{"product_id":"profitable-direct-mail-appeals-isbn-9781118693094","title":"Profitable Direct Mail Appeals","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlanning and scheduling\u003c\/li\u003e \u003cli\u003ePersonal appeals\u003c\/li\u003e \u003cli\u003eBuilding mailing lists\u003c\/li\u003e \u003cli\u003eDonor outreach\u003c\/li\u003e \u003cli\u003eWriting calls to action\u003c\/li\u003e \u003cli\u003eDirect mail testing\u003c\/li\u003e \u003cli\u003eTargeting specific groups\u003c\/li\u003e \u003cli\u003eTestimonials\u003c\/li\u003e \u003cli\u003ePledge forms\u003c\/li\u003e \u003cli\u003eResponse rates\u003c\/li\u003e \u003cli\u003eAnalyzing results\u003c\/li\u003e \u003cli\u003eBounce backs\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e Front Matter (Pages: 1-3) \u003cp\u003eCHAPTER 1 Plan Your Direct Mail Year (Pages: 4-8)\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Lists and List Management (Pages: 9-12)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Segment and Target Key Audiences (Pages: 13-17)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Writing for Results (Pages: 18-24)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Key Package Components (Pages: 25-28)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Try and Test New Ideas (Pages: 29-31)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Improve Your Response Rate (Pages: 32-35)\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Examples from Which to Learn (Pages: 36-41)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Evaluation Should be Ongoing (Pages: 42-44)\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Planning Worksheet (Pages: 45-46)\u003c\/p\u003e  \u003cp\u003eScott C. Stevenson is the editor of Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results, 2nd Edition, published by Wiley.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989871214821,"sku":"NP9781118693094","price":69.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118693094.jpg?v=1761785737","url":"https:\/\/k12savings.com\/products\/profitable-direct-mail-appeals-isbn-9781118693094","provider":"K12savings","version":"1.0","type":"link"}