{"product_id":"profit-purpose-isbn-9781118708613","title":"Profit \u0026 Purpose","description":"\u003cp\u003eWhy has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion? \u003c\/p\u003e \u003cp\u003eThese companies all have been disruptive because they are operating from a strong social\/environmental purpose. They are proving a counterintuitive truth – purpose can drive profits. But it’s not just innovative startups that are getting in on the action. Blue chip companies such as Nike, Coca-Cola and IBM are innovating within their organization to create a positive social and environmental impact globally.\u003c\/p\u003e \u003cp\u003eThis is not a trend. It’s the future of business.\u003cbr\u003e Based on in-depth interviews with founders, Profit \u0026amp; Purpose profiles a number of the most successful pioneers of this new way forward, telling the stories of thirteen social enterprises ranging from non-profits like Charity:Water and D\u003ca href=\"http:\/\/donorschoose.org\/\"\u003eonorsChoose.org\u003c\/a\u003e, to for-profits, like Method and Burts Bees; from startups like Etsy and Warby Parker, to multinational corporations with market capitalizations in the hundreds of billions, like Coca-Cola, IBM and Nike. Kyle Westaway digs beneath the public stories of these organizations’ success to reveal how they have harness the power of purpose. \u003c\/p\u003e \u003cp\u003eTaking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates. Westaway reveals that though there is no magic bullet formula that guarantees success, there are seven core practices that distinguish these market leaders from the pack of contenders. They are:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e DISCOVER THROUGH CURIOSITY \/\/ Finding the right opportunity catalyzes impact.\u003c\/li\u003e \u003cli\u003eDESIGN WITH HUMILTY \/\/ Prioritizing users creates killer products.\u003c\/li\u003e \u003cli\u003eBUILD THROUGH HUSTLE \/\/ Rallying people creates critical momentum for launch.\u003c\/li\u003e \u003cli\u003eFUND BY COMMITMENT \/\/ Aligning funders around a vision creates true partnerships.\u003c\/li\u003e \u003cli\u003eCONNECT WITH AUTHENTICITY \/\/ Authentic connection builds a movement.\u003c\/li\u003e \u003cli\u003eSCALE THROUGH COMMUNITY \/\/ Focusing on culture ensures smart growth.\u003c\/li\u003e \u003cli\u003eEVALUATE WITH HONESTY \/\/ Honest measurement ensures continual improvement.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProfit \u0026amp; Purpose takes the literature on social entrepreneurship an important step forward, providing the practical tools for turning good intentions into breakaway success.\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction xi\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMoving Beyond Shareholder Value xvi\u003c\/p\u003e \u003cp\u003eMoving Beyond Giving xvii\u003c\/p\u003e \u003cp\u003eA Better Way Forward xx\u003c\/p\u003e \u003cp\u003eCan I Really Do Well and Do Good? xxii\u003c\/p\u003e \u003cp\u003eHow Social Enterprises Are Leading the Way xxiv\u003c\/p\u003e \u003cp\u003eWhat Sets These Social Enterprises Apart? xxviii\u003c\/p\u003e \u003cp\u003eBehind the Scenes xxx\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Discover Through Curiosity 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying the Problem of Eyeglasses 2\u003c\/p\u003e \u003cp\u003eRecognizing the Right Problem for You 6\u003c\/p\u003e \u003cp\u003eA New Kind of Marketplace 13\u003c\/p\u003e \u003cp\u003eMethod to Their Madness 15\u003c\/p\u003e \u003cp\u003eInspiration at a Sleepy Roadside Stand 17\u003c\/p\u003e \u003cp\u003eInnovation from Within 19\u003c\/p\u003e \u003cp\u003eThe Bumpy Path to Innovation 21\u003c\/p\u003e \u003cp\u003eAfrica’s Moonshot 22\u003c\/p\u003e \u003cp\u003eKey Takeaways 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Design with Humility 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBringing Brilliant Design to the Poor 31\u003c\/p\u003e \u003cp\u003eLetting the Users Guide You 34\u003c\/p\u003e \u003cp\u003eDiscovering You Need to Pivot 36\u003c\/p\u003e \u003cp\u003eDon’t Underestimate the Challenges of Distribution 37\u003c\/p\u003e \u003cp\u003eYou Don’t Need to be an Expert 37\u003c\/p\u003e \u003cp\u003eEmbracing Challenges 41\u003c\/p\u003e \u003cp\u003eUser Testing Has Many Benefits 43\u003c\/p\u003e \u003cp\u003eKnowing What to Outsource 43\u003c\/p\u003e \u003cp\u003eFinding Early Adopters Takes Work 44\u003c\/p\u003e \u003cp\u003eCreating Demand 45\u003c\/p\u003e \u003cp\u003eGood News Travels Slow 46\u003c\/p\u003e \u003cp\u003eKey Takeaways 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Build with Hustle 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Intuitive Hustle 52\u003c\/p\u003e \u003cp\u003eThe Strategic Hustle 57\u003c\/p\u003e \u003cp\u003eBest Laid Plans 59\u003c\/p\u003e \u003cp\u003eBeating the Burn Rate 62\u003c\/p\u003e \u003cp\u003eSimple and Sincere Can Work Wonders 68\u003c\/p\u003e \u003cp\u003eKey Takeaways 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Fund Through Commitment 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePromoting a New Version of Capitalism 74\u003c\/p\u003e \u003cp\u003eWhen Profit Trumps Purpose 75\u003c\/p\u003e \u003cp\u003eThe Benefits of the Benefit Corporation 76\u003c\/p\u003e \u003cp\u003eThe True Cost of Free Money 76\u003c\/p\u003e \u003cp\u003eSmart Crowdfunding 78\u003c\/p\u003e \u003cp\u003eKickstart 80\u003c\/p\u003e \u003cp\u003eFollow-On Funding 83\u003c\/p\u003e \u003cp\u003eGoing to the Well 86\u003c\/p\u003e \u003cp\u003eEmbrace 2.0 88\u003c\/p\u003e \u003cp\u003eVision Capital 91\u003c\/p\u003e \u003cp\u003eNot Having to Ask for Money Again 94\u003c\/p\u003e \u003cp\u003eInvesting in the Ecosystem 97\u003c\/p\u003e \u003cp\u003eKey Takeaways 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Connect with Authenticity 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eValues Drive the Brand 103\u003c\/p\u003e \u003cp\u003eEstablishing the Brand Hierarchy 104\u003c\/p\u003e \u003cp\u003eGive Them a Delightful Experience 106\u003c\/p\u003e \u003cp\u003eReworking One for One 107\u003c\/p\u003e \u003cp\u003eOffer Delightful Experiences 108\u003c\/p\u003e \u003cp\u003eSelective Partnerships 109\u003c\/p\u003e \u003cp\u003eHit the Road Jack 110\u003c\/p\u003e \u003cp\u003eThe Marketing Method to the Madness 111\u003c\/p\u003e \u003cp\u003eDon’t Talk at Your Customers, Listen to Them 118\u003c\/p\u003e \u003cp\u003eBuilding a Community 119\u003c\/p\u003e \u003cp\u003ePress Coverage Trumps Ads 120\u003c\/p\u003e \u003cp\u003eBuild Momentum with a Pre-Launch Campaign 121\u003c\/p\u003e \u003cp\u003eKey Takeaways 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Scale Through Community 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking a Mission Truly Meaningful 126\u003c\/p\u003e \u003cp\u003eKeeping on Top of Employee Engagement 128\u003c\/p\u003e \u003cp\u003eWild Growth 131\u003c\/p\u003e \u003cp\u003eKeeping the Magic Alive 133\u003c\/p\u003e \u003cp\u003eThe Limits of Hustle—Tough Decisions 134\u003c\/p\u003e \u003cp\u003eSelling Doesn’t Necessarily Mean Selling Out 135\u003c\/p\u003e \u003cp\u003eA Road-Side Startup Goes Corporate 136\u003c\/p\u003e \u003cp\u003eDumpster Diving 138\u003c\/p\u003e \u003cp\u003eA More Sustainable Supply Chain 139\u003c\/p\u003e \u003cp\u003eLearning from the Big Guys 141\u003c\/p\u003e \u003cp\u003eBecoming More Innovative 142\u003c\/p\u003e \u003cp\u003eSticking with Strengths 143\u003c\/p\u003e \u003cp\u003eThe Challenges of a New Location 146\u003c\/p\u003e \u003cp\u003eYour Reputation May Precede You, But You Need Community Support 149\u003c\/p\u003e \u003cp\u003eKey Takeaways 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Evaluate with Honesty 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBaking Metrics Into Your Process 153\u003c\/p\u003e \u003cp\u003eConsidered Design 154\u003c\/p\u003e \u003cp\u003eThrow It Over the Wall 157\u003c\/p\u003e \u003cp\u003eMeasuring Your Footprint 160\u003c\/p\u003e \u003cp\u003eLearning to Love Data Mining 161\u003c\/p\u003e \u003cp\u003eHacking Education 162\u003c\/p\u003e \u003cp\u003eThe Bigger You Are, the More Data You Have 164\u003c\/p\u003e \u003cp\u003eCollecting Data Over Time 166\u003c\/p\u003e \u003cp\u003eKey Takeaways 168\u003c\/p\u003e \u003cp\u003eConclusion 173\u003c\/p\u003e \u003cp\u003eAbout the Website 177\u003c\/p\u003e \u003cp\u003eIndex 179\u003c\/p\u003e  \u003cp\u003e\"Whether you’re a scrappy startup or an established Fortune 500 firm, you can reap great rewards by tapping into the power of purpose.  But how do you turn purpose into profit? Kyle Westaway reveals the secrets behind the success of purpose-drive market disruptors like Method, Warby Parker, and Etsy, as well as how giants such as IBM and Nike have harnessed the power through innovative product and brand development. \u003ci\u003eProfit \u0026amp; Purpose\u003c\/i\u003e  provides an essential roadmap for all those seeking to crush it with purpose.