{"product_id":"power-performance-isbn-9781405198691","title":"Power Performance","description":"This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.  \u003cul\u003e \u003cli\u003eTailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera\u003c\/li\u003e \u003cli\u003eIncludes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera\u003c\/li\u003e \u003cli\u003eIncorporates profiles of leading multimedia journalists and public relations practitioners\u003c\/li\u003e \u003cli\u003eAddresses the key ethical issues for the profession\u003c\/li\u003e \u003cli\u003eOffers practical advice for putting presentation skills to work\u003c\/li\u003e \u003cli\u003eStorytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts\u003c\/li\u003e \u003c\/ul\u003e  \u003cb\u003eAbout the Authors.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eForeword by Lester Holt, NBC News\/MSNBC.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Role of the Storyteller.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Brian Williams, NBC News.\u003c\/p\u003e \u003cp\u003eResource: IJPC.org, The Image of the Journalist in Popular Culture.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Reporting Stories across Media.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Linda Hurtado, WFTS-TV.\u003c\/p\u003e \u003cp\u003eProfile: Casey Cora, http:\/\/oakpark.patch.com.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Writing the Story for Print and the Web.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: J.R. Raphael, Contributing Editor, \u003ci\u003ePC World\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eProfile: Eric Deggans, \u003ci\u003eSt. Petersburg Times\u003c\/i\u003e and tampabay.com.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Video Storytelling on the Air and on the Web.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Joe Little, KGTV-TV San Diego.\u003c\/p\u003e \u003cp\u003eProfile: Jessica Yellin, TV Reporter, CNN.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Presenting the Story on Camera, on Air, and Online.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Poppy Harlow, CNNMoney.com.\u003c\/p\u003e \u003cp\u003eProfile: Owen J. Michael, KABC-TV.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Practicing Public Relations in a Multimedia World.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: James Lee, Lee Strategy Group.\u003c\/p\u003e \u003cp\u003eProfile: Ann Kellan, Intermedia Marketing \u0026amp; Production, Atlanta.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Ethical Journalism in Multicultural Media.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Corey Flintoff, National Public Radio, www.npr.org.\u003c\/p\u003e \u003cp\u003eProfile: Frenita Buddy, Hope Channel.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Putting Your Skills to Work.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Kris Van Cleave, WJLA-TV.\u003c\/p\u003e \u003cp\u003eProfile: Lila King, Senior Producer, CNN.com.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e  \"I highly recommend the information packed and valuable book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, to any journalists, bloggers, public relations practitioners, and business people who are seeking a hands on guide to telling story in a multimedia world. This book will transform your message from a weak and ineffective one, to an authentic and compelling story that is understood readily by the audience.\" (Blog Business World, 24 September 2011)  \u003cp\u003e \u003c\/p\u003e  \u003cb\u003eTony Silvia\u003c\/b\u003e is Professor of Journalism and Media Studies at the University of South Florida St Petersburg. He has worked as a consumer reporter, news anchor and producer, having been nominated for three Emmy Awards. He is the winner of an Associated Press Award. His publications include \u003ci\u003eGlobal News: Perspectives on the Information Age\u003c\/i\u003e (Wiley-Blackwell, 2001).  \u003cp\u003e\u003cb\u003eTerry Anzur\u003c\/b\u003e is a multimedia journalism educator, international media consultant and multimedia talent coach. In addition to her award-winning TV news reporting and anchoring, she is a freelance journalist in radio, print and online media.\u003c\/p\u003e  With television news anchors becoming daily celebrity guests in our homes and traditional news media turning increasingly to multimedia enhancements, there is a growing need for journalists and public relations practitioners to develop essential presentation skills.\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eThis is the first book available for professionals and students interested primarily in transmitting news and information on-camera in multi-media formats, rather than working behind the scenes. Writing, reporting, and producing skills are examined specifically in terms of their application to effective communication with the viewing audience of both traditional and new media.\u003c\/p\u003e \u003cp\u003e A guide to storytelling skills for journalism and public relations in multiple media platforms, including print, broadcast, and the web, this book offers invaluable behind-the-scenes insights and profiles of leading multimedia journalists and public relations practitioners. Practical advice is offered on how to put presentation skills to work and the key ethical issues are addressed.\u003c\/p\u003e \u003cp\u003eThis book will appeal to working professionals seeking to enhance their skills, students, citizen journalists and anyone interested in breaking in to on-camera journalism and public relations.\u003c\/p\u003e  \"A  clear, thoughtful, tip-filled tour of the unfolding world of multimedia news.  Working pros help the authors guide students toward success in these challenging new forms of storytelling.\"\u003cbr\u003e - \u003ci\u003eJim Upshaw, University of Oregon\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e   \u003cp\u003e“This book is a valuable resource for students and professionals alike. Engagingly written, it combines clear instruction with an impressive synthesis of research and historical context on this multi-faceted topic.”\u003cbr\u003e - \u003ci\u003eLee Hood, Loyola University Chicago\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989826027749,"sku":"NP9781405198691","price":44.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405198691.jpg?v=1761785591","url":"https:\/\/k12savings.com\/products\/power-performance-isbn-9781405198691","provider":"K12savings","version":"1.0","type":"link"}