{"product_id":"pr-strategy-and-application-isbn-9781405144087","title":"PR Strategy and Application","description":"\u003ci\u003ePR Strategy and Application\u003c\/i\u003e is a comprehensive and accessible text that situates Public Relations in a 21\u003csup\u003est\u003c\/sup\u003e century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.   \u003cul\u003e \u003cli\u003eWinner of the 2010 PRIDE award given by the PR Division of the National Communication Association\u003c\/li\u003e \u003cli\u003e \u003cp\u003eGives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eArgues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEmphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEmphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003eAccompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eVisit the further resources website for student and instructor materials at \u003ca href=\"http:\/\/www.wiley.com\/go\/coombs\"\u003ewww.wiley.com\/go\/coombs\u003c\/a\u003e\u003c\/p\u003e  Preface  \u003cp\u003e1. Introduction and Overview\u003c\/p\u003e \u003cp\u003e2. Public Relations Contested and Ethically Challenged\u003c\/p\u003e \u003cp\u003e3. Public Relations and Transparency\u003c\/p\u003e \u003cp\u003e4. Public Relations as Strategic Communication\u003c\/p\u003e \u003cp\u003e5. Public Relations as Activism\u003c\/p\u003e \u003cp\u003e6. Media Relations: Shaping the News\u003c\/p\u003e \u003cp\u003e7. Technological Development and Online Public Relations\u003c\/p\u003e \u003cp\u003e8. Social Marketing\u003c\/p\u003e \u003cp\u003e9. Reputation Management\u003c\/p\u003e \u003cp\u003e10. Issues Management\u003c\/p\u003e \u003cp\u003e11. Risk Communication\u003c\/p\u003e \u003cp\u003e12. Crisis Communication\u003c\/p\u003e \u003cp\u003e13. Corporate Social Responsibility: A New Driver for Public Relations\u003c\/p\u003e \u003cp\u003e14. Public Relations Goes International\u003c\/p\u003e \u003cp\u003e15. Conclusion: Does Society Need Public Relations?\u003c\/p\u003e \u003cp\u003eAppendix 1: US Food \u0026amp; Drug Administration News Release\u003c\/p\u003e \u003cp\u003eAppendix 2: US Centers for Disease Control and Prevention News Release\u003c\/p\u003e \u003cp\u003eAppendix 3: American Veterinary Medical Association Media Alert\u003c\/p\u003e \u003cp\u003eAppendix 4: US Food \u0026amp; Drug Administration Pitch Letter Guidance\u003c\/p\u003e \u003cp\u003eReferences\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e  \u003cb\u003eW. Timothy Coombs\u003c\/b\u003e is Professor of Corporate Communication at Eastern Illinois University.  He is the author of \u003ci\u003eCode Red in the Boardroom\u003c\/i\u003e (2006), \u003ci\u003eToday’s Public Relations\u003c\/i\u003e (2006), and \u003ci\u003eIt's Not Just PR\u003c\/i\u003e (with Sherry Holladay, 2007), and co-editor (with Sherry Holladay) of the \u003ci\u003eHandbook of Crisis Communication\u003c\/i\u003e (Wiley-Blackwell 2010).  \u003cp\u003e\u003cb\u003eSherry J. Holladay\u003c\/b\u003e is Professor of Corporate Communication at Eastern Illinois University. She is the author of numerous articles related to corporate communication.\u003c\/p\u003e  This textbook is unique in its focus on how public relations impacts society. This is a minor or assumed topic in other textbooks. In addition to having effects of PR as it main focus, the book will include cases and ethical challenges in each chapter and cover in-depth a number of topics that are seldom considered elsewhere (e.g. the internet, International, public policy). The focus of such a text is on discussion, not answers, making it ideal for fostering classroom discussion.  \u003cp\u003e\u003cb\u003eClassroom Features:\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Discussion Questions\u003c\/p\u003e \u003cp\u003e2. Suggested Readings\u003c\/p\u003e \u003cp\u003e3. Case Studies to be used for Class Analysis and Discussion\u003c\/p\u003e \u003cp\u003e4. Recommended Viewing: DVDs that can be used to illustrate key ideas covered in the chapter. Not all chapters will have this feature\u003c\/p\u003e \u003cp\u003e5. Sample Exercises\u003c\/p\u003e  “Forward thinking, innovative, comprehensive, concise and relevant cases--and clearly written. A top choice for a Principles or Campaign Strategy class.” \u003cbr\u003e \u003ci\u003eRobert L. Heath, Professor Emeritus, University of Houston\u003c\/i\u003e  \u003cp\u003e“Coombs and Holladay provide an excellent interpretation of public relations’ functional areas from a strategic public relations point of view.”\u003cbr\u003e \u003ci\u003eDon W. Stacks, University of Miami\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989828190437,"sku":"NP9781405144087","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405144087.jpg?v=1761785598","url":"https:\/\/k12savings.com\/products\/pr-strategy-and-application-isbn-9781405144087","provider":"K12savings","version":"1.0","type":"link"}