\"-Gary Vaynerchuck, CEO of VaynerMedia, New York Times bestselling author\u003c\/p\u003e \u003cp\u003e\"For billions of people who live at the based of the pyramid (BoP) job opportunities and access to life enhancing products and services are top on their list of needs they value most. Social businesses are uniquely positioned to deliver these life-enhancing essentials to those the free market has traditionally left behind. Westaway's thought provoking book should be read by anyone who is interested in learning about how business can be harnessed as a force for good.”-Jordan Kassalow, Founder, Co-Chairman, VisionSpring, on the Forbes Impact 30 List\u003c\/p\u003e \u003cp\u003e\"Kyle Westaway has the unique ability to distill complex ideas into simple authentic truths, and he's created a masterful gift in \u003ci\u003eProfit \u0026amp; Purpose\u003c\/i\u003e.\"-Adam Braun, Founder of Pencils of Promise and New York Times bestselling author \u003c\/p\u003e  \u003cp\u003eKYLE WESTAWAY is Founding Partner at Westaway \u0026amp; Co., an innovative Brooklyn law firm that counsels social entrepreneurs, and a Lecturer on Law at Harvard Law School, where he co-teaches a course on social entrepreneurship. \u003c\/p\u003e\u003cp\u003e He writes on social innovation, entrepreneurship and emerging markets for\u003ci\u003e The Guardian\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eTIME\u003c\/i\u003e and \u003ci\u003eQuartz\u003c\/i\u003e. He launched socentlaw.com, a blog on the legal side of social enterprise, and careerinbeta.com, a blog on the future of work. \u003c\/p\u003e\u003cp\u003eKyle co-founded Biographe, a socially conscious fashion brand employing and empowering survivors of the commercial sex trade in Southeast Asia. He advises companies on social innovation strategy and speaks around the country on social entrepreneurship and the future of work. Kyle also serves as a mentor for Harvard's I-Lab and Praxis.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy has Warby Parker been able to make such dramatic inroads against the behemoths in the long-established eyeglass market?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy were the founders of Method able to turn the company's fortunes around after a near disastrous product launch?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAmid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion?\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eBecause they are social enterprises, operating from a strong social and environmental purpose that has enabled them to chart their strategies for growth, to build their brand identities, grow their bases of support, form empowering partnerships, and turn their customers into brand evangelists, all in ways that give them a distinctive competitive edge. They are but a few of the groundswell of innovative organizations that have proven the power of pursuing both profit and purpose.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHIS IS NOT A TREND.\u003cbr\u003e IT'S THE FUTURE OF BUSINESS.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBased on in-depth interviews with founders, \u003ci\u003eProfit \u0026amp; Purpose\u003c\/i\u003e profiles a number of the most successful pioneers of this new way forward, telling the stories of thirteen organizations that range from non-profits like Charity:Water and DonorsChoose.org, to for-profits, like Method and Burts Bees; from startups like Etsy and Warby Parker, to multinational corporations with market capitalizations in the hundreds of billions, like Coca-Cola, IBM, and Nike. Kyle Westaway digs beneath the public stories of these organizations' success to reveal the nuts and bolts methods they have used to design products and services that harness the power of purpose and to build on that foundation to grow their brand awareness and garner intense customer loyalty. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTaking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates. Westaway reveals that though there is no magic bullet formula that guarantees success, there are seven core practices that distinguish these market leaders from the pack of contenders. They are: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDISCOVER THROUGH CURIOSITY. How finding the right opportunity catalyzes impact.