{"product_id":"power-stories-isbn-9781118387511","title":"Power Stories","description":"\u003cb\u003eLearn to tell stories that have the power to inspire, motivate, and sell\u003c\/b\u003e  \u003cp\u003eStorytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and \u003ci\u003ePower Stories: The 8 Stories You Must Tell to Build an Epic Business\u003c\/i\u003e gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business.\u003c\/p\u003e \u003cp\u003eFrom power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell\u003c\/li\u003e \u003cli\u003eIncludes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms\u003c\/li\u003e \u003cli\u003eFeatures real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten by Valerie Khoo, a respected small business commentator and successful entrepreneur, \u003ci\u003ePower Stories\u003c\/i\u003e gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.\u003c\/p\u003e  \u003cp\u003eAbout the author ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e1 It's all about connection 1\u003c\/p\u003e \u003cp\u003e2 The entrepreneur's journey 15\u003c\/p\u003e \u003cp\u003e3 Your passion story 27\u003c\/p\u003e \u003cp\u003e4 Your business story 43\u003c\/p\u003e \u003cp\u003e5 Your customer story 65\u003c\/p\u003e \u003cp\u003e6 Your pitch story 81\u003c\/p\u003e \u003cp\u003e7 Your product story 91\u003c\/p\u003e \u003cp\u003e8 Your leader's story 105\u003c\/p\u003e \u003cp\u003e9 Your media story 117\u003c\/p\u003e \u003cp\u003e10 From storytelling to story sharing 135\u003c\/p\u003e \u003cp\u003e11 What's your story? 153\u003c\/p\u003e \u003cp\u003eConclusion: So what’s next? 165\u003c\/p\u003e \u003cp\u003eAcknowledgements 167\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eValerie Khoo\u003c\/b\u003e is a journalist, keynote speaker and one of Australia's most popular commentators on small business. Combining her passion for both business and storytelling, Valerie founded the Sydney Writers' Centre, which is known for its world-class training for corporations and individuals. She is also an investor and a mentor to start-ups.\u003c\/p\u003e  \u003cb\u003eWhat stories do you need to tell to boost your business, build your profile and turn your customers into raving fans? Find out in \u003ci\u003ePower Stories\u003c\/i\u003e.\u003c\/b\u003e  \u003cp\u003eWhen you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates, and give your business—or yourself—an unbeatable advantage.\u003c\/p\u003e \u003cp\u003eWith this book you'll learn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003etell the 8 essential stories guaranteed to engage, influence and inspire your customers, colleagues and clients\u003c\/li\u003e \u003cli\u003erecognise the amazing stories waiting to be uncovered to boost your business and build your profile\u003c\/li\u003e \u003cli\u003emaster the powerful art of storytelling to connect with people authentically, make the sale and seal the deal\u003c\/li\u003e \u003cli\u003ebroadcast your stories using both traditional platforms and the most powerful social media tools\u003c\/li\u003e \u003cli\u003euse compelling facts and figures to give your stories impact.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten for entrepreneurs, intrapreneurs, game-changers or anyone who wants to build an epic business, \u003ci\u003ePower Stories\u003c\/i\u003e is your essential guide to harnessing the awesome power of a well-told story.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eYou'll also find more resources and templates to create your own power stories at www.powerstoriesbook.com.\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989826224357,"sku":"NP9781118387511","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118387511.jpg?v=1761785593","url":"https:\/\/k12savings.com\/products\/power-stories-isbn-9781118387511","provider":"K12savings","version":"1.0","type":"link"}