{"product_id":"proven-strategies-in-competitive-intelligence-isbn-9780471401780","title":"Proven Strategies in Competitive Intelligence","description":"\u003cb\u003eTested-in-the-trenches competitive intelligence techniques used at today's top companies\u003c\/b\u003e  \u003cp\u003eThis book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team\u003c\/li\u003e \u003cli\u003eNumerous case studies vividly illustrating cutting-edge CI techniques in action\u003c\/li\u003e \u003c\/ul\u003e\"Proven Strategies in Competitive Intelligence\" bietet die besten Ideen und erfolgreichsten Verfahren für die strategische Planung und Umsetzung eines Competitive Intelligence Programms in mittelständischen und großen Unternehmen. Dieses Buch ist eine wahre Fundgrube aktueller Strategien, Methoden und Verfahren zum Thema Competitive Intelligence (CI). Anhand von Fallstudien renommierter Unternehmen werden Methoden und Benchmarks im Bereich CI anschaulich erläutert. Ein maßgeblicher Leitfaden zu einem topaktuellen Thema. Geschrieben von führenden Experten.  Preface: Corporations Get Smart (S. Miller).\u003cbr\u003e \u003cbr\u003e Introduction: Competitive Intelligence--Lessons from the Trenches (J. Prescott).\u003cbr\u003e \u003cbr\u003e COMPETITIVE BUSINESS INTELLIGENCE: CORPORATE CASE STUDIES.\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Procter \u0026amp; Gamble (J. Pepper).\u003cbr\u003e \u003cbr\u003e Shaping a Corporate Competitive Intelligence Function at IBM (L. Behnke \u0026amp; P. Slayton).\u003cbr\u003e \u003cbr\u003e CI and KM Convergence: A Case Study at Shell Services International (B. Breeding).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Lexis-Nexis (H. Gieskes).\u003cbr\u003e \u003cbr\u003e CI at Avnet: A Bottom-Line Impact (J. Hovis).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Xerox (J. Vezmar).\u003cbr\u003e \u003cbr\u003e NutraSweet Faces Competition: The Critical Role of Competitive Intelligence (R. Flynn).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence at Motorola (R. Galvin).\u003cbr\u003e \u003cbr\u003e Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment Corporation (L. Kennedy).\u003cbr\u003e \u003cbr\u003e Understanding the Competition: The CEO's Perspective (M. Downham, et al.).\u003cbr\u003e \u003cbr\u003e Developing a World-Class CI Program in Telecoms (S. Marceau \u0026amp; K. Sawka).\u003cbr\u003e \u003cbr\u003e Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm (A. Berger).\u003cbr\u003e \u003cbr\u003e Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study (J. Prescott, et al.).\u003cbr\u003e \u003cbr\u003e Organizing the Competitive Intelligence Function: A Benchmarking Study (C. Lackman, et al.).\u003cbr\u003e \u003cbr\u003e \"TAP-IN\" to Strategic and Tactical Intelligence in the Sales and Marketing Functions (C. Miree \u0026amp; J. Prescott).\u003cbr\u003e \u003cbr\u003e Key Intelligence Topics: A Process to Identify and Define Intelligence Needs (J. Herring).\u003cbr\u003e \u003cbr\u003e COMPETITIVE TECHNICAL INTELLIGENCE.\u003cbr\u003e \u003cbr\u003e Scenario Analysis and Early Warning Systems at Daimler-Benz Aerospace (F. Tessun).\u003cbr\u003e \u003cbr\u003e CTI at Applied Biosystems: Attracting, Monitoring, and Exploiting Technology-Based Opportunities (T. Budd).\u003cbr\u003e \u003cbr\u003e Benchmarking the \"External Technology Watching\" Process: Chevron's Experience (D. Ransley).\u003cbr\u003e \u003cbr\u003e Past, Present, and Future Directions for Technical Intelligence (W. Rosenkrans).\u003cbr\u003e \u003cbr\u003e Starting a Competitive Technical Intelligence Function: A Roundtable Discussion (P. Bryant, et al.).\u003cbr\u003e \u003cbr\u003e Appendix: CI-Focused Organizations Referred to in This Book.\u003cbr\u003e \u003cbr\u003e Index.\u003cbr\u003e \u003cbr\u003e About the Editors. \u003cp\u003e\u003cb\u003eProven Strategies in Competitive Intelligence\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will SUCCUmb in every battle.”\u003c\/i\u003e\u003cbr\u003e—Sun Tzu, \u003ci\u003eThe Art of War,\u003c\/i\u003e 511 B.C. \u003c\/p\u003e\u003cp\u003eHow do companies like IBM, Xerox, Motorola, Procter \u0026amp; Gamble, and NutraSweet dominate the competitive situation in their markets year after year? Each of these market leaders relies on an effective, well-organized competitive intelligence (CI) strategy to help them outwit, outmaneuver, and outperform the competition at every turn. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eProven Strategies in Competitive Intelligence\u003c\/i\u003e presents the best thinking and most successful techniques from these and other leading firms on how medium- to large-sized companies can strategize and implement a competitive intelligence program across a wide range of business functions. Readers will learn the secrets of the best business intelligence operations as corporate CI leaders explain: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to demonstrate the value of CI to management\u003c\/li\u003e \u003cli\u003eHow to get your sales force and other “troops” to bolster CI efforts\u003c\/li\u003e \u003cli\u003eWhy competitive technical intelligence (CTI) is vital to technology-driven firms\u003c\/li\u003e \u003cli\u003eHow to set up a CI resource center on the corporate intranet\u003c\/li\u003e \u003cli\u003eWhy identifying key intelligence topics (KITS) can lead to competitive advantage\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eProven Strategies in Competitive Intelligence\u003c\/i\u003e is an indispensable resource for any organization that wants to take the lead in its market, maximize performance, and keep the competition wondering, “How do they do that?”\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989881766117,"sku":"NP9780471401780","price":76.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471401780.jpg?v=1761785777","url":"https:\/\/k12savings.com\/products\/proven-strategies-in-competitive-intelligence-isbn-9780471401780","provider":"K12savings","version":"1.0","type":"link"}