{"product_id":"prospect-research-fundamentals-isbn-9781118690413","title":"Prospect Research Fundamentals","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information to help improve prospect research efforts and maximize results. It features proven and new methods and research strategies to uncover major gifts to make fundraising more successful.\u003c\/p\u003e \u003cp\u003eImportant topics include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProspect management systems\u003c\/li\u003e \u003cli\u003eKey research strategies  \u003c\/li\u003e \u003cli\u003ePredictive models\u003c\/li\u003e \u003cli\u003eProspect screening\u003c\/li\u003e \u003cli\u003eEssential research resources\u003c\/li\u003e \u003cli\u003eProspect research\u003c\/li\u003e \u003cli\u003eProspect databases\u003c\/li\u003e \u003cli\u003eAsk amounts\u003c\/li\u003e \u003cli\u003eEffective peer screening\u003c\/li\u003e \u003cli\u003eMining and prioritizing prospects\u003c\/li\u003e \u003cli\u003eBuilding mailing lists\u003c\/li\u003e \u003cli\u003eProspect identification\u003c\/li\u003e \u003cli\u003eTracking prospects\u003c\/li\u003e \u003cli\u003eManaging data\u003c\/li\u003e \u003cli\u003eTrends in research and technology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e Front Matter (Pages: 1-3) \u003cp\u003eCHAPTER 1 The Ethics of Prospect Research (Pages: 4-7)\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Getting Started (Pages: 8-18)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Identifying Prospects (Pages: 19-33)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Connecting with Potential Donors and Managing Prospect Information (Pages: 34-45)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Researching Individuals' Assets (Pages: 46-54)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Researching Companies and Foundations (Pages: 55-63)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Prioritizing Prospects (Pages: 64-68)\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eElizabeth\u003c\/strong\u003e Dollhopf-Brown previously served as director of prospect analysis and research at Marquette University. At Marquette, she was responsible for leading the transformation of the department from a reactive support function into a fully integrated department.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989878259941,"sku":"NP9781118690413","price":74.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118690413.jpg?v=1761785765","url":"https:\/\/k12savings.com\/products\/prospect-research-fundamentals-isbn-9781118690413","provider":"K12savings","version":"1.0","type":"link"}