\u003c\/li\u003e \u003cli\u003eDESIGN WITH HUMILITY. How prioritizing users creates breakthrough products.\u003c\/li\u003e \u003cli\u003eBUILD THROUGH HUSTLE. How rallying people creates critical momentum for launch.\u003c\/li\u003e \u003cli\u003eFUND BY COMMITMENT. How aligning funders around a vision creates committed partners.\u003c\/li\u003e \u003cli\u003eCONNECT WITH AUTHENTICITY. How authentic connection builds a movement.\u003c\/li\u003e \u003cli\u003eSCALE THROUGH COMMUNITY. How focusing on culture ensures smart growth.\u003c\/li\u003e \u003cli\u003eEVALUATE WITH HONESTY. How honest measurement ensures continual improvement.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eProfit \u0026amp; Purpose\u003c\/i\u003e takes the literature on social entrepreneurship an important step forward, providing the practical tools for turning good intentions into breakaway success.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy has Warby Parker been able to make such dramatic inroads against the behemoths in the long-established eyeglass market?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy were the founders of Method able to turn the company's fortunes around after a near disastrous product launch?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eBecause they are social enterprises, operating from a strong social and environmental purpose that has enabled them to chart their strategies for growth, to build their brand identities, grow their bases of support, form empowering partnerships, and turn their customers into brand evangelists, all in ways that give them a distinctive competitive edge. They are but a few of the groundswell of innovative organizations that have proven the power of pursuing both profit and purpose. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHIS IS NOT A TREND. IT'S THE FUTURE OF BUSINESS.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eBased on in-depth interviews with founders, \u003ci\u003eProfit \u0026amp; Purpose\u003c\/i\u003e profiles a number of the most successful pioneers of this new way forward, telling the stories of thirteen organizations that range from non-profits like Charity:Water and DonorsChoose.org, to for-profits, like Method and Burts Bees; from startups like Etsy and Warby Parker, to multinational corporations with market capitalizations in the hundreds of billions, like Coca-Cola, IBM, and Nike. Kyle Westaway digs beneath the public stories of these organizations' success to reveal the nuts and bolts methods they have used to design products and services that harness the power of purpose and to build on that foundation to grow their brand awareness and garner intense customer loyalty. \u003c\/p\u003e\u003cp\u003e Taking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates. Westaway reveals that though there is no magic bullet formula that guarantees success, there are seven core practices that distinguish these market leaders from the pack of contenders. They are: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDISCOVER THROUGH CURIOSITY. How finding the right opportunity catalyzes impact.\u003c\/li\u003e \u003cli\u003eDESIGN WITH HUMILITY. How prioritizing users creates breakthrough products.\u003c\/li\u003e \u003cli\u003eBUILD THROUGH HUSTLE. How rallying people creates critical momentum for launch.\u003c\/li\u003e \u003cli\u003eFUND BY COMMITMENT. How aligning funders around a vision creates committed partners.\u003c\/li\u003e \u003cli\u003eCONNECT WITH AUTHENTICITY. How authentic connection builds a movement.\u003c\/li\u003e \u003cli\u003eSCALE THROUGH COMMUNITY. How focusing on culture ensures smart growth.\u003c\/li\u003e \u003cli\u003eEVALUATE WITH HONESTY. How honest measurement ensures continual improvement.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eProfit \u0026amp; Purpose\u003c\/i\u003e takes the literature on social entrepreneurship an important step forward, providing the practical tools for turning good intentions into breakaway success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989870461157,"sku":"NP9781118708613","price":53.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118708613.jpg?v=1761785734","url":"https:\/\/k12savings.com\/products\/profit-purpose-isbn-9781118708613","provider":"K12savings","version":"1.0","type":"link"}