{"product_id":"putts-law-and-the-successful-technocrat-isbn-9780471714224","title":"Putt's Law and the Successful Technocrat","description":"\"Technology is dominated by two types of people: those who understand what\u003cbr\u003e they do not manage, and those who manage what they do not understand.\"\u003cbr\u003e —Putt's Law  \u003cp\u003eEarly Praise for Putt's Law and the Successful Technocrat:\u003c\/p\u003e \u003cp\u003e\"This is management writing the way it ought to be. Think Dilbert, but with\u003cbr\u003e a very big brain. Read it and weep. Or laugh, depending on your current job\u003cbr\u003e situation.\"\u003cbr\u003e —Spectral Lines, IEEE Spectrum, April 2006\u003c\/p\u003e \u003cp\u003e\"It's a classic. It reads at first like humor, but one eventually realizes\u003cbr\u003e that it's all true. The first edition changed my life. I loaned my copy to\u003cbr\u003e a subordinate at IBM, and he didn't return it to me until he was my boss.\"\u003cbr\u003e —Dave Thompson, PhD, IBM Fellow (retired), Member National Academy of\u003cbr\u003e Engineering, and IEEE Fellow\u003c\/p\u003e \u003cp\u003e\"Putt's humor ranges from sharp to whimsical and is always on target.\u003cbr\u003e Readers will be reminded of many personal experiences and of lessons in\u003cbr\u003e life they wish they had learned earlier in their careers.\"\u003cbr\u003e —Eric Herz, former IEEE executive director and general manager\u003c\/p\u003e \u003cp\u003e\"Anyone who thinks 'engineering management' is an oxymoron needs to read\u003cbr\u003e this terrific book — then they will know.\"\u003cbr\u003e —Norman R. Augustine, author of Augustine's Laws and retired Chairman \u0026amp; CEO\u003cbr\u003e of Lockheed Martin Corporation\u003c\/p\u003e \u003cp\u003ePutt's Law is as true today as it was when techno-everyman Archibald Putt\u003cbr\u003e first stated it. Now, in Putt's Law and the Successful Technocrat: How to\u003cbr\u003e Win in the Information Age, Putt is back with the unvarnished truth about\u003cbr\u003e success in the modern, technology-driven organization.\u003c\/p\u003e \u003cp\u003eAs you learn the real rules of the technology world, you'll meet such\u003cbr\u003e characters as the successful technocrat, Dr. I. M. Sharp. You'll find out\u003cbr\u003e how he wrangles career victories from corporate failures, nearly\u003cbr\u003e bankrupting the firm with his projects while somehow emerging the hero.\u003cbr\u003e You'll also meet such unfortunates as Roger Proofsworthy, top-level\u003cbr\u003e perfectionist yet low in the hierarchy, and come to understand how he\u003cbr\u003e assiduously preserves his spot near the bottom of the totem pole.\u003c\/p\u003e \u003cp\u003eWhether you work in business, IT, or are a freelance technocrat, you'll\u003cbr\u003e want to study Putt's hard-won wisdom and laugh—all the way to the bank!\u003c\/p\u003e \u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Putt’s Primer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePutt’s Law and Corollary 3\u003c\/p\u003e \u003cp\u003eTwo Laws of Crises 11\u003c\/p\u003e \u003cp\u003eThe Law of Failure and Putt’s Ploy 19\u003c\/p\u003e \u003cp\u003eThree Laws of Innovation 25\u003c\/p\u003e \u003cp\u003eExuberance 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: The Successful Technocrat\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation 39\u003c\/p\u003e \u003cp\u003eSuccess 45\u003c\/p\u003e \u003cp\u003eA Lucky Engineer 49\u003c\/p\u003e \u003cp\u003eGenesis of a Manager 53\u003c\/p\u003e \u003cp\u003ePh.D.-itis 55\u003c\/p\u003e \u003cp\u003eJargonese 59\u003c\/p\u003e \u003cp\u003eAcknowledgments 63\u003c\/p\u003e \u003cp\u003ePublish and Perish 67\u003c\/p\u003e \u003cp\u003eWhere the Money Is 71\u003c\/p\u003e \u003cp\u003eTools of the Trade 75\u003c\/p\u003e \u003cp\u003eThank You, Dr. Sharp 79\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Basic Putt\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLaws of Innovation Management 87\u003c\/p\u003e \u003cp\u003eFour Laws of Advice 93\u003c\/p\u003e \u003cp\u003eThe Consultant’s Law 99\u003c\/p\u003e \u003cp\u003eFive Laws of Decision Making 105\u003c\/p\u003e \u003cp\u003eLaws of Communication 113\u003c\/p\u003e \u003cp\u003eLaws of the Information Age 117\u003c\/p\u003e \u003cp\u003eInformation Technology Laws 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Advanced Topics\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProject Selection 131\u003c\/p\u003e \u003cp\u003eSurvival 135\u003c\/p\u003e \u003cp\u003eEvaluating Ideas 139\u003c\/p\u003e \u003cp\u003ePunishment and Reward 145\u003c\/p\u003e \u003cp\u003eCan Putt’s Law Be Broken? 