judgment\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIt doesn’t do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten’s life, it’s worth it. \u003c\/p\u003e\u003cp\u003eVisit \u003cb\u003eUnMarketing.com\u003c\/b\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989892808933,"sku":"NP9781118732755","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118732755.jpg?v=1761785817","url":"https:\/\/k12savings.com\/products\/qr-codes-kill-kittens-isbn-9781118732755","provider":"K12savings","version":"1.0","type":"link"}