{"product_id":"predicting-personality-isbn-9781119630999","title":"Predicting Personality","description":"\u003cp\u003e\u003cb\u003eThe ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNot long ago, we imagined a hyper-connected world full of trust and openness—a world where effortless communication would bring about a new understanding between people everywhere. Judging from our current environment, this vision of the future may have been overly optimistic. With infinite channels and countless voices flooding them with messages, most people have become highly skeptical and guarded by necessity. As a result, communication is \u003ci\u003emuch harder\u003c\/i\u003e than ever before.\u003c\/p\u003e \u003cp\u003eDespite the unprecedented connectivity enabled by modern technology, we are far less likely to trust and to invest the time needed to build strong relationships. How can we use technology to reverse this trend? A groundbreaking new branch of artificial intelligence—Personality AI—may be the answer. Combining traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators tear down walls, establish trust with their audiences, and utilize data to build meaningful relationships, strengthen empathy, and win more customers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePredicting Personality \u003c\/i\u003eis a practical, real-world playbook for any individual or business whose success hinges on the ability to communicate effectively and build teams. Authors Drew D’Agostino and Greg Skloot—CEO and President, respectively, of Crystal, the app that tells you anyone's personality—show you how businesses can leverage Personality AI and machine learning to grow faster and communicate more effectively than was previously possible. This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications in both life and business. This book:\u003c\/p\u003e \u003cp\u003e●      Explains how to understand personality types in various contexts, including sales, recruiting, coaching\u003c\/p\u003e \u003cp\u003e●      Provides guidelines for using personality data to learn and execute\u003c\/p\u003e \u003cp\u003e●      Explores ethics and compliance considerations surrounding the use of Personality AI\u003c\/p\u003e \u003cp\u003e●      Offers valuable insights from a leader in the business applications of Personality AI\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePredicting Personality: Using AI to Understand People and Win More Business \u003c\/i\u003eis a must-have guide for C-suite executives, sales and marketing professionals, coaches, recruiters, and business owners.\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One The Truth About Personality 1\u003cbr\u003e\u003c\/b\u003eMaking sense of human behavior in an unpredictable world\u003c\/p\u003e \u003cp\u003e1: The High Cost of Not Understanding People 3\u003c\/p\u003e \u003cp\u003e2: The Ingredients of a Unique Personality 17\u003c\/p\u003e \u003cp\u003e3: The Biggest Challenges to Successful Communication 22\u003c\/p\u003e \u003cp\u003e4: How to Understand Anyone’s Personality 30\u003c\/p\u003e \u003cp\u003e5: The Personality Map 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Read Your Own User Manual 51\u003cbr\u003e\u003c\/b\u003eUnderstanding your personality and how to harness it\u003c\/p\u003e \u003cp\u003e6: Personality Differences Shape Every Relationship 53\u003c\/p\u003e \u003cp\u003e7: How to Find Your Personality Type 56\u003c\/p\u003e \u003cp\u003e8: Take a Personality Assessment 59\u003c\/p\u003e \u003cp\u003e9: The 16 Personality Types 61\u003c\/p\u003e \u003cp\u003e10: How I Fired (and then Rehired) Myself 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three How Personality AI Works 149\u003cbr\u003e\u003c\/b\u003eUnderstanding the technology driving the personality revolution\u003c\/p\u003e \u003cp\u003e11: Why the Soft Skills are the Hardest 151\u003c\/p\u003e \u003cp\u003e12: Before Personality AI: Flying Blind 156\u003c\/p\u003e \u003cp\u003e13: How AI is Already Impacting You 158\u003c\/p\u003e \u003cp\u003e14: A GPS for Communicating with People 161\u003c\/p\u003e \u003cp\u003e15: Under the Hood of Personality AI 166\u003c\/p\u003e \u003cp\u003e16: Using Personality AI to Understand Anyone 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Communicate Better 197\u003cbr\u003e\u003c\/b\u003eUsing personality insights for every conversation\u003c\/p\u003e \u003cp\u003e17: Communicating with Ignorance versus Empathy 199\u003c\/p\u003e \u003cp\u003e18: Adapting to Different Personality Types 201\u003c\/p\u003e \u003cp\u003e19: Personality AI for Email Outreach 204\u003c\/p\u003e \u003cp\u003e20: Personality AI for Sales Meetings 220\u003c\/p\u003e \u003cp\u003e21: Personality AI for Difficult Conversations 235\u003c\/p\u003e \u003cp\u003e22: Personality AI for More Situations 244\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five Lead Better 247\u003cbr\u003e\u003c\/b\u003eUsing personality profiles to build teams with chemistry\u003c\/p\u003e \u003cp\u003e23: Understanding the Dynamics of Your Team 249\u003c\/p\u003e \u003cp\u003e24: Facilitating One-on-One Chemistry between Others 259\u003c\/p\u003e \u003cp\u003e25: Creating Chemistry within an Entire Group 270\u003c\/p\u003e \u003cp\u003e26: Becoming an Empathy-Driven Leader 277\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Six Predict Responsibly 299\u003cbr\u003e\u003c\/b\u003eUnderstanding the proper, ethical use of Personality AI\u003c\/p\u003e \u003cp\u003e27: How to Properly Use Personality Data 301\u003c\/p\u003e \u003cp\u003e28: Restoring Empathy in a Hyper-Skeptical World 311\u003c\/p\u003e \u003cp\u003eAcknowledgments 313\u003c\/p\u003e \u003cp\u003eAbout the Authors 315\u003c\/p\u003e \u003cp\u003eIndex 317\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDREW D'AGOSTINO\u003c\/b\u003e is CEO of Crystal, an app that uses AI to accurately reveal people's motivations, communication styles, and other behavioral traits. Crystal has been featured in \u003ci\u003eInc.,\u003c\/i\u003e \u003ci\u003eFortune,\u003c\/i\u003e \u003ci\u003eCNN, Fast Company, MIT Technology Review, Wired\u003c\/i\u003e, and \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eGuardian\u003c\/i\u003e. Previously, Drew was CTO of Attend.com, an event management software firm. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGREG SKLOOT\u003c\/b\u003e is President and COO of Crystal and a passionate evangelist for leveraging AI to better understand personality and build stronger relationships. Previously, Greg was Vice President of Growth at fitness-technology startup Netpulse and CEO of Attend.com.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe ultimate playbook for using artificial intelligence to communicate better than ever before\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eIn this hyper-connected world, effective communication is key to winning business. But there is one piece of the communication puzzle that many of us are still missing—\u003ci\u003epersonality\u003c\/i\u003e. Our customers' personality traits drive how they think, what they value, and who they decide to trust. When we can accurately understand all of that—and we can, using the Personality AI tools in \u003ci\u003ePredicting Personality\u003c\/i\u003e—then we have the power to meet people where they are, establishing connections and influence that will lead to real growth. \u003c\/p\u003e\u003cp\u003eThis book is your introduction to the artificial intelligence technology that can bring the power of personality to your fingertips today. You'll learn to understand your own personality and use AI to drive next-generation sales, recruiting, coaching, team building, and more. Anyone whose work depends on effective communication can use data to generate personality insights and accelerate business. The end result of the Personality AI process is pure and simple: empathy. Learn these lessons to build trust, connection, and strong relationships in the digital era.\t   \u003c\/p\u003e\u003cp\u003ePRAISE FOR \u003cb\u003ePREDICTING PERSONALITY\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Effective communication starts with empathy. You need to understand the other person's core motivations and desires before you can make an impact. This book is a powerful, comprehensive guide to personality differences and how to navigate them, so you can be more persuasive, create better relationships with your customers, and thrive in the modern economy. It is insanely valuable advice for any business leader!\" \u003cb\u003e —Tony Robbins, Life Coach\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"The pillar of successful companies is culture, and the foundation of a positive culture is relationships built from empathy. With this book, Drew and Greg explain how anyone can weave more empathy into their everyday conversations with AI. The book provides a set of straightforward, helpful ways to understand others on a deeper level. These lessons are essential for anyone in sales, marketing, or leadership.\" \u003cb\u003e —Dharmesh Shah, Co-founder of HubSpot\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Companies that are trying to grow in the 21st century economy must understand two critical things: how to empower people and how to harness data. This book draws from multiple fields like data science, artificial intelligence, psychology, and leadership to explain how enterprises of any size can use Personality AI to grow and thrive.\" \u003cb\u003e —Sheila Jordan, CIO of Symantec\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"A must-read for any leader who wants to accelerate their relationships and help their team be more productive!\" \u003cb\u003e —Tom Proulx, Co-founder of Intuit\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"If you want to succeed in sales today, you need to understand how to connect with your clients on a deep level. In this book, Drew and Greg show you how AI can give you the kinds of insights that have never been available before. Highly recommend for any sales leader and their team!\" \u003cb\u003e —John Barrows, Sales Trainer\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"In a landscape filled with technology solutions that reduce human engagement, it's refreshing in this book to see technology built around enhancing human relationships—not replacing them.\" \u003cb\u003e —Jessica Yarmey, CMO of Club Pilates\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Sales is communication, pure and simple. The age-old saying, 'people buy from people' still rings true. With this book, Drew and Greg explain how you can use new technology to better understand and communicate with the millions of people who may become your customers.\" \u003cb\u003e —Dave Mattson, CEO of Sandler Sales Training\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989840052453,"sku":"NP9781119630999","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119630999.jpg?v=1761785641","url":"https:\/\/k12savings.com\/products\/predicting-personality-isbn-9781119630999","provider":"K12savings","version":"1.0","type":"link"}