{"product_id":"public-relations-for-dummies-isbn-9781394284870","title":"Public Relations For Dummies","description":"\u003cp\u003e\u003cb\u003eUnderstand what it takes to develop successful public relations campaigns\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEffective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. \u003ci\u003ePublic Relations For Dummies\u003c\/i\u003e helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond. Plus, this new edition covers the latest technology for reaching more people and analyzing your results. No business jargon in this book—just clear, simple information and advice on making PR work for you. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand the purpose and process of public relations management\u003c\/li\u003e \u003cli\u003eChoose the right PR tactics to meet your specific goals\u003c\/li\u003e \u003cli\u003eUse social media, including TikTok, to your advantage\u003c\/li\u003e \u003cli\u003eConnect with people who can help you build your brand's reputation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis Dummies guide is great for small business owners and people who want to learn more about doing PR for larger companies. Nonprofit organizations and influencers will also love these tips on getting noticed. \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: PR: What It Is, How It Works 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Understanding the Power of PR 7\u003c\/p\u003e \u003cp\u003eChapter 2: Breaking Down the PR Process 21\u003c\/p\u003e \u003cp\u003eChapter 3: Working With PR Professionals 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Brainstorming and Thinking Creatively 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Setting Up Your PR Team and Program 49\u003c\/p\u003e \u003cp\u003eChapter 5: Formulating Ideas 67\u003c\/p\u003e \u003cp\u003eChapter 6: Using PR Tactics 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Putting the PR Wheels in Motion 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Broadcasting To Your Audiences across Key Channels 87\u003c\/p\u003e \u003cp\u003eChapter 8: Putting Your Message in Writing: The Press Release 101\u003c\/p\u003e \u003cp\u003eChapter 9: Writing and Placing Feature Articles 111\u003c\/p\u003e \u003cp\u003eChapter 10: Leveraging Speaking and Thought Leadership Opportunities 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Choosing the Right Medium for Your Message 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Getting Your Message Out 149\u003c\/p\u003e \u003cp\u003eChapter 12: Navigating the Media161\u003c\/p\u003e \u003cp\u003eChapter 13: Tuning Into Traditional TV and Radio 175\u003c\/p\u003e \u003cp\u003eChapter 14: New Media: Streaming, Social, Podcasts, and Beyond 197\u003c\/p\u003e \u003cp\u003eChapter 15: Turning Your Story into News 211\u003c\/p\u003e \u003cp\u003eChapter 16: Crafting Your Digital Identity: Social Media and More 225\u003c\/p\u003e \u003cp\u003eChapter 17: Grasping New Technology 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Creating Buzz 259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 18: Getting Hits from Buzz and Viral Marketing 261\u003c\/p\u003e \u003cp\u003eChapter 19: Staging Publicity Events 279\u003c\/p\u003e \u003cp\u003eChapter 20: Spotting and Seizing Opportunities 289\u003c\/p\u003e \u003cp\u003eChapter 21: Knowing What to Do In a PR Crisis 293\u003c\/p\u003e \u003cp\u003eChapter 22: Evaluating PR Results 305\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: The Part of Tens 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 23: Ten Myths about PR — Debunked 317\u003c\/p\u003e \u003cp\u003eChapter 24: Ten Steps to Better PR Writing 325\u003c\/p\u003e \u003cp\u003eChapter 25: Ten Things You Should Never Do In PR 333\u003c\/p\u003e \u003cp\u003eAppendix: Recommended Resources 339\u003c\/p\u003e \u003cp\u003eIndex 347\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eEric Yaverbaum\u003c\/b\u003e is the co-founder and CEO of Ericho Communications. With decades of experience in public relations, he has worked with clients like Sony, IKEA, and H\u0026amp;M. Eric is a bestselling author of several titles, including \u003ci\u003eLeadership Secrets of the World’s Most Successful CEOs\u003c\/i\u003e, which has sold more than a million copies.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePR secrets for making a splash with your brand \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003ePublic relations (PR) is about building a great reputation for a brand, a product, or even a person. \u003ci\u003ePublic Relations For Dummies\u003c\/i\u003e is a crash course on strategically and creatively sculpting public opinion. Discover the step-by-step process for planning and executing a good PR campaign. This handy guide explains exactly how, when, and why to use press releases, articles, social media, and other outlets to promote your message. And you’ll get easy ideas for tracking the success of your PR efforts—so you can do even better next time. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside… \u003cul\u003e\n\u003cli\u003eGrasping how PR campaigns work\u003c\/li\u003e \u003cli\u003eComparing PR and advertising\u003c\/li\u003e \u003cli\u003eUtilizing classic PR tactics\u003c\/li\u003e \u003cli\u003eUsing speaking engagements, podcasts, virtual events\u003c\/li\u003e \u003cli\u003eResponding to a PR crisis\u003c\/li\u003e \u003cli\u003eAvoiding common mistakes\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989888909541,"sku":"NP9781394284870","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394284870.jpg?v=1761785803","url":"https:\/\/k12savings.com\/products\/public-relations-for-dummies-isbn-9781394284870","provider":"K12savings","version":"1.0","type":"link"}