149\u003c\/p\u003e \u003cp\u003ePutt’s Corollary to Murphy’s Law 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five: Putt’s Canon\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePutt’s Primer 159\u003c\/p\u003e \u003cp\u003eBasic Putt 163\u003c\/p\u003e \u003cp\u003eAdvanced Topics 169\u003c\/p\u003e  \"If you like Dilbert, you'll love 'Putt's Law and the Successful Technocrat.'\" (\u003ci\u003ePhil Windley's Technometria\u003c\/i\u003e, March 14, 2007)  \u003cp\u003e\"...humorous at times, cynical at times, this book is a must read for those interested in understanding how some technocrats got up in technological hierarchies.\" (\u003ci\u003ePerlMonks\u003c\/i\u003e, December 29, 2006)\u003c\/p\u003e \u003cp\u003e\"The book remains an enjoyable and worthwhile read for anyone affiliated directly or indirectly with high-tech industry.\" (\u003ci\u003eIEEE History Center Newsletter\u003c\/i\u003e, November 2006)\u003c\/p\u003e \u003cp\u003e\"Although Putt's Law is an excellent read for those of us who grew up working in technology companies, it should be required reading in colleges and universities. I refer to both engineering and management programs.\" (\u003ci\u003eChip Scale Review\u003c\/i\u003e, August\/September 2006)\u003c\/p\u003e \u003cp\u003e\"...contemporary and apropos...Putt is a veritable fountain of wisdom.\" (\u003ci\u003eCivil Engineering\u003c\/i\u003e, July 2006)\u003c\/p\u003e \u003cp\u003e\"The book is clever and gently humorous…\" (\u003ci\u003eComputing Reviews.com\u003c\/i\u003e, February 13, 2006)\u003c\/p\u003e \u003cb\u003eARCHIBALD PUTT\u003c\/b\u003e is the pseudonym of a man whose contributions in science, engineering, and R\u0026amp;D management are well known. He has served on government advisory committees, managed basic and applied research, and held executive positions in a large multinational corporation. He received his PhD degree from a leading institute of technology and has served as president of an international technical society. He is the author of numerous books and scholarly articles.  \"Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand.\"\u003cbr\u003e —Putt's Law  \u003cp\u003e\u003cb\u003eEarly Praise for Putt's Law and the Successful Technocrat:\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"It's a classic. It reads at first like humor, but one eventually realizes that it's all true. The first edition changed my life. I loaned my copy to a subordinate at IBM, and he didn't return it to me until he was my boss.\"\u003cbr\u003e —Dave Thompson, PhD, IBM Fellow (retired), Member National Academy of Engineering, and IEEE Fellow\u003c\/p\u003e \u003cp\u003e\"Putt's humor ranges from sharp to whimsical and is always on target. Readers will be reminded of many personal experiences and of lessons in life they wish they had learned earlier in their careers.\"\u003cbr\u003e —Eric Herz, former IEEE executive director and general manager\u003c\/p\u003e \u003cp\u003e\"Anyone who thinks 'engineering management' is an oxymoron needs to read this terrific book — then they will know.\"\u003cbr\u003e —Norman R. Augustine, author of Augustine's Laws and retired Chairman \u0026amp; CEO of Lockheed Martin Corporation\u003c\/p\u003e \u003cp\u003ePutt's Law is as true today as it was when techno-everyman Archibald Putt first stated it. Now, in Putt's Law and the Successful Technocrat: How to Win in the Information Age, Putt is back with the unvarnished truth about success in the modern, technology-driven organization.\u003c\/p\u003e \u003cp\u003eAs you learn the real rules of the technology world, you'll meet such characters as the successful technocrat, Dr. I. M. Sharp. You'll find out how he wrangles career victories from corporate failures, nearly bankrupting the firm with his projects while somehow emerging the hero. You'll also meet such unfortunates as Roger Proofsworthy, top-level perfectionist yet low in the hierarchy, and come to understand how he assiduously preserves his spot near the bottom of the totem pole.\u003c\/p\u003e \u003cp\u003eWhether you work in business, IT, or are a freelance technocrat, you'll want to study Putt's hard-won wisdom and laugh—all the way to the bank!\u003c\/p\u003e","brand":"Wiley-IEEE Press","offers":[{"title":"Default Title","offer_id":47989891137765,"sku":"NP9780471714224","price":40.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471714224.jpg?v=1761785810","url":"https:\/\/k12savings.com\/products\/putts-law-and-the-successful-technocrat-isbn-9780471714224","provider":"K12savings","version":"1.0","type":"link"}